Craig Lund Email & Phone Number

We help companies grow their business and manage risk while leveraging their distinctive competence. Our business analysis service examines product strategy, sales engagement processes, and retention practices. We help clients create specific, coordinated, and measurable, action plans to address issues identified during the business analysis. Action plans identify opportunities for process improvements, product enhancements, margin growth, and client retention. • Designed and managed… Show more We help companies grow their business and manage risk while leveraging their distinctive competence. Our business analysis service examines product strategy, sales engagement processes, and retention practices. We help clients create specific, coordinated, and measurable, action plans to address issues identified during the business analysis. Action plans identify opportunities for process improvements, product enhancements, margin growth, and client retention. • Designed and managed the development of a new SaaS analytics product that utilized Business Intelligence to identify root causes of revenue leakage. Designed a goal management process that monitored corrective actions based on KPIs.• Created a cloud enablement strategy and provided project management service to transition a client to the Microsoft Azure cloud environment.• Designed and implemented a Zero Trust Security Framework to minimize the risk of cyber-attacks and improve compliance. Show less

Watertown, Ma - Colorado

Launched the offering of a new SaaS offering in the acute care hospital market for mid-sized hospitals between 50-300 beds, formulated ROI business case, developed selling methodology, and secured new clients.• Supported product launch strategy• Direct sales - produced 690% of quota objective for community hospital service line • Market expansion - developed a pipeline of $80M• C- level engagement - Developed sales process that engaged CEO and leadership team.

Defined and executed a new sales strategy to grow the business and support the transformation of the business to a SaaS business model. Expanded a team of consultive sales executives and sales engineers. Led contract negotiations and exceeded forecasted revenue objectives consistently for revenue cycle management and EMR systems.• Increased bookings 75% over 36 months – from $22.8M to $40.0M• Expanded pipeline 103% over 36 months – to $240M

Denver

Provided strategy, design, and execution of operational improvements for a provider of point-of-care patient education systems for the OBGYN market.• Performed operations assessment and identified challenges and boulders. Collaborated with leadership to create a best practices process improvement plan.• Designed and managed the implementation of process improvements strategy utilizing Salesforce and DocuSign. Automated the bill of materials generation materials orders per contract… Show more Provided strategy, design, and execution of operational improvements for a provider of point-of-care patient education systems for the OBGYN market.• Performed operations assessment and identified challenges and boulders. Collaborated with leadership to create a best practices process improvement plan.• Designed and managed the implementation of process improvements strategy utilizing Salesforce and DocuSign. Automated the bill of materials generation materials orders per contract terms. Improved delivery times and accelerated revenue. Show less

Founder of a start-up company focused on reducing healthcare costs, mitigating risk, educating patients, and improving patient outcomes utilizing a SaaS interactive voice technology platform. Developed business plan and budget; raised $5M in seed capital; secured partnership relationships.• Signed a $2.7M reseller agreement with McKesson/Relay Health for distribution of voice response health information library for hospitals and payers• Secured channel partnership from DeVilbiss… Show more Founder of a start-up company focused on reducing healthcare costs, mitigating risk, educating patients, and improving patient outcomes utilizing a SaaS interactive voice technology platform. Developed business plan and budget; raised $5M in seed capital; secured partnership relationships.• Signed a $2.7M reseller agreement with McKesson/Relay Health for distribution of voice response health information library for hospitals and payers• Secured channel partnership from DeVilbiss Healthcare, DME manufacturer to utilize CareTouch service to drive revenue for patient disposal parts. Approval led to a multi-year contract valued at more than $4M. Show less