Cristy Michel Email & Phone Number

New Market, Md, Us

Baltimore, Md, Us

Baltimore, Md, Us

• Develop and refine agency processes and documentation. • Oversee processes and work output for tracking and analytics, QA, traffic, project management• Supervise digital analytics manager and digital project managers • Provide strategic insight to Account teams from a digital perspective • Provide strategic oversight on complex project engagements like large-scale website builds• Communicate with internal and external teams to present complex technical information and deliverables in an easy-to-understand manner• Act as process resource for Account and Social• Vet 3rd party vendors and platforms for the agency and our clients – seeing through all steps from discovery to making a formal recommendation • Upload and deploy client emails from appropriate ESPs

Baltimore, Md, Us

- Oversee marketing efforts for traditional and digital campaigns that include direct mail, email, web development and media planning- Primary day-to-day contact for key clients such as, Constellation, Chase Card Services, Huntington National Bank, Sanofi Aventis and Strayer University- Build and maintain professional relationships and effectively translate client requests to internal team members- Collaborate with internal strategy teams to develop creative strategies toensure Client success within set budgets- Demonstrate a clear understanding of all facets of CRM marketing campaigns- Manage schedules for both clients and agency staff to ensure all projects are completed on time and within budget- Managed all aspects of Havas' global agency rebrand and acted as the primary point-personfor the Baltimore office

Baltimore, Maryland, Us

- Oversee all aspects of various account campaigns including print, TV, radio, direct mail, out-of-home, e-mail and collateral - Manages all Client projects and act as the primary day-to-day contact for multiple accounts- Worked closely with Clients and internal Account Team to develop creative strategies to ensure Client success - Monitored annual media plans to ensure creative deliverables are trafficked in a timely manner - Researched and analyzed competitive and industry trends using social media and Kantar Media Intelligence - Handled internal monthly billing, Client invoicing and manpower reporting - Assisted with agency new business initiatives including social media and competitive audits, industry research and prospecting

New York, Ny, Us

- Integral member of the account team that launched Microsoft’s new decision engine, Bing, which generated $100 Million for JWT in 2009 alone - Tracked and analyzed all competitive advertising via VMS Adsite within the technology, travel, shopping, local and health categories - Researched a variety of topics including creative, company backgrounds and breaking technology news - Managed and communicated data from all partner agencies (Universal McCann, Wunderman and Waggener Edstrom) and created an integrated weekly status report read by JWT, Microsoft and all partner agencies executives

New York, Ny, Us

- Performed essential tasks to prepare for all new business meetings - Assisted the team in putting together RFP submissions, presentations (both in-house and off-site) and all marketing materials - Provided in-depth research to the strategic planning and account teams for new business pitches

Bs, Business Marketing

Bachelor'S Degree, Marketing