Cristopher G. Email & Phone Number

Aachen, Nrw, De

Germany

• Responsible for the Fatmoose brand (Wickey's second brand) and the core play tower category, overseeing accessory categories in 24 EU countries, with direct responsibility in 14 EU countries for the second Fatmoose brand.• Driven the expansion of the innovative Wickey FIT category in 9 EU countries, focusing on outdoor fitness equipment for children and adults and currently expanding into more countries and sales channels.• Conducted in-depth analysis of market and customer data to inform strategic decision making, optimising product range, formulating pricing strategies and executing promotional campaigns to increase product visibility and drive sales growth.• Collaborated closely with marketing teams to align campaigns with category objectives, ensuring effective online shop product placement strategies to improve conversion rates, and developed detailed target group profiles to tailor marketing efforts and product offerings.

Germany

In my role as Junior Category Manager, I am passionate about exploring and mastering the intricacies of category management. I am actively involved in the following:• Helping to develop and implement category strategies, learning from an experienced team to optimise sales and profitability.• Gain insight into product portfolio management, from selection to pricing, to contribute to category growth.• Learning to conduct in-depth market analysis, including competitor research, to identify opportunities and align product ranges.• Work with key suppliers to understand the intricacies of article management and on-time delivery.• Examine promotional strategies and their impact on category visibility and sales.• Develop data analysis skills to monitor category performance and contribute to data-driven decision making.• Work with cross-functional teams to enhance my category management knowledge and skills.

Germany

In my role as an e-commerce merchant at Wickey, I have had the opportunity to gain extensive experience in several key areas:• User Behaviour Analysis: I conducted in-depth analysis of user behaviour to improve website functionality and drive sales growth.• Newsletter Strategies: Designed and implemented effective newsletter strategies to increase customer engagement and satisfaction.• Marketplace Strategy: I successfully selected and managed various marketplaces, including data feed creation and product maintenance, with knowledge of backends such as Mirakl, Amazon Seller Central and Otto Market.• Customer-centric approach: I managed shipping audits and implemented price adjustments to improve the overall customer experience.• SEO proficiency: I demonstrated proficiency in on-page and off-page optimisation, including SEO checks, translations, link management, redirects and building quality backlinks.• Analytics and Tools: I effectively used tools such as Google Analytics, Search Console, SISTRIX, SERanking, Ahrefs, and conducted thorough keyword research to increase website traffic and performance.• Performance Measurement: I constantly monitored and benchmarked progress and identified areas for improvement to ensure business objectives were met.• Sales Strategies: I developed and implemented cross-selling and up-selling strategies to increase revenue and customer retention.• Price and product optimisation: Optimised product and price perception, resulting in improved margins and sales performance.• Competitive analysis: I conducted regular competitive analysis and closely monitored key performance indicators (KPIs) to maintain alignment with business objectives.• Inventory Management: I managed price imports and closely monitored stock levels to improve operational efficiency and profitability.

Germany

Cancún, Quintana Roo, Mexico

Ecommerce Manager, Ihk Certificate

Dual Vocational Training System, E-Commerce Merchant/ Kaufmann Im Ecommerce

Bachelor Of Arts - Ba, Communication And Media Studies

High School Diploma