The key thread in my career is my ability to get results though both people and data.Typically, I help leadership teams struggling with one or more of following:Some are grappling with customer churn and have an appetite for improved retention and growthOthers feel like they are missing opportunities and need someone to create a high performing culture.And a few are working out what they want to do next and need help aligning a tech stack, strategy, and people to bring their vision to life.That is what I do.I have created and delivered customer transformational programmes across varied markets including ecommerce, mobile/telecommunications, retail finance and technology.I have worked in numerous countries within multi-national corporates and start-ups. I really enjoy building Customer subscription and marketing programmes for growing companies, through developing teams and integrating Marketing Tech. Over the last 8 years, I have built a CRM team and a customer focus from scratch for Namecheap, a global technology company who specialise in Domains, Hosting and Security. Highlights include building the new customer journeys, email marketing infrastructure, creating customer segmentation and insight functions, plus delivering Life Time value models used throughout the business.These strategies have led to improvements in customer satisfaction, increased sales and reduction in customer churn.Specialities:, Customer Strategy, Email Marketing, Contact Strategy, Segmentation, Digital Marketing , Direct Marketing, Loyalty, Customer Retention, Customer Journeys, Customer Insight, Commercial awareness, Results driven, P&L Management, Customer life time value, Team Management, Customer Engagement, E-commerce Can operate as: CRM Director, Head of CRM, Marketing Director, VP Customer Experience, Chief Customer Officer