Christopher Morgan Email & Phone Number

Chapel Hill, Nc, Us

Chicago, Il, Us

Chicago, Il, Us

Cary, Nc, Us

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Developed and implemented strategic business plans for national and regional accounts across 4 states ▪ Judiciously managed and allocated trade funds of 800K to achieve profitable sales growth ▪ Conduct periodic performance analysis; adjusted strategies and execution to meet General Mills initiatives when necessary ▪ Developed and maintained customer rapport by understanding customer strategies and General Mills capabilities to exceed customer needs ▪ Utilized category management and consumer insights to strength buyer relationships and drive gross profit within distributor and retailer accounts ▪P&L Responsibility of $70M-90M ▪Achieved account penetration through management of DSR’s ( capturing 100% share of mind in three tier model) and GMI retail team delivering a strong focus on permanent distribution, shelving, merchandising, pricing and supply objectives ▪ Built and maintained customer specific sales plans in CRM ▪ Created social and digital media propaganda to increase sales within strategic accounts ▪ Managed trade contracts, display programs, and expense budgets. Big Account Responsibility- Murphy Oil USA

Chicago, Illinois, Us

Responsible for the achievement of $20M-$30M of assigned sales and merchandising objectives in Wilcohess, Racetrac Petroleum, and H.T Hackney that stretch across 3 states ▪ Negotiated and drove plan -o -gram execution within these major ,wholesale and chain accounts ▪P&L Responsibility of $60M-80M ▪ Developed, executed, and achieved localized sales objectives in retail accounts based on national programs ▪ Delivered volume and profit through fact base selling and data analysis in national and regional accounts ▪ Maximized distribution, shelving, and merchandising objectives of Wrigley products within these outlets ▪ Forecasted quarterly sales for Wilcohess and Racetrac Petroleum ▪Led a team of merchandisers and territory managers to achieve vertical sales execution on sales initiatives ▪ Presented recommendations to Area Sales Manager to eliminate low-performing brands that resulted in substantial supply side savings ▪ Presented data analysis of all brands on a monthly basis to ensure positive trends in category growth and a strong market position ▪ Established new relationships with buyers, wholesalers, and market managers ▪Drove sales to strengthen market share of gum and confectionary products across 600 stores.

Us

Sold and executed R.J. Reynolds Tobacco marketing programs for 140 accounts including contacts, identifying white space and merchandizing ▪Distributed and promoted tobacco products for 14 national brands (totaling $3M in yearly sales) ▪ Identified and led brand building promotion (trade shows) activities for chain stores, wholesalers and independent convenience stores ▪ Presented and implemented contracts at 50 chain stores and 90 independent accounts ▪ Negotiated and enforced contractual obligations in 140 accounts to obtain category growth in territory ▪ Identified brand building activities within different accounts: Chain stores, wholesalers, convenience stores, and supermarkets ▪ Managed 3rd party Broker (WIS) to complete plan- o- gram resets ▪ Sold to major wholesalers, deep discount stores, and mass merchandisers throughout the assigned territory ▪ Reported and presented product evaluations to buyers and Senior Executives on a quarterly basis ▪ Promoted product awareness and pricing modules though presentations and face to face marketing ▪ Maintained accurate account information for each account ▪ Effective call planning and routing.