Cristy Verdeja Zaldivar Email and Phone Number
Hi! I’m Cristy, a communications strategist who believes in the power of PR, marketing and digital media to authentically connect and tell stories. Throughout my nearly 15 years in the industry, I’ve worked on a broad client base including high profile Fortune 500 clients, non-profits and startups. While what they have to say and how they say it may differ, they all do it for the same reason…to share a point of view that makes an impact. To communicate is to effectively share or exchange information, news or ideas, and it’s hard, but imperative. That’s where I come in, helping you express who you are, what you offer and what differentiates you. …I’m on a mission to support small business owners, entrepreneurs & startups on their business building journey leveraging the power of communications. Let’s connect so you can share your story with me! My inbox, Cristy@PointeConnect.com, is always open. Follow me on Instagram @PointeConnect for PR, branding & content tips.…INDUSTRY EXPERIENCE CPG • Finance • Healthcare • Law • Media • Real Estate • Tech AREAS OF EXPERTISECorporate Communications • Crisis Management • Hispanic Marketing • Multicultural Strategy • Account Management • Earned & Paid Media • Content Development • Influencer RelationsCLIENTSAmazon • Baptist Health • Carnival Corporation • Diageo • Diaz Leyva Group • Discover • Florida Department of Health • Florida International Bankers Association • Fox Hispanic Media • FWD.us • McDonald’s • Sony • T-Mobile • U.S. Pharmacopeia • Walmart
Pointe Connect
View- Website:
- PointeConnect.com
- Employees:
- 3
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Head Of Strategy And Brand CommunicationsPointe ConnectMiami, Fl, Us
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Communications Strategist | Brand Consultant | Content ExpertPointe Connect Oct 2020 - PresentOn a mission to support small business owners, entrepreneurs and startups as they unlock the power of PR, marketing and digital media to authentically connect and tell their story. Focused on:- Developing a cohesive brand and content story- Public Relations (PR) programs to elevate awareness of executives, owners, brands- Messaging that answers: who you are, what you offer and what differentiates you- Offering education & free learning on Instagram @PointeConnectMixed client portfolio of monthly retainer PR programs building communications infrastructure and external relations, 1:1 coaching for executive training and thought leadership, and content projects.Specialties:Public Relations, PR Consulting, Communications Strategist, Planning & Strategy, Brand Awareness, Thought Leadership, Digital Media, Social Media, Earned Media, Media Relations, Content Development, Integrated Marketing, Business Framework, Messaging, Message House
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Director/Vice PresidentGolin Nov 2017 - Jun 2020Miami/Fort Lauderdale AreaLead media strategist overseeing program development and deployment to connect brands to consumers/customers. Specialty focus on diverse audiences, educating teams internally with a keen eye on diversity & inclusion, while executing on opportunities for multicultural minorities externally.Focused on U.S., Multicultural and Latin America markets. -
Account ManagerPinta May 2014 - Nov 2017Miami Beach, Florida, United StatesManaged integrated marketing communications programs to address client needs through a 360° approach. Emphasis on nuances that impact audiences to address platforms and strategies that best connect brands to their target demographic.Focused on U.S., Multicultural and Asian markets. -
Senior Account ExecutivePinta Jan 2014 - Apr 2014Facilitated network connection between U.S.-based companies throughout Latin America to identify ideal markets for entry and media opportunity. Steered clients through the intricacies of mostly Spanish-speaking communities and the pillars that guide them, including the traditional passion points of family, food, music and soccer.Focused on Hispanic and Latin America markets.
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Senior Account ExecutiveJeffreygroup Oct 2012 - Dec 2013Miami Beach, FlFacilitated network connection between U.S.-based companies throughout Latin America to identify ideal markets for entry and media opportunity. Steered clients through the intricacies of mostly Spanish-speaking communities and the pillars that guide them, including the traditional passion points of family, food, music and soccer.Focused on Hispanic and Latin America markets. -
Account ExecutiveJeffreygroup May 2010 - Sep 2012Client-based, onsite assignment for Diageo to advise the client in real-time and guide colleagues on messaging, programs and upcoming opportunities. Responsible for marketing local CSR program to replicate it nationwide and executing quarterly consumer engagement events.Focused on U.S. and Hispanic markets.
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Cartier Communications InternRichemont Apr 2010 - May 2010Coral Gables, FlSpring intern focused on Latin America programming to create awareness about various Cartier products. Analyzed message pull through, ad receptivity and general audience knowledge of the brand. -
Public Relations Executive InternTara, Ink. Sep 2009 - Dec 2009Miami Beach, FlFall intern focused on lifestyle and events for a number of luxury clients. Developed templates and processes for the use of collateral materials including press releases, media alerts and reports. -
Network InternUnivision Communications Jun 2009 - Aug 2009Doral, FlSummer intern at the leading Spanish-language network. Supported a variety of network news programs over the course of the internship including !Despierta América!, Noticiero Univisión and Última Hora.
Cristy Verdeja Zaldivar Skills
Cristy Verdeja Zaldivar Education Details
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Broadcast Journalism & Spanish, 2010 -
Study Abroad, 2008 -
Our Lady Of Lourdes Academy High School
Frequently Asked Questions about Cristy Verdeja Zaldivar
What company does Cristy Verdeja Zaldivar work for?
Cristy Verdeja Zaldivar works for Pointe Connect
What is Cristy Verdeja Zaldivar's role at the current company?
Cristy Verdeja Zaldivar's current role is Head of Strategy and Brand Communications.
What schools did Cristy Verdeja Zaldivar attend?
Cristy Verdeja Zaldivar attended Florida International University, University Of Miami, Universidad Antonio De Nebrija, Our Lady Of Lourdes Academy High School.
What skills is Cristy Verdeja Zaldivar known for?
Cristy Verdeja Zaldivar has skills like Powerpoint, Social Media, Conversational French, Press Releases, Event Planning, Media Relations, Blogging, Translation, Corporate Communications, English, Advertising, Integrated Marketing.
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