Senior Brand Manager Licensing
Current
Apr 2024 - Present
AeroLeads people directory · profile
Cristina Pianta Email & Phone Number
Global Licensing | Marketing | Communication | Fashion | Luxury
at
ELIE SAAB
1 work email found
@valentino.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Licensing | Marketing | Communication | Fashion | Luxury
Location
Milan, Lombardy, Italy
Company size
Who is Cristina Pianta? Overview
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Quick answer
Cristina Pianta is listed as Global Licensing | Marketing | Communication | Fashion | Luxury at ELIE SAAB, a with 162 employees, based in Milan, Lombardy, Italy. AeroLeads shows a work email signal at valentino.com and a matched LinkedIn profile for Cristina Pianta.
Cristina Pianta previously worked as Senior Brand Manager Licensing at Elie Saab and Senior Licensing Brand Manager - Accessories at Roberto Cavalli. Cristina Pianta holds Master, Marketing And Communication from Università Bocconi.
Company email context
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{first}.{last}@valentino.com
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Profile bio
About Cristina Pianta
With over 15 years of experience in the fashion and luxury industry, I excel in developing and managing diverse projects and product categories on a global scale. My expertise spans from conceptualization to successful market launch, encompassing a 360 approach that ensures comprehensive brand success. Specializing in brand licensing and strategic partnerships, I have a proven track record of driving growth and fostering impactful collaborations that elevate brand presence and profitability.
Listed skills include Fashion, Management, International Marketing, Market Analysis, and 46 others.
Current workplace
Cristina Pianta's current company
Company context helps verify the profile and gives searchers a useful next step.
Elie Saab
7 roles · 19 years
Cristina Pianta work experience
A career timeline built from the work history available for this profile.
Senior Licensing Brand Manager - Accessories
Jan 2023 - Feb 2024
Licensing Manager
Overall management of the Valentino Beauty licensing business including: - Negotiation and management of the legal agreements - Market research on competitors and trends- Definition of marketing plans and collections’ structures ensuring all aspects are in line with the corporate identity and the market trends- New product development from creative brief to prototyping to final product by coordinating designers and suppliers ensuring timing and deadlines are met during the whole development process.Planning of product launches from main lines to limited editions, GWPs, Seasonal sets and promotions.- Development of in-store strategies and merchandising together with the Licensee- Definition of ATL and BTL communication strategy- Production of communication content and marketing assets for all media channels (POS, TV, Digital, Social media, OOH)- Launch events- Budgeting and Forecasting- Definition of master orders for the brand retail network.- Seasonal collection presentations and product trainings- Sales analyses and annual reports on net sales and royalties turnover- Monitoring of countries sales trends and planning ad hoc strategies for focused improvements where needed
Nov 2015 - Jul 2022
Licensing And Special Projects Manager
Product categories: Fine Jewellery; Fragrances; Watches; Home/Gifts; Special Projects- Identification of new opportunities for partnerships/co-brandings/licenses- sourcing of suppliers and external partners- negotiation and management of the legal agreements in coordination with the legal dept.- new product development from creative brief to prototyping to final product by coordinating designers and suppliers - definition of costs and budgets- provision of samples within the planned budget and timing- definition of the international pricing structure- performance and competitive analysis- product trainings- definition of POS and communication material - definition of online and offline communication strategy and contents- coordination of all the activities for the launch of new products on the market
2010 - Nov 2015
Licensing And Special Projects Coordinator
Product categories: Fine Jewellery; Fragrances; Watches; Home/Gifts; Special ProjectsSourcing of suppliers, product development, project development, packaging development, development of POS material, performance and competitive analysis, product trainings, management of the legal agreements, costing/pricing, activities for the launch of new collections on the market
2008 - 2010
~2 yrs
Product Developer
Product categories: Fine Jewellery, Eyewear, Home & Furniture, GiftsSourcing of suppliers, product development, project development, packaging development, development of POS material, product trainings, activities for the launch of new collections on the market.
