Cynthia Rodriguez Email & Phone Number

Clearwater, Fl, Us

Aliso Viejo, California

• Manage the entire packaging and display process from technical drawings, pre-production samples, pricing, artwork and final product distribution• Liaison for creative team maximizing communication and ensuring project completion • Assist with customer presentations and lead daily internal meetings • Create, update and distribute customer program files with detailed product and project information • Oversee account management tasks including orders, POs and inventory

• Develop and manage timelines associated with production, fixture and graphic development• Liaise with sales and customer service to forecast all fixture needs• Develop training materials and instruction sheets for store personnel related to fixture updates and on-going maintenance• Analyze POS and build planograms for domestic mass brands (Wet n Wild, Physicians Formula, Black Radiance, Lip Smackers)

Newport Beach, Ca

• Manage and oversee all domestic retailer accounts including timelines, assortments, planograms • Lead each seasonal merchandising update by working closely with account directors, creative team and vendor partners• Review prototypes and technical drawings to confirm quality, product fit, assortment and graphic layout are accurate • Proof and approve all graphics, copy, pricing, instruction sheets and screening for accuracy and consistency throughout all retailers as well as coordinate translation copy with global markets• Work with executives on planning, forecasting and annual budget as well as submit all purchase order requisitions• Create 2D renderings of all gondola assortments using web based Displayer program• Prepare and maintain project status report and oversee weekly merchandising meetings with multiple departments

Irvine, Ca

• Directed all visual merchandising projects from concept development to final in-store rollouts• Managed multiple fixture vendors to design and execute on budget and on time each season • Created all seasonal assortments by working with executives and sales team• Executed global visual merchandising guidelines for seasonal updates, new store openings and remodels• Managed a multi-million dollar merchandise budget, invoicing and purchase order requirements • Successfully reduced print cost by $15k annually through negotiations with a new print vendor• Decreased annual merchandising spending by 14% through accurate planogram planning

• Project managed seasonal merchandising updates for all retailers • Executed and managed merchandising requests, planograms, seasonal updates, assortments to meet production deadlines• Oversaw graphic development process of all elements from concept to fulfillment of in-store displays • Managed merchandising budget including invoicing and POs

• Full knowledge of brand and products providing customers with personalized recommendations and advice• Provide exceptional customer service skills with a strong ability to up sell• Recruit, hire and train customer service representatives on product knowledge, company policies, back end ordering system, answering inquires via phone, email and live chats• Provide customer feedback for the organization regarding products, in store experience and on line retailers experience• Process online returns and exchanges and coordinate order fulfillment with warehouse staff

• Oversee all logistics, merchandising, booth install, and staffing for 12+ trade shows annually• Collaborate on branding and layout for all national trade shows and conferences• Conduct comparative analysis of competing products & services for the sales team• Oversee client/lead databases and manage report creation for sales activity, pipeline and forecasting• Implemented, customized and trained the SalesForce.com web application for entire Sales and Account Management teams• Collaborate, develop and updated content for corporate website and sales presentations• Assist in developing and maintain all marketing collateral, set up newswire distributions, coordinate print production• Maintain Twitter and YouTube social media accounts

• Contributed to retail sales of fragrances, cosmetics, skin and hair care to achieve flagship store status• Conduct customer consultations• Accountable for brand and product knowledge, features and benefits

Bachelor Of Arts Degree

Aa

Cosmetology