Carlos Rodríguez Email & Phone Number

Seville, Al, Es

Almansa, Albacete, Es

As Marketing Manager at Threeline, I oversee the development and execution of comprehensive marketing strategies, with a focus on maintaining and enhancing relationships with key buying groups and clients. My responsibilities include leading the marketing team, managing the marketing budget, coordinating high-impact events, and ensuring the alignment of all campaigns with business objectives. Additionally, I collaborate closely with sales and product teams to drive growth and market presence, while also steering strategic planning for upcoming initiatives.

Booksy is a cloud-based appointment booking software for hairstylists, nail artists, barbers, braiders, estheticians, massage therapists, salons, spas, and more. Our mission is to be the most trusted solution for appointment-based service providers, delivering tools and connecting communities to foster rhythm, organization, and opportunity.Reporting to the Global Marketing Manager, with a team of 8 people under my charge in the UK, France, and Spain. Responsible for executing marketing plans in these regions, supervising the team to achieve objectives, and working closely with them on events, local campaigns, lead magnets, content, performance, and social media.

Sevilla, Andalucía, Es

Zinkee is a platform that optimizes and automates business processes by centralizing information, coordinating teams, and analyzing data. This allows companies of any size and industry to increase their productivity, efficiency, and profitability.In charge of executing marketing plans for Spain, from content creation to the activation of these campaigns across all channels, including social media, emails, and paid advertising. Working closely with the sales team and SDRs on nurturing campaigns for the follow-up of leads generated from previous campaigns.

Minneapolis, Minnesota, Us

Datasite is a global Saas-Provider for Virtual Data Rooms in the Financial Industry.Responsible for transforming global brand content into local and changing the customer perception from global to the local player via local initiatives (org / paid social, email, events, hospitality, content etc...). This includes defending the market position of the market region and growing market share in Iberia & Italy. Working closely with the global marketing teams in London and America as well as the sales teams in those regions. - Delivered 10k+ leads to Italy, Spain and Portugal since joining organization in March 2020. - Owned field marketing for Italy, Spain and Portugal, building strategy and plan for full funnel regional marketing including digital marketing, media partnerships with the main newspapers (Cinco Días, El Economista or Dealflower), demand generation campaigns, sales prospecting and more than 50 virtual and in-person events, 3rd party tradeshows and conferences. - Leading the successful TTR partnership in Spain, with more than 3,000 inquiries in two years. This activity was replicated in LATAM in 2021 with a great impact in the marketing funnel increasing the inquiry number 24% from 2020. - Responsible for transforming global brand content into local and changing the customer perception from global to the local player via local initiatives (org / paid social, email, events, hospitality, content etc...). - Leading Datasite’s first EMEA merchandising eStore project, completing more than 50 different items and more than 150 deliveries globally.

Alpharetta, Georgia, Us

As a Marketing Specialist, my role was primarily lead generation in EMEA, working closely with all account managers. I was in charge of the marketing campaigns, telemarketing, events and trade shows in those countries and the marketing support for our partners in EMEA and LATAM. During 2020, I was working on the "Aptean Respond Ambassador Program": - Managing the Respond Days events in The Oval in London or the Etihad Stadium in Manchester, with more than 1,000 registrations. - Creator of the “Aptean Factory Proof of Value” campaign with 6 direct wins bringing more than 1M$. - Plan and execute telemarketing campaigns for internal and Aptean's global partners (LATAM, South Africa, Australia, Italy, Poland, Netherlands, and more) with more than 400 high-quality leads in two years. - Played an active role in Aptean's 2018 rebrand.

Bedford, England, Gb

In charge of the marketing plan, strategy, campaigns and channels. Also, events, nurturing campaigns, press relations, ABM activities, email Marketing, social Media, design, photoshop and direct mail campaigns.

Madrid, Community Of Madrid, Es

Senior Marketing Manager in the conference division for Spain, Mexico and Colombia. Carry out tasks such as as direct e-mail marketing, social media management, sponsorship lead building and data analysis. Responsible for the design of PDF brochures, event signage and media partner.Sometimes managing budgets of 100.000€ coming from sponsors and around 10.000€ of budget for marketing actions, events, especially in Mexico. My average results of the events is a GP and 60-65% and I increased by 5% the GP first half of 2013 compared to 2014 and the fee of pd’s in 5€. I reduced by 15% marketing cost.In these two years in iiR I was involved in sponsorship revenue, especially for Spain and sometimes for Mexico. I combine marketing skills to increase sales. In this period the revenue of the Sponsorship Department grew 10%, and in most of the events that I worked, the average grew near 8.000€.

Madrid, Community Of Madrid, Es

As marketing manager within the Marketing Department, was responsible for online and print campaign management for events in Angola, Mozambique and Cape Verde, as well as events in Portugal. Managed a team of 2 junior marketers. • Promoted a grand total of over 400 events, seminars, conferences and trade-shows• Constant use of off-line marketing tools (e-mail, direct mail, fax, sms), with full control and knowledge of maximising ROI in each of these platforms, and its further analysis. Managing target for all events, prepared press releases, competitive reports, supplier negotiations and training for new members of the team• Designed PDF and print brochures, as well as e-mail campaigns and designed the general structure for new websites such as iiR Angola, iiR Mozambique or iiR Portugal. Aided in the design and development of event microsites (such as www.globalcomangola.com or www.marketingvendasangola.com )

Minneapolis, Mn, Us

Responsibilities included travel organisation, logistical planning for external and internal events and media campaign design for the department.

Amsterdam, North Holland, Nl

Company dedicated to the leasing and renting of vehicles, both to companies and to individuals. Reported to the Head of the Technical Department. Responsibilities included: • Calculation, revisión and modification of contracts • Support to the comercial department, specifically in client visits• Business development and new client acquisition

Master'S Degree, Master In Ai & Innovation 2024

Postgraduate Degree, Marketing & Communication

Associate'S Degree, Marketing And Business Management