Peter Croft Email and Phone Number
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Peter Croft is known for creating and delivering commercial growth through thought leadership, market development, business strategy, strategic account partnership development and digital innovation.An experienced senior leader in the fitness, wellness and healthcare industry, Peter's role as Chief Strategy Officer at Perfect Gym requires the development & implementation of global growth strategies, the execution of the company's long-term vision and encompasses market, customer, partner, investor and product strategy development, ensuring that Perfect Gym is synonymous with the customer's first choice.
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Vp Global Strategic Account ManagementSport Alliance GmbhPortsmouth, Gb
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Vp Alliances & PartnershipsSport Alliance Gmbh Jul 2024 - PresentHamburg, Hamburg, DeThe Alliances and Partnerships VP role and strategy are critical components in the strategic growth internationally of Sport Alliance. The role is tasked with establishing and nurturing strategic alliances and partnerships across all platforms, in particular those which align with the company vision, and stimulate innovation in global client solutions particularly focused on the development of an industry wide ecosystem of partnerships supporting operators as they successfully digitally transform and grow their consumer presence through technology. -
Chairman T20 Fittech Advisory GroupEuropeactive Mar 2023 - PresentBrussels, Brussels Region, BeThe T20 advisory group of European fittech companies and startups. The ambition is to build a highly valued, effective and innovative professional network for smaller and medium-sized fittech companies and startups in the fitness and physical activity sector. -
Non Executive DirectorOrbit4 Nov 2017 - PresentLondon, GbOrbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment.The platforms have created the perfect ecosystem that manages and facilitates the commercial fitness product cycle. All platforms are free to join, always driving drives best value for gym operators, fitness equipment manufacturers, service providers and used fitness equipment traders. -
Chief Strategy OfficerPerfect Gym Solutions S.A. Jun 2018 - Jun 2024Warszawa, PlChief Strategy Officer at Perfect Gym requires the development & implementation of global growth strategies, the execution of the company's long-term vision and encompasses market, customer, partner, investor and product strategy development, ensuring that Perfect Gym is synonymous with the customer's first choice. -
Non Executive DirectorThriveologie™ Jan 2022 - Oct 2023London, Gbthriveologie™ is a health and wellbeing company that delivers a comprehensive health and wellbeing solution to the real estate, corporate and leisure sectors. The digital platform provides expertly curated content and services with a clear aim to enhance mental, emotional and physical health and wellbeing. -
Chair Digital Transformation Steering CommitteeEuropeactive Mar 2020 - Mar 2021Brussels, Brussels Region, Be
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The Digital Transformation CoachIdg∞ Growth Solutions Sep 2017 - Jun 2018Peter is focused on market insight, disruption and growth. He is known for consultancy and speaking and specializes in four key services: -• Digital Transformation Coaching• Growth Strategy Development• New Market Development• Non-Executive Director engagementsRecent engagements include NED positions for WeBuyGymEquipment and The Actives as well as advisory positions at Fitconnect and ShapeLog
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Director - Global Account Business (Emea & Apac)Life Fitness 2016 - 2017Rosemont, Illinois, UsResponsible for the International Global Account Business for Life Fitness ($70M) this role requires the management and execution of the annual business plan for Health Club Chain & Hospitality markets and the development of the long-term strategy for the GAM business in line with the Life Fitness Global strategies. -
Director - Multi Regional Accounts (International)Life Fitness Jul 2013 - 2016Rosemont, Illinois, UsResponsible for the International Multi Regional Account business for Life Fitness this role requires the management and execution of the annual MRA business plan the development of the long-term strategy for the MRA business in line with the Life Fitness Global strategies and involves management and collaboration with the international teams in developing, implementing and monitoring MRA strategies, policies and procedures.
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Director - Inmovement (International)Inmovement 2015 - 2016Fort Collins, Co, UsResponsible for the International InMovement business for Life Fitness this role requires the management and execution of the annual InMovement business plan the development of the strategy for the InMovement business in line with the Brunswick Global strategies and involves management and collaboration with the international teams in developing, implementing and monitoring InMovement strategies, policies and procedures. The role also requires the management of the International InMovement business launching in the corporate well-being market in 2015. -
Managing Director InternationalFitlinxx Jan 2011 - Jun 2013Shelton, Ct, UsResponsible for the International Health, Fitness & Wellness Business -
Vice President Worldwide SalesFitlinxx Jan 2008 - Dec 2010Shelton, Ct, UsDuring & Post Merger with Fitsense Technologies Inc, responsible for worldwide sales in both the Health & Fitness sector and the Health & Wellness sector. Based in Connecticut, USA.
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Vice President North American SalesFitlinxx Jan 2005 - Oct 2007Shelton, Ct, UsResponsible for North American Health & Fitness sector sales, based in Connecticut, USA.
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Sales Director EuropeFitlinxx Sep 2003 - Dec 2005Shelton, Ct, UsResponsible for European Health & Fitness sector sales
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Commercial Business Development ManagerLife Fitness Jan 2001 - Sep 2003Rosemont, Illinois, UsResponsible for developing high level, national and international account business and high profile vertical business opportunities within Life Fitness UK
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Key Account ManagerLife Fitness Jan 1998 - Dec 2000Rosemont, Illinois, UsResponsible for developing high level, national account business
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Operations & Group Fitness Manager - RcbrhcDavid Lloyd Leisure 1994 - 1998Hatfield, Hertfordshire, GbDuring the First Leisure PLC & Esporta years and prior to the ownership by Virgin Active & then David Lloyd Leisure head of Operations at the Royal County of Berkshire, Racquets & Health Club, responsible for eight departments also responsible for group fitness product delivery and roll out across the growing Esporta estate -
Fitness Manager -The Arena ClubNuffield Health 1991 - 1994Epsom, Surrey, GbFitness Manager & Duty Manager
Peter Croft Skills
Peter Croft Education Details
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Nottingham Trent UniversityBsc Sports Science & Business -
St Laurence School, Bradford On AvonPhysics & Chemistry A Level
Frequently Asked Questions about Peter Croft
What company does Peter Croft work for?
Peter Croft works for Sport Alliance Gmbh
What is Peter Croft's role at the current company?
Peter Croft's current role is VP Global Strategic Account Management.
What is Peter Croft's email address?
Peter Croft's email address is pc****@****nxx.com
What is Peter Croft's direct phone number?
Peter Croft's direct phone number is +120370*****
What schools did Peter Croft attend?
Peter Croft attended Nottingham Trent University, St Laurence School, Bradford On Avon.
What skills is Peter Croft known for?
Peter Croft has skills like New Business Development, Strategy, Management, Sales Management, Coaching, Fitness, Sales, Business Strategy, Entrepreneurship, Marketing Strategy, Team Building, Account Management.
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