Cristy Verdeja Zaldivar Email & Phone Number

Miami, Fl, Us

On a mission to support small business owners, entrepreneurs and startups as they unlock the power of PR, marketing and digital media to authentically connect and tell their story. Focused on:- Developing a cohesive brand and content story- Public Relations (PR) programs to elevate awareness of executives, owners, brands- Messaging that answers: who you are, what you offer and what differentiates you- Offering education & free learning on Instagram @PointeConnectMixed client portfolio of monthly retainer PR programs building communications infrastructure and external relations, 1:1 coaching for executive training and thought leadership, and content projects.Specialties:Public Relations, PR Consulting, Communications Strategist, Planning & Strategy, Brand Awareness, Thought Leadership, Digital Media, Social Media, Earned Media, Media Relations, Content Development, Integrated Marketing, Business Framework, Messaging, Message House

Miami/Fort Lauderdale Area

Lead media strategist overseeing program development and deployment to connect brands to consumers/customers. Specialty focus on diverse audiences, educating teams internally with a keen eye on diversity & inclusion, while executing on opportunities for multicultural minorities externally.Focused on U.S., Multicultural and Latin America markets.

Miami Beach, Florida, United States

Managed integrated marketing communications programs to address client needs through a 360° approach. Emphasis on nuances that impact audiences to address platforms and strategies that best connect brands to their target demographic.Focused on U.S., Multicultural and Asian markets.

Facilitated network connection between U.S.-based companies throughout Latin America to identify ideal markets for entry and media opportunity. Steered clients through the intricacies of mostly Spanish-speaking communities and the pillars that guide them, including the traditional passion points of family, food, music and soccer.Focused on Hispanic and Latin America markets.

Miami Beach, Fl

Facilitated network connection between U.S.-based companies throughout Latin America to identify ideal markets for entry and media opportunity. Steered clients through the intricacies of mostly Spanish-speaking communities and the pillars that guide them, including the traditional passion points of family, food, music and soccer.Focused on Hispanic and Latin America markets.

Client-based, onsite assignment for Diageo to advise the client in real-time and guide colleagues on messaging, programs and upcoming opportunities. Responsible for marketing local CSR program to replicate it nationwide and executing quarterly consumer engagement events.Focused on U.S. and Hispanic markets.

Coral Gables, Fl

Spring intern focused on Latin America programming to create awareness about various Cartier products. Analyzed message pull through, ad receptivity and general audience knowledge of the brand.

Miami Beach, Fl

Fall intern focused on lifestyle and events for a number of luxury clients. Developed templates and processes for the use of collateral materials including press releases, media alerts and reports.

Doral, Fl

Summer intern at the leading Spanish-language network. Supported a variety of network news programs over the course of the internship including !Despierta América!, Noticiero Univisión and Última Hora.

Master Of Business Administration (Mba), 2014

Bachelor Of Science In Communication, Broadcast Journalism & Spanish, 2010

Activities and Societies: University of Miami Television Director/Producer September 2007 - May 2010 UMTV is the University of Miami’s.

Study Abroad, 2008

Education record