Carlos Rodríguez

Carlos Rodríguez Email and Phone Number

Marketing Manager | Responsable de Marketing @ Threeline Technology, S.L.
Seville, AL, ES
Carlos Rodríguez's Location
Seville, Andalusia, Spain, Spain
Carlos Rodríguez's Contact Details

Carlos Rodríguez work email

Carlos Rodríguez personal email

n/a
About Carlos Rodríguez

Strategic marketing professional with 20 years of experience, specializing in B2B and SaaS. Proven track record in generating MQLs and SQLs, surpassing inquiry targets by over 250% in 2021 and achieving annual targets by September in subsequent years. Expertise in developing and executing comprehensive marketing strategies, leading and mentoring teams, and aligning marketing with sales for optimal results. Fluent in English and Spanish, with a strong background in events management, data analytics, and CRM systems. Highly skilled in driving growth and delivering exceptional outcomes for organizations and teams.- Marketing strategy - Team management - Events management- Marketing and Sales alignment - Organisation and planning - Leads generation - Email marketing campaign - Data analytics and reports - Budget management - CRM (Salesforce/Pardot)

Carlos Rodríguez's Current Company Details
Threeline Technology, S.L.

Threeline Technology, S.L.

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Marketing Manager | Responsable de Marketing
Seville, AL, ES
Website:
threeline.es
Employees:
37
Carlos Rodríguez Work Experience Details
  • Threeline Technology, S.L.
    Marketing Manager | Responsable De Marketing
    Threeline Technology, S.L.
    Seville, Al, Es
  • Threeline Technology, S.L.
    Responsable De Marketing | Marketing Manager
    Threeline Technology, S.L. Oct 2024 - Present
    Almansa, Albacete, Es
    As Marketing Manager at Threeline, I oversee the development and execution of comprehensive marketing strategies, with a focus on maintaining and enhancing relationships with key buying groups and clients. My responsibilities include leading the marketing team, managing the marketing budget, coordinating high-impact events, and ensuring the alignment of all campaigns with business objectives. Additionally, I collaborate closely with sales and product teams to drive growth and market presence, while also steering strategic planning for upcoming initiatives.
  • Booksy Spain
    Western Europe Marketing Team Leader
    Booksy Spain Jan 2024 - Apr 2024
    Booksy is a cloud-based appointment booking software for hairstylists, nail artists, barbers, braiders, estheticians, massage therapists, salons, spas, and more. Our mission is to be the most trusted solution for appointment-based service providers, delivering tools and connecting communities to foster rhythm, organization, and opportunity.Reporting to the Global Marketing Manager, with a team of 8 people under my charge in the UK, France, and Spain. Responsible for executing marketing plans in these regions, supervising the team to achieve objectives, and working closely with them on events, local campaigns, lead magnets, content, performance, and social media.
  • Zinkee
    Marketing Manager
    Zinkee May 2023 - Dec 2023
    Sevilla, Andalucía, Es
    Zinkee is a platform that optimizes and automates business processes by centralizing information, coordinating teams, and analyzing data. This allows companies of any size and industry to increase their productivity, efficiency, and profitability.In charge of executing marketing plans for Spain, from content creation to the activation of these campaigns across all channels, including social media, emails, and paid advertising. Working closely with the sales team and SDRs on nurturing campaigns for the follow-up of leads generated from previous campaigns.
  • Datasite
    Marketing Manager - Iberia & Italy
    Datasite Mar 2020 - Feb 2023
    Minneapolis, Minnesota, Us
    Datasite is a global Saas-Provider for Virtual Data Rooms in the Financial Industry.Responsible for transforming global brand content into local and changing the customer perception from global to the local player via local initiatives (org / paid social, email, events, hospitality, content etc...). This includes defending the market position of the market region and growing market share in Iberia & Italy. Working closely with the global marketing teams in London and America as well as the sales teams in those regions. - Delivered 10k+ leads to Italy, Spain and Portugal since joining organization in March 2020. - Owned field marketing for Italy, Spain and Portugal, building strategy and plan for full funnel regional marketing including digital marketing, media partnerships with the main newspapers (Cinco Días, El Economista or Dealflower), demand generation campaigns, sales prospecting and more than 50 virtual and in-person events, 3rd party tradeshows and conferences. - Leading the successful TTR partnership in Spain, with more than 3,000 inquiries in two years. This activity was replicated in LATAM in 2021 with a great impact in the marketing funnel increasing the inquiry number 24% from 2020. - Responsible for transforming global brand content into local and changing the customer perception from global to the local player via local initiatives (org / paid social, email, events, hospitality, content etc...). - Leading Datasite’s first EMEA merchandising eStore project, completing more than 50 different items and more than 150 deliveries globally.
  • Aptean
    Marketing Specialist
    Aptean Jun 2017 - Mar 2020
    Alpharetta, Georgia, Us
    As a Marketing Specialist, my role was primarily lead generation in EMEA, working closely with all account managers. I was in charge of the marketing campaigns, telemarketing, events and trade shows in those countries and the marketing support for our partners in EMEA and LATAM. During 2020, I was working on the "Aptean Respond Ambassador Program": - Managing the Respond Days events in The Oval in London or the Etihad Stadium in Manchester, with more than 1,000 registrations. - Creator of the “Aptean Factory Proof of Value” campaign with 6 direct wins bringing more than 1M$. - Plan and execute telemarketing campaigns for internal and Aptean's global partners (LATAM, South Africa, Australia, Italy, Poland, Netherlands, and more) with more than 400 high-quality leads in two years. - Played an active role in Aptean's 2018 rebrand.
  • Building Transformation
    Marketing Manager
    Building Transformation Jul 2015 - Jun 2017
    Bedford, England, Gb
    In charge of the marketing plan, strategy, campaigns and channels. Also, events, nurturing campaigns, press relations, ABM activities, email Marketing, social Media, design, photoshop and direct mail campaigns.
  • Iir España
    Senior Marketing & Sales Manager
    Iir España Jun 2012 - Feb 2015
    Madrid, Community Of Madrid, Es
    Senior Marketing Manager in the conference division for Spain, Mexico and Colombia. Carry out tasks such as as direct e-mail marketing, social media management, sponsorship lead building and data analysis. Responsible for the design of PDF brochures, event signage and media partner.Sometimes managing budgets of 100.000€ coming from sponsors and around 10.000€ of budget for marketing actions, events, especially in Mexico. My average results of the events is a GP and 60-65% and I increased by 5% the GP first half of 2013 compared to 2014 and the fee of pd’s in 5€. I reduced by 15% marketing cost.In these two years in iiR I was involved in sponsorship revenue, especially for Spain and sometimes for Mexico. I combine marketing skills to increase sales. In this period the revenue of the Sponsorship Department grew 10%, and in most of the events that I worked, the average grew near 8.000€.
  • Iir España
    Direct Marketing Manager
    Iir España Jul 2007 - Mar 2012
    Madrid, Community Of Madrid, Es
    As marketing manager within the Marketing Department, was responsible for online and print campaign management for events in Angola, Mozambique and Cape Verde, as well as events in Portugal. Managed a team of 2 junior marketers. • Promoted a grand total of over 400 events, seminars, conferences and trade-shows• Constant use of off-line marketing tools (e-mail, direct mail, fax, sms), with full control and knowledge of maximising ROI in each of these platforms, and its further analysis. Managing target for all events, prepared press releases, competitive reports, supplier negotiations and training for new members of the team• Designed PDF and print brochures, as well as e-mail campaigns and designed the general structure for new websites such as iiR Angola, iiR Mozambique or iiR Portugal. Aided in the design and development of event microsites (such as www.globalcomangola.com or www.marketingvendasangola.com )
  • Medtronic
    Marketing - Neurology Division
    Medtronic Nov 2006 - Jul 2007
    Minneapolis, Mn, Us
    Responsibilities included travel organisation, logistical planning for external and internal events and media campaign design for the department.
  • Leaseplan
    Intern, Technical Department
    Leaseplan Oct 2005 - Nov 2006
    Amsterdam, North Holland, Nl
    Company dedicated to the leasing and renting of vehicles, both to companies and to individuals. Reported to the Head of the Technical Department. Responsibilities included: • Calculation, revisión and modification of contracts • Support to the comercial department, specifically in client visits• Business development and new client acquisition

