Vice President Of Development And Marketing
CurrentAs the Vice President of Development and Marketing at The Highlands at Wyomissing®, I oversee and manage marketing, communications, and census development to achieve our organizational goals. My role involves providing strategic direction with a focus on community marketing and setting effective sales strategies. Leading a dedicated team, we enhance our market presence through innovative technology, engaging content, and transformative experiences.In the realm of fundraising, I build on our strong culture of philanthropy by raising awareness and securing vital funds. I spearhead projects that have significantly boosted philanthropy and engagement with both residents and external supporters. By nurturing relationships with donors and stakeholders, I ensure the sustained success and impact of our programs and initiatives, ultimately supporting our core mission of Transforming the Senior Experience.