Manage team of Field Sales and in-store Brand Activation to increase sell-out of Sony products in Romania and Rep. Moldova in coordination with all local and regional stakeholders.Set-up and execution of yearly strategy for Sony product categories and business segments as retail, on-line, multiples, specialized channels (foto or audio). Involved in customer segmentation, product ranging, in-store planogram, competition monitoring, price and promotions, stock and sell-out monitoring; negotiation on multiple aspects including display, in-store location, influence dealers’ orders for sell-in.Business planning, budget planning, forecast, set-up of marketing activities to specific customers’ target and desired ROI, execution accordingly, tracking and evaluation.Management of 3rd party agencies and suppliers for BTL and shop front activities, PR, on-line marketing and staff leasing. My main role is to coordinate all the marketing mix to increase sell-out in assigned territory. Here I implement Japanese Business Culture into local market.

Sell the new way of marketing to assigned customers in order to improve their business and market presence. - Marketing projects and digital campaigns, including but not limited to Google Adwords, Facebooks Professional Ads.- Web site enrich content and optimization to enhance customer experience, usability, sales and conversion;- Generate relevant customers traffic through online marketing including SEO, PPC, Display, Affiliate marketing, Email marketing and Social Media to increase sells.Develop digital marketing strategy for assigned customers, implement in accordance with budget and business objectives, monitoring the ROI.Develop new projects and new customers in order to increase revenue and customer base. In this local company I developed my online and digital marketing knowledge.Certifications: Professional Diploma in Digital Marketing by Digital Marketing Institute.

Business Development of Prestigio consumer products in Romania such as Tablets, Smartphones, E-Readers, Car DVR devices and accesories. Responsible to increase sales and market share for Prestigio products in Romania.- Sales Management – work closely with KAM to develop programs and promotions and to properly implement within all sales channels (Retail, E-tail, B2B, Car dealers) for best sells results.- Product Management – product positioning and lifecycle management from strategic planning to tactical activities; Channels mix and ranging, forecast for sell-in and sell-out ; product trainings. - Business Development - identify opportunities and generate leads by constantly analyzing market situation, customers and competition.- Coordination with Regional Team Leaders and Headquarter stakeholders.

Managing IT&C Products Retail Division (notebooks, software, tablets, smartphones, foto-video, peripherals and accessories) in Domo Retail (more than 100 stores and online store) for sales development and to achieve qualitative and quantitative performance indicators.- Manage relationships with local and international suppliers to build commercial conditions, to achieve yearly budgets;- Set-up yearly strategy of IT&C products in Domo Retail in line with company expectations (budget, forecast, sales and marketing plan);- Manage and coordinate team of 6 product managers - assure the right tools, training and motivation to achieve highest standards of productivity with objective to achieve qualitative and quantitative performance indicators (stock rotation, profitability, market share, etc.).- Coordinate with marketing and retail team in order to develop communications, to define the go-to-market strategy and target customers; come up with solutions to optimize the sales momentum, secure budgets and implement promotions to increase market share. - Set-up yearly business plan for IT&C Division in line with market situation, Company budget and vendors expectations.

Marketing Management and Brand positioning for Intel Consumer Products and Services.Planning and Analyzing PPC campaigns, display advertising, e-mail marketing integrated with E-comm marketing programsSales Advocacy, Sales Channel Management (traditional and e-comm), Stakeholder Management (internal and external) and Virtual Teams, Project Management (marketing, budgets, agencies, sales channels).In this American Company I learnt that every individual can succeed by working hard with a strong work ethic and to a system that is merit based.

Account Manager for strategic OEMs in Romania.Responsible for sales quotaAccount Management, Sales Pipeline Management, Virtual Teams, Stakeholder Management.

Responsible for setting up Brother Representative Sales Office in Romania.Territory Management, Sales Channels Management, Business Development, Team Management.It was my first interaction with Japanese business culture.

Working with local Xerox distributors to achieve quarterly revenue and volume target for Xerox printer business in Romania and Rep Moldova.Channel Sales Management, Sales Program Development and Management, Product Management.The period I worked for this company built the foundation of all I know and do today.

Responsible achieving sales quotas for Xerox products