Successfully manage sales staff of seven independent rep groups and one international distributor. Create and implement short- and long-term strategic plans and sales forecasts to ensure revenue and overall profitability goals are realized. Attend tradeshows and markets to developed and foster senior level relationships with key accounts as well as personally handle in-house key accounts including assortment curation, sales analysis, GM negotiation and growth planning. Partner cross functionally to curate the product offering for both DTC and Wholesale based on sales data, competitive analysis, and customer feedback. Implement process improvements in billing, customer-facing communication, and internal calendars. General sales management duties including annual reviews, budget forecasting and planning, seasonal sales trainings, creating and implementing seasonal sales incentives, and salesman sample orders. Was also responsible for overseeing all sales for the Kids division in both wholesale and DTC for 2020 and 2021 resulting in double digit increases across both channels.

Responsible for the generation, growth, and maintenance of the boutique business within the Western US. Worked closely with clients via tradeshows, showroom appointments, phone/email and on-site appointments advising accounts on seasonal budgets, markdown strategies, and promotional ideas to help improve sales and create steady cash flow. Participated in the creation and implementation of a shop-in-shop program for boutique stores nationally that increased sales revenue for those accounts by 293%. Peer mentor and project team leader who worked closely with internal teams to share selling information and customer feedback. Collaborated on ideas for generating growth and capitalizing on marketplace opportunities. Key player in the opening of our flagship retail store. Hired and trained store managers, handled seasonal buying, created plans for floor sets, set and regularly met monthly sales goals. Provided product, sales, and merchandising training in our flagship store as well as boutique accounts across the country. Basic sales maintenance including but not limited to scheduling appointments, tradeshow planning and coordination, travel arrangements, expense reports as well as creating and providing seasonal forecasts for my territory.

Key player from the ground up in the creation of a new label for the Junior Moderate market including overseeing all aspects of merchandising which included hiring and collaborating with two designers, a cad artist, three spec technicians, and multiple fabric vendors. Established sales team structure including compensation plans and incentive programs, resulting in high reforming sales team of three direct reports. Directly handled all private label and discounter partnerships. Worked closely with retail buying offices to increase market awareness and target new accounts. Created and kept track of departmental budgets. Extensive Domestic and International travel.

Generated multi-million-dollar book of business in one year by interacting with over 17 corporate buyers for national department stores in the Missy Moderate market. Negotiated advertising and markdown allowances, seasonal profitability, and gross margin requests. Analyzed and interpreted sales data on a weekly basis to identify trends and maximize current and future opportunities. Collaborated cross functionally to create and implement sales programs as well as marketing tools used to achieve company initiatives.

Responsible for managing key accounts which included the sales and maintenance of over $60 million with national department stores, specialty chains, and discounters in the Missy Moderate market. Delivered individual and group product presentations customer facing at Markets and client sites. Served as liaison between private label customers and design and production departments for multi-million-dollar product development programs. Managed sales office of 2 employees participating in and overseeing all scheduling, processing of orders and confirmations, follow up and customer service.