Cristóbal González Email & Phone Number

Mexico

Mexico

Functions:• Responsible for sales and technical services for eight breweries.• Develop sales team to ensure that they can deliver against and exceed sales targets and KPIs.• Facilitate the implementation of good sales and service practice in the team.• Effective communication and working relationships within the area team, outward to the wider field team and Corporate Accounts team.• Show leadership in all directions; to my team through clearly delegated shared leadership, to my peers by accepting shared activities and to my manager through active effective followership.• Leading on communication, action, behavior and holding the team accountable for safe working practice, compliance to safety rules and the required reporting.• The setting of and holding accountable for; team member’s annual Sales targets and KPIs.• The development of key skills and capability in the team in relation to new account gains, account management and service delivery.• Driving the team in added value selling to gain new accounts, to retain and grow existing accounts.Achievements:a) Double-digit growth since I took the position in 2019 becoming the biggest account for F&B division.2019-over-2018 sales growth rate of 10%. 2020-over-2019 sales growth rate of 15%.2021-over-2020 sales growth rate of 41%.2023- 0.9 Million dollars in New business won2024- 3.5 Million dollars in New business wonb) I built a database and Dashboard to control KIP Capped Spend. Same as currently used to present Latin America´s division results with corporate procurement customer.c) I was the leader and promoter of the CleanJet program for cleaning and disinfection of conventional tanks, increasing sales by 41% and improving microbiological results of brewing plants.e) I have standardized the reporting system for service visits by my team of sales managers in each of the client's plants, allowing me to present easy-to-analyze executive reports to corporate management.

Zacatecas, Mexico

Responsible for the account of AB InBev Zacatecas, the largest brewery in the world, and three other plants.Functions:• Achieve the sales plan on a monthly and annual basis. • Co-responsible with my client for the KPI microbiology index of the plant.• Deliver operational savings for 10% of the sale to the brewery. (Water, Energy, Productivity, Training)• Manage Clean in Place programs, Additives, Detergents, and Lubricants.• Review monthly service and performance reports with quality, packaging, and brewing management.• Annual review of the business with senior management and define objectives and priorities for the following year.• Identify areas of opportunity in the client's processes and present a technical and commercial proposal.• Enforce preventive security policies to ensure the well-being of my team.• Develop the talent of my work team.Achievements:• Implemented a new lubrication program that saved our client lots of money and 43,852,560 gallons of water in 2016.• Increase in sales of 20% per year sustained during 2016-2019.• Development of a new product for descaling and disinfection program for beer tanks that have promoted improvement in the client's microbiology results. Being the plant with the greatest improvement in this indicator globally. This also allowed us to increase sales by 25%.• I developed and implemented an audit system that allowed to increase the spray efficiency from 72% to 99.6% and has been sustained since August 2018. With this, we eliminate customer complaints and on the other hand, we reduce costs for my company by reducing the staff from 14 technicians to 8.

Tecate, Baja California, Mexico

Functions:• Prepare weekly/monthly reports of KPIs and Operations results for the upper management.• Direct contact with the customers and responsible for the Business Reviews.• Responsible for developing and implementing several Operational improvements in the assigned plant.• Active participation in all Lean and TPM activities to improve customer.• Follow the goals and objectives determined by the upper management.• Plan, approve, execute and maintain control in operations such as Clean and Sanitization of equipment, Lubrication of production lines conveyors, Additive for Caustic Soda in the washermachines and Water systems like Pasteurizers, Cooling Towers, Steam Condensers, and Boilers.• Prepare and organize training for the Client in the plant.• Coordinate the activities and projects of the assigned Applications Supervisors, Chemical Annalists, Electromechanical technicians, and Operators in the Heineken Brewing plant in Tecate, BC.• Carry out Security Auditing for employees such as Work permits, Be SAFE and STOP Cards.• Administrative Activities such as Payroll reports, Authorization of Vacation, and Personal Permits. Plans of Employ Development.

Zacatecas, Mexico

Professor in industrial engineering.Professor in Master of Business Administration.

Tecate, Baja California, Mexico

Functions:• Initiate corrective orders when Deviations related to the manufacturing process were funded.• Preparing documentation for External Quality Audits and for Customers Quality Business reviews.• Document, develop, and audit procedures and practices for Corporative Quality Procedures compliance.• Lead Kaizen events to improve the efficiency of production lines.• Using and interpreting statistical Quality Control Charts for variable and attribute data.• Perform Inspections and/or testing of Products, Raw Materials, Equipment, or Accessories according to established specifications using special test equipment.• Give Training to technicians on GMP.• Microbiological Analysis.Achievements:• I integrated an improvement team to solve the mislabeled 32 oz. presentations. The team designed and implemented a simple automated machine production line and the problem was deleted.• I designed and implemented a statistical database and audits together whit a performance recognition system for the clean room staff. Following this, the environmental quality of the clean room was improvedand has remained above 98%, to turn some technicians managed to 100%• I integrated an improvement team to solve the problem of frequent jam bottles in the production process, helping whit this to increase by 1% efficiency.• I contributed to increase from 89 to 96 % carbonated line quality and hold it.

Tecate, Baja California Mexico

Functions:• Responsible for 60 operators on each shift.• Balance of routes and operators looking for equal working hours and wages for everyone.• Compliance with the shipments and distribution program at the agencies in northern Mexico.• Scheduling transportation units to preventive maintenance.• Comply with the supply program of tin cans to the beer preproduction lines.• Study of times and movements of transportation units looking to increase distribution capacity.• Coordinate loads and unloads of shipments in the warehouse.Achievements:• I did an analysis that helped me to balance the routes to operators and this leveled the enormous differences that existed in their salaries–work, as a result, the working environment was improved.• I conduct a study of downtime at the company’s trailers, so it was decided to sell nine and replaced them whit side trailers achieving lower downtime agencies and we could meet the growing shipments of beer program.• I developed a system for mechanical maintenance and monitoring customer complaints and operators.Concerning the mechanical conditions of transport units. It was called MANTRAF. This generated significant savings and customer satisfaction.

Tecate, Baja California, Mexico

Functions:Coordinate the loading and unloading within the Heineken stores and hire transport equipment to meet the export shipment program.Achievements:• Thanks to the strategy that I proposed we could triple the goal of export shipments during the transition of SIM to SAP.• I developed a maintenance program for safety features that are used for loading the trailers, so it was possible to improve the mechanical conditions of these and the safety of this operation.

Tecate, Baja California, Mexico

Helped all of the maintenance internal departments documenting all of their activities and making record files that could facilitate an statistical analysis.

Tecate, Baja California, Mexico

Human resources and Sales department.

Master Of Business Administration - Mba

Diplomado, Six Sigma Green Belt, Green Belt

Bachelor Of Science - Bs, Industrial Engineering