Cristina Rubio Blume Email & Phone Number

New York, Ny, Us

Miguel Hidalgo, Cdmx, Ciudad De México, México

Xepelin is a leading Latin American fintech company dedicated to becoming the top B2B digital bank in Latam. Serving thousands of businesses across Mexico and Chile, Xepelin provides SMBs with a SaaS tool for real-time financial management and agile access to short-term working capital loans.● Developed a comprehensive strategy for launching a new B2B BNPL product, targeting +40,000 customers; project included creating product and commercial strategy, cost and revenue projections, business case, benchmarking, client research, and interviews. ● Presented the product launch plan to key stakeholders and received buy in from the board for implementation; product strategy would enable the company to capitalize on a projected $5M revenue opportunity.

Lima, Perú

Largest commercial bank and supplier of integrated financial services in Perú.● Conducted market research of 2 new digital product ideas; including surveys and interviews, performing user testing, and assessing opportunity size. Formulated recommendation which was approved by the senior leadership board.● Designed and executed new value-added services digital product for bank SMEs; leading cross-functional team including technical engineers, UX designers and analysts and achieved a successful launch of MVP 4 weeks ahead of schedule.● Led Go-to-market campaign for the new digital product, by working with Marketing and Data team, developing growth strategy, acquiring +50 users and +6000 transactions, while scaling product from MVP phase to Growth phase. ● Presented product results to the bank's senior executive committee and small business divisions, successfully securing approval for the next phase of investment, solidifying the product's role as a key driver of the bank's innovation strategy.

Lima, Perú

Largest Peruvian consumer goods company, with operations across South America.● Directed growth strategy for digital transformation program of Bodegas (Main retail sales channel of Alicorp) by developing digital onboarding process, creating the landing page, and leading the digital marketing campaign to support launch. Registered +900 users, exceeding desired results of 500 users.● Co-designed the ERP (Administrative) software for Bodegas working cross-functionally with digital team and analytics team, with objective of capturing and analyzing important sell-out data. Launched it 2 weeks ahead of schedule.● Created and executed the implementation strategy to educate Bodegas on how to use new ERP by implementing gamification program and achieved a 40% utilization increase, managing to capture relevant data for commercial projections.

Lima, Perú

Llegamos a tu Casa was a B2C Marketplace for small businesses and entrepreneurs created during thepandemic to help non-digitalized businesses sell online without the need to build an ecommerce. It wasan independent startup which was then acquired by Alicorp. At the end of 2020 it became part of Diadíabut was tailored to family-owned businesses’ needs.• Built the business case needed for the formalization of Llegamos a Tu Casa acquisition by Alicorp• Developed and led the growth strategy, increasing registered businesses by 1000+

Chile

Startup´s Chile program for female founders in STEM

Lima, Perú

Pagadespués is a Buy Now Pay Later Fintech Startup for Peruvian E-commerces.● Developed the first BNPL in Perú by directing a team of 3 developers, 1 designer and 1 analyst to develop MVP; achieving partnerships with 10+ shops for digital integration and 300+ users registered within the first 3 months of operation.● Won Startup Peru contest (Ministry of Production program for entrepreneurs) by pitching to judges and showcasing first month accomplished KPIs, which resulted in $15,000 prize, expert coaching, and PR opportunities.● Developed a pitch deck and presented it to potential investors, raising a total of $125,000 in investment over 2 rounds.● Won Chilean startup competition for women in STEM to scale internationally.Media appearences:• Mundo Empresarial: https://www.youtube.com/watch?v=If4ILvWUGi4• Gestión: https://bit.ly/39rTutF• Publimetro: https://bit.ly/33TNTLv• Startics: https://bit.ly/2wD1SJD - https://www.youtube.com/watch?v=VWKL2O-NDgM• La Ruta Faunders: https://spoti.fi/2QUTmfY

Lima, Perú

Directed a team of 2 designers and 1 intern to launch the digital marketing area, implementingSEO, mailing, social media, and press campaigns

