Cristina Vos Email & Phone Number

Brussels, Belgium

Brussels, Brussels Capital Region, Belgium

Brussels Area, Belgium

L’esplanade de Louvain-la-Neuve – since early December 2018: due to a significant loss of customers (churn) over the previous 2 years and in order to improve retention and win back lost customers. • Define a new Marketing & Communication Strategy for 2019 & 2020• Ensure an effective deployment of strategy at all levels : external & internal communication, marketing, digital communication (SoMe, Bannering, Geolocalisation etc.), media & press relations• Create and organise events focused on wining customers

Marrakech, Morocco

Management Company supporting ‘Small & Boutique hotels’ and challenging the status quo in the sector. With our creative strategies and best practices we turned around ‘small & boutique hotels’ and repositioned them to outperform their competitors and become local market leaders.Achievement: Taking a boutique hotel from 479th position on Tripadvisor to 78th position in less than 2 years with a CSR of 4,7 on booking.com and a 86% occupancy rate.

Paris, Île-De-France, France

Consultant with solid on-the-ground experience in corporate marketing and communications, management communications, internal communications and change management.Delivering training and coaching in verbal communications, public speaking and other topics related to personal development within a professional environment,

Paris, Île-De-France, France

Newedge offers global, multi-asset brokerage services for a range of listed and OTC derivatives and securities. Newedge is a joint venture combining the successful global brokerage firms Calyon Financial (Crédit Agricole CIB) and Fimat (Société Générale).Responsible for the global internal communications of the Newedge Group (approximately 3.500 people). Key remit to develop specialized planning, development and implementation of branding and communications strategies for key stakeholders internally. Build a “One Company, One Culture, One Brand” philosophy during, and after, the integration (Joint Venture 50/50 Calyon Financial and Fimat). Explain and support the ‘new’ operating model and organizational changes right after the integration (Matrix Organization).

11/08 – 03/09 Global Head of Branding & Communications (TOPS & HR)Responsible for Internal Branding & Communications for the TOPS & HR organisations within Fortis. Key remit to develop specialised planning, development and execution of branding and communication strategies to key stakeholders internally and externally especially with regard to transition and integration following the takeover of Fortis by BNP Paribas. 11/06 – 11/08 Global Head of Branding & Communications (TOPS) Responsible for Internal Branding & Communications for the TOPS organisation globally (currently 15000 people ) with the Fortis group and acted as key communications head for ABN Amro transition and integration. Key remit to develop specialised planning, development and execution of branding and communication strategies on a global level as well as promoting and positioning TOPS to key stakeholders internally and externally.

Brussels Area, Belgium

• Define and implement Marketing & Communication plans for the different start-ups of Fortis Venturing (8 start-ups at the time),• Promote externally, via press and media actions, as well as internally the Fortis Venturing Concept (based on the venturing concept according to Gary Hamel).

Responsible for driving sales and organising events within an entrepreneurial joint management venture between BITS and CMT. At the time of the agreement, BITS, while a leading player in the organisation of events, seminars and conferences did not have access to areas such as show business, sports and the film industry. I was brought in to deliver new segments within these areas via a portfolio of clients/contacts which I had developed within the hotel industry and by developing links with CMT France to create CMT Belgium. Key Achievements:• Created #1 field agency servicing the show business, film and sports segments in Belgium• Drove business with regard to delegate event organization and hospitality for major events• Organized field activity for 350 tours/events a year such as:o Music: U2 Vertigo ’05 tour, Snoop Dog, Peter Gabriel etc as well asfor global recorded music companies as e.g. Sony BMG, Warner Music etco Sport: Fifa,/Uefa delegate events etc

Brussels Area, Belgium

• Westmont Hospitality - Aparthotels Citadines as Regional Sales & Marketing Manager- Holiday Brussels City Hotel as Director of Sales & Marketing- Crown Plaza Brussels as Director of Sales & Marketing• Grand Hôtel Mercure as Travel Trade Sales Manager• Hilton Brussels as Travel Trade Sales Executive• Sheraton Brussels Airport as Corporate Sales Executive• SAS Royal Hotel - Brussels as Reservations Clerk• British Caledonian Airways Ticketing & Passenger Agent

Bachelor, Public Relations

Bachelor, Translation (French, English, Italian)