Cristobal Varela Email & Phone Number

United States

• Oversaw SEO for a portfolio of one TV news website, five sports news websites, and three general news websites.• Achieved a remarkable increase in SEO technical scores, elevating website performance and health scores from low 60 to over 92 across nine websites, each of which ranged from 200,000 to 700,000 web pages.• Drove substantial organic visibility growth, expanding impressions from 400,000 to over 20 million.• Conducted extensive training for over 130 content writers… Show more • Oversaw SEO for a portfolio of one TV news website, five sports news websites, and three general news websites.• Achieved a remarkable increase in SEO technical scores, elevating website performance and health scores from low 60 to over 92 across nine websites, each of which ranged from 200,000 to 700,000 web pages.• Drove substantial organic visibility growth, expanding impressions from 400,000 to over 20 million.• Conducted extensive training for over 130 content writers, equipping them with SEO best practices to enhance article organic visibility.• Developed an AI application that streamlined on-page elements for news articles, reducing SERP information creation time by 83% while optimizing for organic visibility and clicks.• Created a comprehensive database of keywords for different markets, enabling content writers to access search terms and generate content ideas efficiently.• Leveraged Looker Studio to craft a tracking tool for content writers to monitor keyword performance and article URL rankings.• Designed a custom Schema markup to streamline recognition by Google News and Google Search, reducing redundancy compared to the "Yoast Pro" version.• Revamped H tag structures across websites to prioritize article headlines and sub-headlines.• Enhanced Google Business Profiles for radio stations, music stations, and the TV station to boost organic rankings for associated websites.• Assisted web developers in identifying crucial missing elements for SEO, including robots.txt directives, caching, sitemap structures, and canonical tags.• Proposed and implemented user-friendly URL structure changes across all websites for improved user experience and SEO optimization. Show less

United States

• Established the SEO department from inception, including developing SEO processes, cross-functional collaboration methods, and comprehensive SEO best practices documentation.• Built a high-performing team by hiring an SEO team coordinator, two SEO technical analysts, and an SEO content analyst to support the program's objectives.• Collaborated with 7 external agencies spanning content creators, web developers, and marketing experts to ensure holistic SEO strategy… Show more • Established the SEO department from inception, including developing SEO processes, cross-functional collaboration methods, and comprehensive SEO best practices documentation.• Built a high-performing team by hiring an SEO team coordinator, two SEO technical analysts, and an SEO content analyst to support the program's objectives.• Collaborated with 7 external agencies spanning content creators, web developers, and marketing experts to ensure holistic SEO strategy execution.• Orchestrated the management of over 50 individuals, guaranteeing the correct implementation of SEO best practices across the organization.• Conducted training sessions for over 30 web developers, imparting SEO best practices and expertise in core elements such as sitemaps, robots.txt, hreflangs, canonical URLs, security protocols, and more.• Provided guidance to 8 content writers to align their content creation with SEO best practices.• Conducted comprehensive audits of 43 pharmaceutical websites, identifying and addressing over 8000 SEO issues.• Designed a streamlined process for the automatic generation of Jira Tickets for SEO issues, including necessary information for issue resolution and assignment.• Optimized the sitemap structure of multi-language websites, enhancing issue identification through Google Search Console.• Managed and established property profiles on Google Search Console and Bing Webmaster Tools.• Significantly improved website performance, elevating scores from low 20s to high 80s.• Developed custom medical Schema markup for 3 websites.• Implemented robots.txt directives to prevent the crawling of pages with dynamic parameters, mitigating the risk of duplicate content issues.• Strategically utilized hreflang tags to guide users from different countries to their appropriate language Show less

United States

• Identified SEO issues and growth opportunities• Created an SEO roadmap strategy to increase organic ranking• Fixed technical SEO issues to improve website performance• Audit content and make recommendations to increase organic ranking• Discovered a universe of keywords through competitors’ research• Strategic selection of keywords and implementation• Improved HTML tags and attributes to comply with best SEO practices• Performed SEO audits and present weekly reports… Show more • Identified SEO issues and growth opportunities• Created an SEO roadmap strategy to increase organic ranking• Fixed technical SEO issues to improve website performance• Audit content and make recommendations to increase organic ranking• Discovered a universe of keywords through competitors’ research• Strategic selection of keywords and implementation• Improved HTML tags and attributes to comply with best SEO practices• Performed SEO audits and present weekly reports with SEMrush• Monitored website performance with PageSpeed Insights & Google Search Console• Tracked audience performance in Google Analytics, bounce rates, session duration, conversions, and flow• Optimized of URLs• Changed images to new web format WebP• Optimized image size and implemented metadata EXIF and IPTC• Implemented OpenGraph structured data to the entire website through Google Tag Manager• Implemented Structured Data JSON-LD markup to the entire website through GTM• Optimized Sitemap.xml based on new website structure• Optimized Robots.txt to disallow certain page crawls on the website• Established an internal and external link building strategy• Designed an SEO video strategy for YouTube to improve rankings (Ranked second place on the first day of posting it) Show less