Social Media Strategy Bootcamp12 short-but-intense weeks were we learn to develop social media strategies and campaigns. Each week our mentor is a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. They cover different aspects of social media like:- Research & Insights- Marketing Plans- Brief components- Pitching- Decoding a social campaign- Storytelling and videoediting- Social Listening & Analyzing- Paid media- Influencer strategies- Content strategies- The future of social mediaCertified by Facebook Blueprint (Global training and certification program about marketing on Facebook and Instagram) https://www.miamiadschool.com/advertising-school/miami/social-media#information1

Marketing Digital y Comunicaciones:Creación de App & Web para clientes profesionales (Encargada de liderar el proyecto):- Desarrollo de entrevistas al usuario final para definir necesidades y preferencias de la mano con equipo de Innovación (La Cantera).- Desarrollo y liderazgo de taller interno para definir contenidos de la aplicación de la mano con equipo de Innovación (La Cantera).- Coordinación constante con empresa desarrolladora de app/web.- Testing con usuarios finales.Encargada de generar contenido para blogs de la empresa:- Renovación y estrategia de lanzamiento de blog para clientes profesionales- Encargada de generar nuevo contenido (videos, infografías, artículos, quizes) para blog de clientes profesionales- Redacción de artículos de blog para sector masivo con constancia mensualCoordinación con agencia digital:- Lanzamiento de Instagram de Pacasmayo (https://www.facebook.com/MercadoNegroPublicidadyMarketingPeru/videos/vl.519367891780791/1660041084048687/?type=1)- Planeamiento de campaña de publicidad a nivel digital con agencia - Revisión de matriz de contenido- Planificación de concursos y sorteos- Planificación funcionamiento de Bot Eventos:- Apoyo en organización de eventos internos para la fuerza de ventas, asociados y de fin de año- Organización de eventos externos como charlas, exposiciones y ferias.- Gestión y coordinación con proveedores de merch, anfitrionas, stands y agencias.Comunicación:- Apoyo durante etapa de transición hacia nueva identidad de la empresa y relanzamiento de marca- Mailings, cambios en oficinas, presentaciones, merch/kits de bienvenida con objetivo de demostrar el cambio a manera interna.

Provincia De Lima, Peru

• Encargada de comunicaciones internas y sustentabilidad con reporte regional.• Relización de campañas internas de branding para promover las marcas entre los colaboradores• Planeamiento y ejecución de programa de bienestar (Reto Unilever).• Organización de eventos corporativos internos.• Organización del cronograma anual de actividades internas de la empresa.• Diseño y difusión de comunicados internos.• Ampliación de cartera de beneficios mediante contacto con proveedores.

Metrica

• Planeamiento y ejecución de estrategias de relacionamiento de las marcas.• Creación de campañas de relaciones públicas para mejorar posicionamiento y reputación de marca.• Diseño y distribución de kits de prensa.• Redacción de notas de prensa y difusión en medios.• Apoyo en organización de eventos corporativos, conferencias y lanzamientos de productos.• Monitoreo de medios.• Cuentas: P&G, Real Plaza, Centrum Católica

Park City Mountain Resorts - Park City - Utah

• Asistencia a los huéspedes en las actividades de invierno. • Control de la venta de actividades de invierno a través de los programas y software implementados por el hotel.• Reporte diario de resultados a superior jerárquico.

Lima - Perú

• Elaboración y ejecución de estrategias de redes sociales para marcas como Dunkin´ Donuts, Día del Shopping, Colegio Áleph, Renzo Costa • Elaboración de reporte de resultados cuantitativos y cualitativos en excel y presentación mensual a cada cliente.• Gestión de los resultados en redes sociales para una determinada cartera de clientes.• Gestión de la transmisión de mensajes de los clientes de la empresa a través de las redes sociales.

Master Of Business Administration - Mba

Activities and Societies: Leadership: VP Women in Business Club, VP Fintech and Blockchain Club, VP MBA Peru Association Participation.

Bachelor Of Applied Science - Basc, Ciencias De La Comunicación, Top 10%