Peter Croft
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Peter Croft Email & Phone Number

VP Global Strategic Account Management at Sport Alliance GmbH
Location: Portsmouth, England, United Kingdom 19 work roles 2 schools
1 work email found @perfectgym.com 5 phones found area 203 and 847 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 5 phones

Work email p****@perfectgym.com
Direct phone (203) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
VP Global Strategic Account Management
Location
Portsmouth, England, United Kingdom

Who is Peter Croft? Overview

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Quick answer

Peter Croft is listed as VP Global Strategic Account Management at Sport Alliance GmbH, based in Portsmouth, England, United Kingdom. AeroLeads shows a work email signal at perfectgym.com, phone signal with area code 203, 847, and a matched LinkedIn profile for Peter Croft.

Peter Croft previously worked as VP Alliances & Partnerships at Sport Alliance Gmbh and Chairman T20 Fittech Advisory Group at Europeactive. Peter Croft holds Bsc Sports Science & Business from Nottingham Trent University.

Company email context

Email format at Sport Alliance GmbH

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{first_initial}{last}@perfectgym.com
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AeroLeads found 1 current-domain work email signal for Peter Croft. Compare company email patterns before reaching out.

Profile bio

About Peter Croft

Peter Croft is known for creating and delivering commercial growth through thought leadership, market development, business strategy, strategic account partnership development and digital innovation.An experienced senior leader in the fitness, wellness and healthcare industry, Peter's role as Chief Strategy Officer at Perfect Gym requires the development & implementation of global growth strategies, the execution of the company's long-term vision and encompasses market, customer, partner, investor and product strategy development, ensuring that Perfect Gym is synonymous with the customer's first choice.

Listed skills include New Business Development, Strategy, Management, Sales Management, and 20 others.

Current workplace

Peter Croft's current company

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Sport Alliance GmbH
Sport Alliance Gmbh
VP Global Strategic Account Management
Portsmouth, GB
AeroLeads page
19 roles · 35 years

Peter Croft work experience

A career timeline built from the work history available for this profile.

Vp Alliances & Partnerships

Current

Hamburg, Hamburg, DE

The Alliances and Partnerships VP role and strategy are critical components in the strategic growth internationally of Sport Alliance. The role is tasked with establishing and nurturing strategic alliances and partnerships across all platforms, in particular those which align with the company vision, and stimulate innovation in global client solutions.

Jul 2024 - Present

Chairman T20 Fittech Advisory Group

Current

Brussels, Brussels Region, BE

The T20 advisory group of European fittech companies and startups. The ambition is to build a highly valued, effective and innovative professional network for smaller and medium-sized fittech companies and startups in the fitness and physical activity sector.

Mar 2023 - Present

Non Executive Director

Current

London, GB

Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment.The platforms have created the perfect ecosystem that manages and facilitates the commercial fitness product cycle. All platforms are free to join, always driving drives best value for gym operators, fitness equipment manufacturers, service.

Nov 2017 - Present

Chief Strategy Officer

Warszawa, PL

Chief Strategy Officer at Perfect Gym requires the development & implementation of global growth strategies, the execution of the company's long-term vision and encompasses market, customer, partner, investor and product strategy development, ensuring that Perfect Gym is synonymous with the customer's first choice.

Jun 2018 - Jun 2024

Non Executive Director

London, GB

thriveologie™ is a health and wellbeing company that delivers a comprehensive health and wellbeing solution to the real estate, corporate and leisure sectors. The digital platform provides expertly curated content and services with a clear aim to enhance mental, emotional and physical health and wellbeing.

Jan 2022 - Oct 2023

Chair Digital Transformation Steering Committee

Brussels, Brussels Region, BE

Mar 2020 - Mar 2021

The Digital Transformation Coach

Idg∞ Growth Solutions
  • Peter is focused on market insight, disruption and growth. He is known for consultancy and speaking and specializes in four key services: -
  • Digital Transformation Coaching
  • Growth Strategy Development
  • New Market Development
  • Non-Executive Director engagementsRecent engagements include NED positions for WeBuyGymEquipment and The Actives as well as advisory positions at Fitconnect and ShapeLog
Sep 2017 - Jun 2018

Director - Global Account Business (Emea & Apac)

Rosemont, Illinois, US

Responsible for the International Global Account Business for Life Fitness ($70M) this role requires the management and execution of the annual business plan for Health Club Chain & Hospitality markets and the development of the long-term strategy for the GAM business in line with the Life Fitness Global strategies.

