Criszel Corpuz Email & Phone Number

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• Lead global marketing, working with the CEO to develop the brand narrative and overall mission• Developed positioning, value-driven messaging, and buyer personas for four SaaS products• Pivoted go-to-market strategy with a land-and-expand and ABM approach• Built and managed a distributed, global marketing team of four• Coordinated with cross-functional teams across the business for product launches, drops, and webinars into respective editorial calendars• Designed customer journey and automated marketing campaigns, including onboarding, retention, winback, and/or upsell campaigns, nurture and other outbound programs.• Interviewed customers at Lyrid to collect success stories and insights to influence product roadmap, improve product experience, and refine positioning and messaging• Partnered with Sales team on a weekly basis to capture customer feedback, exchange market research on competitive landscape, and identify new positioning and messaging to test across marketing and sales initiatives• Nurtured the sales pipeline by collaborating with Sales, contractors and agencies to create sales enablement content that drove product education and adoption: videos, case studies, webinars, blogs and landing pages• Owned and improved our mar tech stack (Hubspot CRM, Apollo, SEMRUSH, Webflow CMS, Google Analytics etc.), and onboard new tools

• Directed D2C content strategy, crafting brand narratives, establishing tone and voice, creating social media and channel guidelines, and managing always-on editorial calendars.• Managed campaign lifecycle, from conceptual briefs to execution.• Innovated new processes and workflows enhancing efficiency in content creation and maintaining team organization.• Executed a customer journey framework, optimizing media purchases for integrated campaigns, guiding users through a paid and owned content narrative.• Led collaborations with both internal and external creatives including videographers, photographers, designers, content creators, writers, and agencies.• Oversaw the creation of campaign-specific landing pages and the roll-out of new website features, working in tandem with a development agency using agile methods.

Providing leadership to freelance social media producers and strategists to create compelling and timely content to fuel UCSF websites and social channels. Responsible for creative direction, overseeing pre to post-production to ensure the quality of content and style meets UCSF's standards. Making sure all content goals and objectives are being met within budget as well as on schedule.

San Diego

As a strategic and results-driven marketer, I led efforts to increase consumer engagement and enhance the brand image of Snoice, a highly-regarded beverage and dessert company voted "Best Desserts in San Diego." Through targeted campaigns and a focus on organic growth, I was able to drive significant revenue increases for the company. I also received positive feedback and saw exponential growth in engagement from our target audience. My expertise in identifying new opportunities and implementing unique strategies, collaborations, and creative solutions helped to drive traffic to our storefront and increase demand for our catering services. Other duties included:✓ Develop strategic approaches to social media campaigns, including identifying target audiences and creating content that resonates with them✓ Identify and execute influencer strategy✓ Establish and execute a clear channel strategy for all appropriate touch points ✓ Analysis and proposal for the launch of new marketing initiatives

San Francisco Bay Area

• Developed digital media content for CCC; enhanced online engagement, supported offline events, contributed to securing funding over $5 million• Collaborated with scientists and engineers from IBM, UCSF, SFSU, Stanford, and The Exploratorium, along with creative team members• Developed and visualized compelling stories, effectively communicating complex technical content to non-technical audiences• Led a freelance production team of three• Managed budgeting and purchase orders for digital media projects, ensuring cost-effective resource allocation• Effectively handled stakeholder management, maintaining strong relationships and aligning project goals with organizational objectives

San Francisco

Researched DNA-binding proteins to find targeted fertility treatments. Fun fact: I made worm sperm glow in the dark.