Cristina Valdés Email & Phone Number

New York, NY

New York City Metropolitan Area

New York, New York

Greater New York City Area

Greater New York City Area

Develop and implement cost effective marketing campaigns while managing event budget to reach desired ROI. Negotiate partnershipa with high profile publications, associations and other media across a variety of industries. Work as a specialist in the Latin American market. Write, edit and proof marketing, PR and sales copy. Work directly with design team.

Assisted Marketing Director and Marketing Manager in all marketing duties.

Paris, France

Responsible for the commercial development of Phillip Morris products in assigned sector. Negotiated the launch of new products and ensured their successful development. Ensured that brands were optimized through shelf placement, POS materials and vendors’ product knowledge. Developed and maintained relationships with clients to secure the brands’ success..

Worked closely with the HR department in Pitney Bowes US and Canada to develop an online knowledge base. Created a master spreadsheet modeled after online database for all editorial communication. Organized HR information according to Category, Type, and Item. Acted as quality analyst to ensure accuracy of database. Gained valuable corporate and human.

Responsible for the commercial expansion of jooce.com in Colombia resulting in top 3 out of 12 new locations for jooce. Successfully marketed and advertised company’s services. Translated Senior Management interviews and company documents into Spanish. Worked closely with the Latin American team to establish communication protocols.

Assisted sales representatives exceed revenue goals by leveraging client relationship skills to help improve receivables of outstanding payments. Provided planning and organization support for Fashion Week and Coterie Trade Show events. Created and updated fashion line sheets. Ensured sales reports were accurate and current. Generated sales leads by cold.

Developed and implemented a standardized company wide distribution process for Latin America which is currently still a best practice. Worked with Sales and Brand Managers to develop a shelf management guide. Liaison to advertising agency responsible for brand ads. Assisted Consumer Insight team in the development of questionnaires and analysis of focus.

Completed corporate management training. Took part in weekly conference calls with entire South Florida Division. Managed four receptionists and 40 sales representatives to increase office sales and maintain efficiency. Tracked and recorded sales team appointments and calculated sales totals for each representative. Interviewed, hired, and trained.

B.A., French

Activities and Societies: American Marketing Association, Hermandad de Sigma Iota Alpha, Inc, Fashion Business AssociationRelevant.

Education record

Education record