Cristy Riddell Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Cross functional leadership of the Foods retail business unit including full P&L accountability. Taking consumer and market insights my responsibility is to lead the development and execution of a local growth strategy that delivers competitive, profitable and consistent growth.Reporting into the local CEO and a core member of the ANZ Leadership team.Experience in business transformation initiatives. Passionate about diversity, inclusion and equity.

Lead team of 10+ direct reports in the creation and execution of growth strategy and marketing campaigns for both locally created brands (Continental) and global brands (Flora) needing to be localised. Operational responsibilities for managing the P&L with both local and global stakeholders. Member of the ANZ Executive Leadership Board from Dec 2017.

Manage the turnaround strategy for the Spreads/Margarine business through brands of Flora, ProActiv and Bertolli. Includes localisation of strategy, pack and price architecture, development of new products, new campaigns and health care professional strategies.

* Marketing Manager, Streets Ice Cream ANZ (Streets Masterbrand, Fruttare, Splice, Calippo, Bubble O Bill) 2014 - 2015* Senior Brand Manager, Streets Ice Cream ANZ(Paddle Pop, Blue Ribbon, Streets Masterbrand). 2011 - 2013* Senior Brand Manager, Hot tea ANZ (Bushells, Lipton, Choysa, Lanchoo). 2009 - 2010* Brand Manager, Hot tea ANZ. 2007 - 2009* Assistant Brand Manager, Savoury (2005 - 2007

Sales account manager, Independents channelsSales analyst, Coles account

Creata is a global sales promotion agency. My role was to manage accounts with clients such as McDonalds, Kelloggs for their premium/happy meal programs.