Cristina Valdés Email & Phone Number

New York, Ny

New York City Metropolitan Area

New York, New York

Greater New York City Area

Greater New York City Area

Develop and implement cost effective marketing campaigns while managing event budget to reach desired ROI. Negotiate partnershipa with high profile publications, associations and other media across a variety of industries. Work as a specialist in the Latin American market. Write, edit and proof marketing, PR and sales copy. Work directly with design team to create print and electronic adverts, banners, brochures and other marketing materials. Advise conference sponsors and speakers on how to optimize their participation and branding opportunities in pre-event marketing and their onsite presence. Create original industry content, such as reports, e-books, interviews, and release through social media to increase event awareness and create inbound leads. Create and manage event websites while maintaining SEO. Analyze event results and marketing strategy effectiveness.

Assisted Marketing Director and Marketing Manager in all marketing duties.

Paris, France

Responsible for the commercial development of Phillip Morris products in assigned sector. Negotiated the launch of new products and ensured their successful development. Ensured that brands were optimized through shelf placement, POS materials and vendors’ product knowledge. Developed and maintained relationships with clients to secure the brands’ success. Provided clients with all necessary products and materials. Analyzed assigned sector’s progress and reported directly to regional sales director. Attended regional and team meetings to improve brand positioning and development. Became knowledgeable on Philip Morris brands and the cigarette market in France, specifically Paris.

Worked closely with the HR department in Pitney Bowes US and Canada to develop an online knowledge base. Created a master spreadsheet modeled after online database for all editorial communication. Organized HR information according to Category, Type, and Item. Acted as quality analyst to ensure accuracy of database. Gained valuable corporate and human resources experience on both the domestic and international level.

Responsible for the commercial expansion of jooce.com in Colombia resulting in top 3 out of 12 new locations for jooce. Successfully marketed and advertised company’s services. Translated Senior Management interviews and company documents into Spanish. Worked closely with the Latin American team to establish communication protocols.

Assisted sales representatives exceed revenue goals by leveraging client relationship skills to help improve receivables of outstanding payments. Provided planning and organization support for Fashion Week and Coterie Trade Show events. Created and updated fashion line sheets. Ensured sales reports were accurate and current. Generated sales leads by cold calling.

Developed and implemented a standardized company wide distribution process for Latin America which is currently still a best practice. Worked with Sales and Brand Managers to develop a shelf management guide. Liaison to advertising agency responsible for brand ads. Assisted Consumer Insight team in the development of questionnaires and analysis of focus group feedback. Coordinated and facilitated regular calls with distributors to ensure timely communication on brand/product development.

Completed corporate management training. Took part in weekly conference calls with entire South Florida Division. Managed four receptionists and 40 sales representatives to increase office sales and maintain efficiency. Tracked and recorded sales team appointments and calculated sales totals for each representative. Interviewed, hired, and trained qualified applicants. Organized team conferences and outside activities.

B.A., French

Activities and Societies: American Marketing Association, Hermandad de Sigma Iota Alpha, Inc, Fashion Business AssociationRelevant.

Education record

Education record