Cristina Ramirez Email and Phone Number
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Inspirational pharmaceutical leader with 20+ years of proven results across all areas of sales force effectiveness, brand strategy support, and resource allocationAdept at synthesizing complex information by identifying core issues, transforming obstacles into solutions that grow the businessDemonstrated ability to lead teams through change, maintaining a high-performing loyal culture. Liaise cross-functionally to achieve resultsAreas of expertise:Field Force Deployment • Incentive Compensation Design • Sales Awards Design • Sales Force Size & Structure • Call Plan • Alignments • Customer Targeting • Product Launches • Business Analytics • Sales Analytics • Response Modeling • Resource Allocation • Market Research • Business Solution Development • Sales Reporting • Project Management • Cross-functional liaison • Leadership of Diverse Teams • Talent Development & Retention
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Senior Director Of Incentive Compensation And AlignmentsRegeneron Apr 2022 - PresentTarrytown, New York, Us
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Head Field Insights & Incentive CompensationTakeda Oncology Feb 2021 - Apr 2022Cambridge, Ma, UsLead Onc/Hem Sales Force Effectiveness (Field /Account Analytics, Reporting, Sales Force Size & Structure, Alignments, Targeting, and Incentive Compensation) -
Director - Insights & Analytics / OncologyNovartis May 2015 - Jan 2021Basel, Baselstadt, ChLead Insights and Analytics brand support across:- Leadership Performance Dashboards and KPI development and standardization- Decision Support Analytics (Promotional Response modeling, marketing mix, ROI, customer segmentation, and predictive analytics)- Short / Long Term Brand Forecasting (time series trending, patient based modeling, risk/opportunity assessment)- Market Insights (Primary and Secondary Research) -
Head Sales Force EffectivenessNovartis 2004 - May 2015Basel, Baselstadt, Ch• (2010-2015) Head Sales Force Effectiveness- Lead Strategy and Operations in all areas of Sales Force Deployment across General Medicines, Cardiovascular, Respiratory, Neuroscience, Oncology, and Hematology Sales Organizations:Expertise in Sales Force Size & Structure, Call Planning, Alignments, Targeting, Incentive Compensation, Sales Awards, Field Analytics, Reporting, and Roster System- Liaise cross-functionally to effectively deploy the sales force, obtaining alignment with strategy, budgets, and expectations across multiple stakeholders (BU leadership, sales, marketing, global, HR, legal, compliance, finance, IT, and Hyderabad operations)• (2008-2010) Director - Incentive Compensation, Sales Awards, and Roster• (2007-2008) Director - Alignments and Targeting• (2004-2007) Director - Field Analytics
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Field AnalyticsNovartis 2004 - May 2015Basel, Baselstadt, Ch- Designed and leveraged reporting systems to drive Field Force effectiveness and efficiency- Drove utilization of Business Tools and field analytics to deliver actionable insights (Manager & Rep Scorecards, BP Success Zone Tracking, TIP-Tactical Implementation Planning, Meeting and Events Goals and Performance, Closed Loop Promotion, Sampling Allocation, and State Spend Tracking)- Standardized KPI reporting and aligned with Global on KPI Goal setting across field execution, M&Es, field tactics, and turnover
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Incentives And AwardsNovartis 2004 - May 2015Basel, Baselstadt, Ch- Incentive Strategy Summits held to align on IC Philosophy, IC Policy, PoF and Contest guiding principles, and Governance around decision making (OU / BU autonomy)- Standardized & simplified IC design and methodology with changing portfolio needs (Relative Rank Plans, IC design & goals aligned with brand life-cycle and national expectations, consistent IC Policy)- Developed routine monitoring of IC plan results and alignment with EC and global expectations- Designed internal and external (ZS) monitoring of our IC Plans’ fairness, and benchmarked our SFE deployment processes (TGas)- Implemented IC Plan simulations portraying impact of results on associates, preempting field distraction and minimizing financial exposure- Designed flexible IC platform supporting 20+ field forces with varying strategic needs (ZS Javelin)- Transitioned IC platform to Hyderabad Operations resulting in 10%+ cost reduction- Designed annual sales award program to engage / motivate high performers, by recognizing and rewarding outstanding individual and team sales achievement and behavior