Carlos Rodríguez Skills

Mercadotecnia En Medios Sociales Comunicaciones De Marketing Direct Marketing Email Marketing Social Media Marketing Marketing Directo Event Marketing Event Management Creative Development Photoshop Conferences Event Planning Competitive Analysis Indesign Graphic Design Estrategia De Mercadotecnia Estrategia Empresarial Seminars Sponsorship Sales Email Newsletter Design Redes Sociales Team Management Management Infusionsoft Critical Thinking Creativity Skills Ideas Development Adaptation Time Management Analitical Lead Generation Inbound Lead Generation Online Lead Generation Software Industry Business To Business Corporate Events Marketing Strategy Influencer Marketing Budgeting Marketing Campaigns B2b Marketing B2b Marketing Strategy Demand Generation Lead Management

Carlos Rodríguez Education Details

  • Founderz
    Founderz
    Master In Ai & Innovation 2024
  • Cesma Business School
    Cesma Business School
    Marketing & Communication
  • Cesma Business School
    Cesma Business School
    Marketing And Business Management

Frequently Asked Questions about Carlos Rodríguez

What company does Carlos Rodríguez work for?

Carlos Rodríguez works for Threeline Technology, S.l.

What is Carlos Rodríguez's role at the current company?

Carlos Rodríguez's current role is Marketing Manager | Responsable de Marketing.

What is Carlos Rodríguez's email address?

Carlos Rodríguez's email address is co****@****ahoo.es

What schools did Carlos Rodríguez attend?

Carlos Rodríguez attended Founderz, Cesma Business School, Cesma Business School.

What skills is Carlos Rodríguez known for?

Carlos Rodríguez has skills like Mercadotecnia En Medios Sociales, Comunicaciones De Marketing, Direct Marketing, Email Marketing, Social Media Marketing, Marketing Directo, Event Marketing, Event Management, Creative Development, Photoshop, Conferences, Event Planning.

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