2016 - 2017 ~1 yr

Director - Multi Regional Accounts (International)

Rosemont, Illinois, US

Responsible for the International Multi Regional Account business for Life Fitness this role requires the management and execution of the annual MRA business plan the development of the long-term strategy for the MRA business in line with the Life Fitness Global strategies and involves management and collaboration with the international teams in.

Jul 2013 - 2016

Director - Inmovement (International)

Fort Collins, CO, US

Responsible for the International InMovement business for Life Fitness this role requires the management and execution of the annual InMovement business plan the development of the strategy for the InMovement business in line with the Brunswick Global strategies and involves management and collaboration with the international teams in developing.

2015 - 2016 ~1 yr

Managing Director International

Shelton, CT, US

Responsible for the International Health, Fitness & Wellness Business

Jan 2011 - Jun 2013

Vice President Worldwide Sales

Shelton, CT, US

During & Post Merger with Fitsense Technologies Inc, responsible for worldwide sales in both the Health & Fitness sector and the Health & Wellness sector. Based in Connecticut, USA.

Jan 2008 - Dec 2010

Vice President North American Sales

Shelton, CT, US

Responsible for North American Health & Fitness sector sales, based in Connecticut, USA.

Jan 2005 - Oct 2007

Sales Director Europe

Shelton, CT, US

Responsible for European Health & Fitness sector sales

Sep 2003 - Dec 2005

Commercial Business Development Manager

Rosemont, Illinois, US

Responsible for developing high level, national and international account business and high profile vertical business opportunities within Life Fitness UK

Jan 2001 - Sep 2003

Key Account Manager

Rosemont, Illinois, US

Responsible for developing high level, national account business

Jan 1998 - Dec 2000

Operations & Group Fitness Manager - Rcbrhc

Hatfield, Hertfordshire, GB

During the First Leisure PLC & Esporta years and prior to the ownership by Virgin Active & then David Lloyd Leisure head of Operations at the Royal County of Berkshire, Racquets & Health Club, responsible for eight departments also responsible for group fitness product delivery and roll out across the growing Esporta estate

1994 - 1998 ~4 yrs

Fitness Manager -The Arena Club

Epsom, Surrey, GB

Fitness Manager & Duty Manager

1991 - 1994 ~3 yrs
2 education records

Peter Croft education

Bsc Sports Science & Business

Nottingham Trent University

Maths, Physics & Chemistry A Level

St Laurence School, Bradford On Avon
FAQ

Frequently asked questions about Peter Croft

Quick answers generated from the profile data available on this page.

What company does Peter Croft work for?

Peter Croft works for Sport Alliance GmbH.

What is Peter Croft's role at Sport Alliance GmbH?

Peter Croft is listed as VP Global Strategic Account Management at Sport Alliance GmbH.

What is Peter Croft's email address?

AeroLeads has found 1 work email signal at @perfectgym.com for Peter Croft at Sport Alliance GmbH.

What is Peter Croft's phone number?

AeroLeads has found 5 phone signal(s) with area code 203, 847 for Peter Croft at Sport Alliance GmbH.

Where is Peter Croft based?

Peter Croft is based in Portsmouth, England, United Kingdom while working with Sport Alliance GmbH.

What companies has Peter Croft worked for?

Peter Croft has worked for Sport Alliance Gmbh, Europeactive, Orbit4, Perfect Gym Solutions S.A., and Thriveologie™.

How can I contact Peter Croft?

You can use AeroLeads to view verified contact signals for Peter Croft at Sport Alliance GmbH, including work email, phone, and LinkedIn data when available.

What schools did Peter Croft attend?

Peter Croft holds Bsc Sports Science & Business from Nottingham Trent University.

What skills is Peter Croft known for?

Peter Croft is listed with skills including New Business Development, Strategy, Management, Sales Management, Coaching, Fitness, Sales, and Business Strategy.

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