Cristina A. Mccoy Email & Phone Number

West Fargo, North Dakota, United States

Area Director of Sales for the Doubletree by Hilton, Homewood Suites by Hilton, Four Points by Sheraton and Hampton Inn and Suites by Hilton, Home2 Suites by Hilton and the Hilton Garden Inn Fargo/West Fargo ND, overseeing the sales team and efforts at the properties. Working with the community and partners as well as with corporate clients and extended stay projects.

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Fargo, North Dakota, United States

Fargo, North Dakota

Increase revenue and market share, improve sales staff’s performance and effectively market hotels to the right guests. This includes but is not limited to:Guest facing, comprehensive, remote DOS coverageTaking all sales inquiry calls, handle group bookings, and negotiate LNR accounts. Create templates for all group contracts and LNR agreements, forward them to the guest, and load them into the system.Electronic lead response, including RFPs, providing fast and effective responses to all Telemarketing, prospecting, lead generationProactively prospect for new business on behalf of the hotelsRemote sales training with the on-site teamEnsure existing or newly hired team members are up to speed on new business, informed of all sales activity, and trained on how they can support the hotel’s sales efforts in any guest-facing roleLong-term and short-term support coverage depending on a hotel’s needs, we provide ongoing, long-term coverage (min. 1 year) or temporary, short-term coverage (min. 3 months)Jacaruso Enterprises is innovating remote sales support on a global scale. As the industry leader for over 7 years, JE supports over 25 brands in every primary and secondary market in the US, along with leading hotels in Central and South America. As the company’s expansion continues, JE is looking for the best and the brightest in the industry.

Fargo, North Dakota Area

Director of Sales for the Hilton Garden Inn Fargo.

West Fargo, North Dakota

Sales and Marketing Manager for the Element Fargo hotel working for StaySharpe Hotels Management Company. Oversee the sales and marketing operations of the hotel with the goal of maximizing rates and overall revenues for the property, by selling meeting space and guest rooms. Including but not limited to the following: • Develop brand and property specific marketing strategies to increase brand awareness locally, regionally and nationally. • Develop and maintain brand and property content to distribute on all relevant social media channels. • Create new and maintain existing relationships throughout the business community. Proactively connect with businesses, give tours, and making time to get to know their needs.• Participate in trade shows, community events, and industry meetings as well as utilize and maintain a great relationship with the Fargo- Moorhead and West Fargo CVB and Chamber. • Create innovative sales and marketing techniques.• Develop/maintain knowledge of market trends, competition and customers, gaining share through Locally Negotiated Rates (LNR's), and utilizing national and local corporate bidding opportunities through RTB/RFP tools and Lanyon. • Ensure effective utilization of selling guidelines to maximize revenue contribution from all segments.• Gather feedback from clients and guests and make certain expectations are being met. Work with hotel team to assist any necessary operational improvements.•Work with other departments within the hotel to provide quality service to customers.

West Fargo, North Dakota

Director of Operations for the new Element Fargo hotel located in West FargoAs the Director of Operations, my position involves actively contributing to the overall operation of the hotel providing strong leadership and motivation to the team. Specifically having a direct influence and accountability for the cost structure, quality standards, as well as the Element hotels service culture and guest experience. • Operate all aspects of the hotel in the absence of the GeneralManager • Assist the GM to achieve maximum profitability through active costand labor control.• Maintain or exceed target standards with regard to maintenanceand cleanliness for guestrooms, the public space and allassociated facilities.• Assure the highest standards of security for hotel patrons andemployees.• Achieve target quality standard goals for all Food & Beverageoperations.• Assure payroll information is input in a timely manner.• Manage all elements of the Rooms department • Prepare all management schedules • Conduct employee performance evaluations as prescribed.• Ensure all Associates are trained to maximize service, productivityand efficiency.• Oversee the Housekeeping operations to ensure procedures areestablished to maximize productivity and regulate inventories • Oversee the engineering operations to ensure the property is wellmaintained and that all mechanical equipment is in good workingorder.• Ensure the implementation of a preventative maintenance andwork-order system.• Oversee departmental matters as they relate to federal, state andlocal employment and civil rights laws.• Assist the General Manager with any budgeting, forecasting andP&L preparation as necessary.• Participate in the development of short and long term financial and operationalgoods of the hotel.• Ensure that guest satisfaction is consistently obtained and maintained.• Responsible for ordering all hotel products, and in some cases verify received

Fargo, North Dakota Area

Microsoft Dynamics Academic Alliance (DynAA) provides free software and support to educational institutions who want to use Microsoft Dynamics Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software in the classroom. Experiencing the latest technology used every day by more than 350,000 organizations and thousands of Microsoft partners worldwide can enhance the students’ classroom experience and can give them a competitive advantage in the job market.DynAA also cultivates and supports relationships between member institutions and Microsoft Dynamics partners and customers to further enhance curriculum and connect businesses with students interested in pursuing Microsoft Dynamics–related careers.My position responsibilities include but are not limited to:- Managing the DynAA North American Advisory Council, working with the chair and vice chair on meetings and various projects, term elects, the writing and maintaining of council bylaws and sustaining a productive relationship between the members and our program. - Managing the DynAA Faculty Connection website and the content that is published to provide curriculum materials to DynAA faculty members by utilizing the Content Management System tool. - Write and publish the quarterly newsletter for the DynAA .- Provide the updates for all of the program materials and guides including our PartnerSource and CustomerSource websites. - Manage marketing projects.- Manage all event logistics and planning for conferences, trainings and annual meetings.- Manage and maintain the DynAA program website and content.- Manage and maintain the program budget, forecasting and purchase order creations.Extra participation:- volunteer for campus events and local charity events through Microsoft programs.- provide Microsoft Fargo campus tours to visitors, prospective customers, new hires, and local school groups.

Fargo, North Dakota Area

-Worked for the Ramada Plaza & Suites and Conference Center -Started working as one of the Managers on Duty which gave me the opportunity to gain overall knowledge of the hotel, working with all employees to maintain the organization and everyday operations throughout the property.-Changed to a position which was created around my qualifications and abilities to sell. This entailed selling the convention space for weddings, birthdays, reunions, annual company events, charity events, college graduations and more. -Worked with many companies and corporations for parties and special events as well as worked with many non-profit organizations planning fund raisers. -Created collateral for the sales department, worked vendor shows, did tours of the property for clients, as well as food tastings for events. -Responsible for advertising done in local papers, magazines, and college newspapers; including ads and accounts on 8 major wedding websites. -Created different sales packages for the office as well as implemented new decor for events with a record breaking ROI on profit. For the year of 2012 my sales reached almost $2Million in revenue by September, exceeding my goals and budget for the year.-Named manager of the month in April of 2011 as well as May of 2012. -A part of the Above and Beyond Committee which consisted of reaching out to employee's suggestions and needs, as well as being on the Special Events Committee consisting of other managers through out the hotel in planning new projects and different ways to create a boost in revenue. -On the committees for the American Diabetes Association company walk and fund raising event, the Special Olympics Polar Plunge event, and also working with the Access of the Red River Valley and their Celebrity Golf Tournament. -Previous member of the Young Professionals Network with The Fargo-Moorhead-West Fargo Chamber of Commerce.

Fargo, North Dakota Area

-Worked for Cellular Communications, a Verizon Wireless Premium Retailer, selling devices and services to customers. -Helped with inventory,opening and closing the store-Deposits and reports-Was the Data Liaison for my store, training on any new software for the products to employees