I made a notable shift towards driving the expansion of the brand throughout the Philippines. In this capacity, I am actively formulating and implementing strategic initiatives to expand their brand's market presence and outreach. My efforts are largely focused on identifying and pursuing new growth opportunities, leveraging existing networks, and establishing collaborations with prominent stakeholders to accelerate progress toward our expansiongoals.

In this role, I assumed a pivotal responsibility in conceptualizing, planning, and executing numerous events, including diamond trunk shows across various locations through out the Philippines, in-store promotional campaigns and product launch, and opening ceremonies for newly launched stores. Alongside this, I also spearheaded the visual merchandising of retail outlets, achieving outstanding in-store displays, which ensured an elevated shopper experience. Working relentlessly to curate unique and premium quality packaging and gifting solutions, I ensured the brand's clients received an unprecedented experience.

- Managed the marketing support function for all of our organization's company-owned stores. My core responsibilities include organizing events and promotional activities to enhance brand awareness, identifying suitable placements for ads to drive store visibility.- I have also contributed to the growth of our official online stores such as Shopee and Lazadathrough active participation in online campaigns and live streaming improving the stores' visibility and sales.- I played an instrumental role in facilitating the successful expansion of our company's footprint, overseeing the opening of 20 new store branches across Luzon and Visayas within a span of 2 years.