- Define and implement the strategy of the El Catador brand, including positioning and editorial written materials, strengthening the attributes of proximity and leadership that have been built in the last two years, encouraging the purchase frequency and differentiation of specialized stores, and maintaining the top of mind on the brand's consumers not only when thinking about wines but also about 'good living'.- Devise and activate promotions and actions in the direct channel, including hard sale activations, value-added proposals, and in-store experiences, to continuously achieve growth in the direct channel customer base and increase their purchasing frequency. .- Create commercial and/or promotional alliances (banks, cards, cross categories) to develop and expand the direct channel customer base with win-win proposals for both the end consumer and the corresponding allies. Implement and supervise customer life cycle initiatives for the development of the consumer already captive in the channel and their increase in average ticket.- Develop trade marketing strategies and initiatives in El Catador's specialty stores, including visual merchandising and special exhibitions.- Conceptualize and implement El Catador's flagship experience platforms: Wine Tours and La Gran Cata. Also together with other experiential platforms of the brand such as Wine Tasting and Specialized Tastings.

- Design of branding and communication strategies for the El Catador brand and its corporate aspects, as well as key brands in the company's portfolio such as San Pellegrino, 19 Crimes, Fireball, Frontera, among others. - Management of investment in media (digital and traditional) and non-traditional communication channels such as influencers, content creators, event promoters, among others. - Follow-up of the performance of the investment in advertising and the implementation of the established strategies through regular reporting and establishing key indicators to measure brand health for our key portfolio players. Guide the necessary market research to achieve strategies relevant for our audiences and continuous tracking so that implemented actions generate the desired impact on the consumer. - Management and elaboration of the content corresponding to the established communication strategies, either produced internally or with the support of third parties under my supervision. The nature of this content can be audiovisual, written, or graphic depending on the channel and the corresponding format. - Development of editorial products that add value to the company's commercial efforts, such as the Best Buy catalogs (a curatorship of 25 wines with the best value for money), the Top 40 (wines with the best scores), and the Christmas Catalog, the most important platform due to seasonality and the nature of our services - Responsible for coordinating and implementing the experience platforms and key corporate events of the company such as the Wine Tours and La Gran Cata, the largest wine event in the region, in addition to negotiating sponsorships and supervising the correct implementation of brand experiences presence in these allied events.

Teaching in the Corporate Communication Degree, in different subjects such as: Design of Corporate Communication Plans, Corporate Affairs, Audiovisual Production, among others.

Lead the strategy and execution of the communication campaigns (ATL and BTL) of Cerveza Presidente, including as the most outstanding the repositioning of the brand with "We are a lot with too much", the response to COVID with "Country of Heroes" and "Let's go back with Moderation”, the launch of the President Golden Light innovation, among others. Contribute to the planning, development of insights, and strategy of Presidente as part of the company's portfolio and as an iconic brand in the category, being the most recognized beer in the Caribbean.

Design, planning, coordination and execution of communication strategies, influencer marketing, relationship and generation of relevant content from the brands in the portfolio for the public, including Cerveza Presidente, CND brand, Corona, The One, 7Up, Red Rock, Malta Morena, among other.

Conceptualization, planning and execution of corporate communication strategies for companies and institutions in different sectors such as pharmaceutical, tourism, environmental, industrial, food and retail.

Design and implementation of development and corporate communication strategies belonging to the Support for the Distribution Network Improvement and Electricity Losses Reduction Program, cofinanced by the Interamerican Development Bank, World Bank, OPEP International Development Fund (OFID) and the European Investment Bank.

Strategy implementation in online marketing and content management. Planning and writing contents SEO oriented for different companies in the area.

Assinsting in management, planning, and coordination with responsible contractors of executing the electrical generation projects belonging to the Dominican government, focusing at the time in the Central Termoelectrica Punta Catalina Project, which began in February 2014.

Planning, implementing, and supervising corporate communication strategies structured for social media and the WEB 2.0. Monitoring and interpretation of online metrics and KPI for the process of decision making of the Strategic Communication Department.

Coordination with collaborators and writing for editorial projects in different business industries. Among the resulting products we can highlight recurrent magazines SDQ Magazine and Refugios Magazine, the Spanish Commerce Chamber Magazine, and medical magazines MedikaMag and Los Hidalgos. Other highlighted publications include the Bridal Guide Book Novella and the Hundred Year Memoir for Central Romana.