Sep 2006 - 2008
Intern
Assistant for the development and the launch of 2 new product categories (Furniture and Fine Jewelry)
Mar 2006 - Sep 2006
Team & coworkers
Colleagues at ELIE SAAB
Other employees you can reach at eliesaab.com. View company contacts for 162 employees →
LN
Lwedi Najet
Colleague at Elie SaabDoha, Qatar
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MA
Mahmoud Al Kasti
Colleague at Elie SaabBeirut, Beirut Governorate, Lebanon
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NY
Nadia Youbi
Colleague at Elie SaabBir Mourad Rais District, Algiers, Algeria
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AE
Ana Evertz
Colleague at Elie SaabSan Juan Bosco, Distrito Nacional, Dominican Republic
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JM
Jass Mine
Colleague at Elie SaabAlgiers, Algeria
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JV
Jhuan Vheredia
Colleague at Elie SaabAnzoategui State, Venezuela, Bolivarian Republic Of
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ES
Ebtesam Saad
Colleague at Elie SaabRiyadh Region, Saudi Arabia
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YN
Yen Ngyen
Colleague at Elie SaabDubai, United Arab Emirates
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WT
William Trenteseaux
Colleague at Elie SaabPéruwelz, Walloon Region, Belgium
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EN
Elie Nezcher
Colleague at Elie SaabLebanon
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Lwedi Najet
Colleague at Elie SaabDoha, Qatar
View →
MA
Mahmoud Al Kasti
Colleague at Elie SaabBeirut, Beirut Governorate, Lebanon
View →
NY
Nadia Youbi
Colleague at Elie SaabBir Mourad Rais District, Algiers, Algeria
View →
AE
Ana Evertz
Colleague at Elie SaabSan Juan Bosco, Distrito Nacional, Dominican Republic
View →
JM
Jass Mine
Colleague at Elie SaabAlgiers, Algeria
View →
JV
Jhuan Vheredia
Colleague at Elie SaabAnzoategui State, Venezuela, Bolivarian Republic Of
View →
ES
Ebtesam Saad
Colleague at Elie SaabRiyadh Region, Saudi Arabia
View →
YN
Yen Ngyen
Colleague at Elie SaabDubai, United Arab Emirates
View →
WT
William Trenteseaux
Colleague at Elie SaabPéruwelz, Walloon Region, Belgium
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EN
Elie Nezcher
Colleague at Elie SaabLebanon
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4 education records
Cristina Pianta education
Master, Marketing And Communication
Ba, Foreign Languages
1 Year Exchange Program, Foreign Languages, Literatures, And Linguistics
Education record
Liceo Scientifico
FAQ
Frequently asked questions about Cristina Pianta
Quick answers generated from the profile data available on this page.
What company does Cristina Pianta work for?
Cristina Pianta works for ELIE SAAB.
What is Cristina Pianta's role at ELIE SAAB?
Cristina Pianta is listed as Global Licensing | Marketing | Communication | Fashion | Luxury at ELIE SAAB.
What is Cristina Pianta's email address?
AeroLeads has found 1 work email signal at @valentino.com for Cristina Pianta at ELIE SAAB.
Where is Cristina Pianta based?
Cristina Pianta is based in Milan, Lombardy, Italy while working with ELIE SAAB.
What companies has Cristina Pianta worked for?
Cristina Pianta has worked for Elie Saab, Roberto Cavalli, Valentino, and Bottega Veneta.
Who are Cristina Pianta's colleagues at ELIE SAAB?
Cristina Pianta's colleagues at ELIE SAAB include Lwedi Najet, Mahmoud Al Kasti, Nadia Youbi, Ana Evertz, and Jass Mine.
How can I contact Cristina Pianta?
You can use AeroLeads to view verified contact signals for Cristina Pianta at ELIE SAAB, including work email, phone, and LinkedIn data when available.
What schools did Cristina Pianta attend?
Cristina Pianta holds Master, Marketing And Communication from Università Bocconi.
What skills is Cristina Pianta known for?
Cristina Pianta is listed with skills including Fashion, Management, International Marketing, Market Analysis, Marketing Strategy, Brand Management, Marketing Communications, and Brand Development.
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