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I am a PR and strategic marketing professional, who started working as a Junior Account Executive for DDB Milan and fully developed PR and Marketing skills as Senior Account Executive and Communication Strategist at a NY-based boutique PR agency specializing in consumer goods and lifestyle products. After 10 years handling all media and marketing activities at Eataly USA, where I helped bring the company from one to nine stores and shaped the marketing department across country, I opened my own agency, The Cotton Reel, in December 2022, specialising in tailor-made marketing strategies for brands in the hospitality industry.
The Cotton Reel
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The Cotton ReelNew York, Ny, Us
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FounderThe Cotton Reel Dec 2022 - PresentStrategic Marketing Services for the Hospitality Industry.
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Gap YearMe Jun 2022 - Dec 2022I left it all behind and decided to travel around Europe with my husband and two year old daughter in our 1979 VW bus, Billy.
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Director Of Marketing, Pr And CommunicationsEataly Apr 2016 - Nov 2022Global, Us -
Pr ManagerEataly Mar 2013 - Apr 2016Global, UsHandle all media activities and marketing projects for Eataly USA. -
New York CorrispondentVarious Online And Print Publications Jul 2006 - Jun 2017Us1. Freelance Writer for:- Brandforum.it (July 2006 - Present)- MyMarketing.net (September 2009 - Present)- Pubblicita' Italia (May 2010 - Present)2. Collaborated in the Italian publication “Internal Branding” (first Italian manual on internal communication), written by Professor Patrizia Musso, Franco Angeli Publisher, November 2007 -
Co-FounderInewyork.It Jun 2009 - Mar 20131. Founded www.inewyork.it, the online guide to "italianize" New York2. Managed all contents and editorial directions3. Managed PR and marketing activities -
Senior Account ExecutiveJb Cumberland Pr Aug 2007 - Mar 20131. Strategic Consulting on how to launch international brands in the US market.2. Formulated marketing and press strategies for high impact clients3. Lead strategic seminars focusing on marketing initiatives for consumer-discretionary goods4. Organized and attended press and consumer events 5. Created ‘PR value reports’ for clients that contained placements, circulation, value, ad rate6. Managed Social Networks Projects and Blog Outreaches for national and international brands
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Junior Account ExecutiveDdb Feb 2007 - Aug 2007New York, Ny, Us1. Managed national and international accounts (Volkswagen, Lipton-Unilever, Exxon Mobil, Gruppo Veronesi) and their communications activities.2. Developed advertising briefs with strategic planners for the launch of new campaigns and for future communication plans, creating Power Point presentations for new strategies3. Developed and managed a brand-building project for Gruppo Veronesi (Italian Food Firm)
Cristina Villa Skills
Cristina Villa Education Details
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New York UniversityStrategic Marketing And Brand Positioning -
Università Cattolica Del Sacro CuoreForeign Languages And Communications Studies -
Università Cattolica Del Sacro CuoreForeign Languages And Communications Studies -
Liceo Scientifico A.Banfi, VimercateHigh School Diploma
Frequently Asked Questions about Cristina Villa
What company does Cristina Villa work for?
Cristina Villa works for The Cotton Reel
What is Cristina Villa's role at the current company?
Cristina Villa's current role is Founder at The Cotton Reel LLC.
What is Cristina Villa's email address?
Cristina Villa's email address is cr****@****aly.com
What is Cristina Villa's direct phone number?
Cristina Villa's direct phone number is +164628*****
What schools did Cristina Villa attend?
Cristina Villa attended New York University, Università Cattolica Del Sacro Cuore, Università Cattolica Del Sacro Cuore, Liceo Scientifico A.banfi, Vimercate.
What skills is Cristina Villa known for?
Cristina Villa has skills like Public Relations, Digital Marketing, Brand Development, Blogging, Corporate Communications, Social Media, Social Networking, Advertising, Marketing Strategy, Media Relations, Facebook.
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