Cristina Ripoll Ramirez Email & Phone Number

Product manager:- Manage and execute Spain and Portugal 360 sales & product launch’s plans, campaigns and execution together with Sales Director. - Define and implement Go to Market strategy with cross functional teams (marketing, supply chain and sales department)- Determines product pricing by utilizing market research data (benchmark) and reviewing sales costs.- Contribute to the definition of the local marketing strategy and tactical plan of the products in collaboration with the Sales Director - Understand the consumer’s purchase journey and motivations to create communication actions that differentiate from competitive brands and directly meet the needs of the consumer. Monitor these results in order to propose corrective actions.- Provide information for international teams by preparing short-term and long-term product sales forecasts and special reports and analyses.- Give technical product trainings to salesforce.- Prepare and present products proposals to future and current partners.- Create product content (product training videos) for sales and demo team.EKam:- Establish and implement annual E-Commerce plans in line with the company strategy.- Lead and negotiate annual agreements with Ecommerce partners (Amazon, ManoMano, Rotopino). - Develop plan, KPI and Goals to achieve for each Ecommerce partner within the established budgets.- Identify new ecommerce trends and opportunities for business growth and implement action plans.- Analyze and interpret Ecommerce partner’s sales report to identify strengths, weaknesses and business opportunities.- Develop a promotional plan for each online customer with product selection, communication plan and analysis of results.- Manage the launch of a client's private brand through negotiation, product presentation and sales tracking.

- Manage and execute Spain and Portugal 360 sales & product launch’s plans, campaigns and execution together with sales department.- Define and execute the anual marketing and promotion plan for the different channels: retailers and big boxes (El Corte Inglés) by offering the optimal assortment for each one.- Define and execute marketing plan for some big retailer clients.- Monitor trends and competitive innovations of Lingerie and Swimwear products to feedback international teams.- Develop effective sell in and promotional tools for sales teams to facilitate successful sell-in of new products to the retail cannel and support some action with sell out material. - Manage and organize internal events (for sales team) with catwalks, product training and launch strategies and manage external events for media in colaboration with a communication agency.- Develop calendar of activity for the consumer (B2C) including PR, advertising, consumer promos with a focus on digital media (Facebook)- Managing anual Marketing Budget and quarterly adjustent.- POS material development (catalogs, leaflets, displays, etc)- Selection, implementation and control of shop windows in Spanish and Portuguese market.

Lead projects of new clients coordinating teams and times. Reports for those campaigns.

Planification of the Expodental event (at product level and POS). Development and execution of the communication plan in specialized magazines.Website optimization.New products launch strategy.

Máster En Dirección De Marketing Y Gestión Comercial (Gesco)

Licenciatura En Publicidad Y Relaciones Públicas

Título Superior En Comunicación Integral Aplicada