Tempe, Arizona, United States

• Discover a universe of keywords through competitors’ research• Rewrite entire website content for new websites based on best SEO practices• Strategic selection of keywords and implementation• Implement an SEO strategy solution to increase online traffic• Improve HTML tags and attributes to comply with best SEO practices• Set all CSS to external files and minify CSS for faster download• Manage requirements for SEO enhancements and improvements• Perform SEO audits… Show more • Discover a universe of keywords through competitors’ research• Rewrite entire website content for new websites based on best SEO practices• Strategic selection of keywords and implementation• Implement an SEO strategy solution to increase online traffic• Improve HTML tags and attributes to comply with best SEO practices• Set all CSS to external files and minify CSS for faster download• Manage requirements for SEO enhancements and improvements• Perform SEO audits and present monthly reports with SEM Rush• Monitor website performance through Google Search Console, PageSpeed Insights• Implement SSL Certificates• Redirect traffic from HTTP to HTTPS• Implementation of canonical URL and friendly URLs• Implement Google Tag Manager, Google Analytics, & Facebook Pixel Show less

Mesa, Arizona, United States

• Created Google AdWords campaigns to boost sales• Created Facebook Ad campaigns to boost sales• Audit content and fine tune it to increase sales conversions• Developed a business model to sell invitations online• Developed back-end website to organize order process• Signed up over 180 reseller affiliates through Facebook Marketing• Implemented SEO strategy to increase organic ranking• Image optimization was implemented since it’s crucial for the SEO… Show more • Created Google AdWords campaigns to boost sales• Created Facebook Ad campaigns to boost sales• Audit content and fine tune it to increase sales conversions• Developed a business model to sell invitations online• Developed back-end website to organize order process• Signed up over 180 reseller affiliates through Facebook Marketing• Implemented SEO strategy to increase organic ranking• Image optimization was implemented since it’s crucial for the SEO strategy• HTML meta tags were implemented to the entire website• Implemented website data structure to adapt for Social Media sharing• Optimized 6000 images in a single day with a batch process• Created batch processes in Photoshop to provide a mock to customers Show less

United States

• Daily prospecting to keep a healthy pipeline of projects• Assertive client management and project management• Managed and motivated a team of six people• Design flyers, business cards, presentation folders, brochures, trifolds and more.• Follow printing guidelines for bleeds, safe zones, folds, perforations, etc.• Color conversion from RGB to CMYK• Designed vector graphics for large format printing• Traced images that require better quality • Designed… Show more • Daily prospecting to keep a healthy pipeline of projects• Assertive client management and project management• Managed and motivated a team of six people• Design flyers, business cards, presentation folders, brochures, trifolds and more.• Follow printing guidelines for bleeds, safe zones, folds, perforations, etc.• Color conversion from RGB to CMYK• Designed vector graphics for large format printing• Traced images that require better quality • Designed logos for multiple companies• Created artwork for social media campaigns• Created corporate identities for clients based on color scheme and type of business• Found best prices in the industry to maximize profits and offer better prices to clients Show less

Phoenix, Arizona, United States

• Implemented an SEO strategy to engage new leads to the magazine and new customers to the magazine’s advertisers.• Designed email marketing campaigns with sponsored clients• Developed a new website including a business directory• Created copywriting for clients’ profiles on company’s website• Helped with the onboarding process for new clients• Created an online form to capture leads• Growth of 400 new clients in 2 years• Increase traffic of the website to an… Show more • Implemented an SEO strategy to engage new leads to the magazine and new customers to the magazine’s advertisers.• Designed email marketing campaigns with sponsored clients• Developed a new website including a business directory• Created copywriting for clients’ profiles on company’s website• Helped with the onboarding process for new clients• Created an online form to capture leads• Growth of 400 new clients in 2 years• Increase traffic of the website to an average of 2,500 visitors per month Show less

Phoenix, Arizona, United States

Objective: Introduce a well-known Mexican brand of shoes into the US market• Created an online marketing strategy to engage potential customers• Hired over 300 independent distributors• Sold over 140 pairs of shoes per week with new business strategy• Design corporate image, stationery, catalogs• E-mail marketing campaign

Phoenix, Arizona, United States

• Developed a cloud base inventory system to manage all their products• Developed a POS System to track sales and shipments• Integrated, FedEx, DHL and United Postal Service shipping API

Bachelor Of Information Technology

Bachelor Of Architecture (B.Arch.)

Bachelor Of Information Technology