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Call Plan, Targeting, And AlignmentsNovartis 2004 - May 2015Basel, Baselstadt, Ch- Differential resource allocation & call plan optimization used to increase ROI on field investment- Executed customer targeting aligned with brand strategy, maximizing reach/frequency while deepening customer engagement through nominal target disruption- Optimized field force size, structure, and roles to accommodate evolving portfolios and customers- Enabled sales ownership ensuring superior execution by integrating field/leadership input in targeting, alignments, and IC (CP&T, Zip/Outlet Sharing, and Alignment, IC Goals, & IC weights windows)- Lead sales force re-structures providing strategic direction on optimal size, structure, call plan design, incentive design, and placement of associates that minimized disruption, hardships, and retained key talent- Standardized Geo-tailoring (vacancy management) methodology across franchises, mitigating the impact of field re-structures on associate displacement
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Associate Director - Marketing ScienceNovartis 1999 - 2004Basel, Baselstadt, Ch• (2001-2004) Strategic in-line brand support in Cardiovascular Division:- Optimally resourced the CV portfolio and secured incremental effort with CSOs (PDI), through development of detailing response curves for the brands- Improved overall ROI w/ promotional mix analysis, allocating resources across tactics & channels- Pioneered and standardized brand sampling effectiveness, resulting in sample allocation recommendations for the field that maximized utilization- Brand performance tracking, advanced analytics, and research focused on: brand forecasting, customer segmentation (attitudinal / behavioral), evaluation of promotions and tactics, managed care impact assessment, and clinical trial effect on prescribing (analogs)• (1999-2001) Strategic Launch support of 3+ brands in the Neuroscience Division:- Executed epidemiological valuations assessing brand potential- Performed competitive market & physician analysis (launch analogs, customer segmentation, …)- Simulated sales force structure, size, call plans, & alignments securing resources at launch- Developed CSO contracts (Innovex), establishing brand expectations and payout targets- Post-launch performance tracking, research, & advanced analytics identifying insights, and brand risks / opportunities
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Insights & Analytics ConsultantThe Artemis Group 1997 - 1999• Design and implement market research projects and advanced analytics to reveal insights that defined customer strategy, and uncovered operational efficiencies• Primarily focused on questionnaire design, sampling methodology, optimization, as well as predictive and choice modeling
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Purchasing & Distribution Assistant ManagerJuki Union Special 1993 - 1997• Increased bottom line and operational efficiency through accurate forecasting and inventory management• Achieved reductions in inventory (25%), sales back orders (30%), and costly drop-shipments (20%)
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Export Sales Assistant ManagerKansai Special Usa Corp. 1991 - 1993• Lead sales and export operations in the Latin America market
Cristina Ramirez Skills
Cristina Ramirez Education Details
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Montclair State UniversityStatistics -
William Paterson University Of New JerseyApplied Mathematics
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Rutgers UniversityUniversity Of Medicine And Dentistry Of Nj (Umdnj) - Courses Towards Mph - Public Health
Frequently Asked Questions about Cristina Ramirez
What company does Cristina Ramirez work for?
Cristina Ramirez works for Regeneron
What is Cristina Ramirez's role at the current company?
Cristina Ramirez's current role is Senior Director of Incentive Compensation and Alignments at Regeneron.
What is Cristina Ramirez's email address?
Cristina Ramirez's email address is cr****@****mac.com
What is Cristina Ramirez's direct phone number?
Cristina Ramirez's direct phone number is +41 61 324 *****
What schools did Cristina Ramirez attend?
Cristina Ramirez attended Montclair State University, William Paterson University Of New Jersey, Rutgers University.
What skills is Cristina Ramirez known for?
Cristina Ramirez has skills like Sales Effectiveness, Pharmaceutical Industry, Pharmaceutical Sales, Product Launch, Business Analytics, Incentive Programs, Cardiology, Oncology, Analytics, Competitive Intelligence, Strategy, Market Access.
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