Helping companies untangle the complex media landscape with a laser focus on business goals and growth. Specialist in connecting business goals and human understanding to develop strategies and integrated communications. Currently working with Magnit Global on assignment with Meta.

Business Lead, WKKellogg Co. Consumer of the Future practice development Kraft Heinz Global LeadHeineken USA Business LeadAirbnb Global Business LeadBuilt and developed teams resulting in strong cultures, flawless fundamentals, long lasting connectionsLead Airbnb through 3 years of explosive growth, brand launch and organizational change by borrowing from proven best practices and reinventing new ways of launching and building a brandInfused customer data into TV upfront planning for Heineken which lead to an expansion of the business opportunity for multiple brandsManaged profitable P&L’s by delivering successful business plans Believe in the value of process, believe even more in how to break it to make it betterLead collaborations with partner agencies, media, brand and product teamsGlobal experience with leading accounts/teams in APAC, EMEA and LATAM

Procter and Gamble Feminine Care Category Director - 2014-2016Microsoft Commercial Director - 2012-2013Launched the first, digital only brand campaign for P&G Always, “Like a Girl” by putting the consumer at the heart of the communications strategy and executionEmbedded a Wi-Fi transmitter in a print magazine to launch Microsoft’s B2B Office productProven success through Effie and Cannes Lion awards and AdWeek Plan of the YearTransformed Starcom’s service day efforts by focusing on how 800+ employees can impact the children in our communities

Temporary assignment in Russia. Assisting in growing knowledge base and experience of Russian digital team and learning as much as I can about the Russian marketing landscape.

Corporate Marketing Group, Marketing Strategy