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User Experience Design and Research Executive with 20+ years experience running design and research organizations at top tech companies serving customers through web, mobile, Cloud and SaaS.Formal education in Computer Science (Bachelor's), Human-Computer Interaction, Cognitive Science, Education and User Interface Design (PhD). Managed teams ranging from 5 to 75 and outside services budgets up to $700,000 per year. Specialized in attracting and retaining diverse and balanced UX and Product talent and developing them to reach their full potential. Authored a popular framework for understanding user research methods for the Nielsen Norman Group (https://www.nngroup.com/articles/which-ux-research-methods/) and created a method for scoring ease-of-use for any product or service (https://www.nngroup.com/articles/pure-method/). Have been an Invited Industry Instructor for the Nielsen Norman Group continually since 2004.Specialties: Strategy, Design Thinking, User Experience Design, User Research, Strategic Design, User Experience Organizations and Leadership, Executive Decision Making, Product Innovation, New Markets, Market Research, Lean UX, adopting Agile, Lean and UX methodologies.
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Vp, Experience DesignTdCarmel-By-The-Sea, Ca, Us -
Vp, Experience DesignTd May 2022 - PresentToronto, Ontario, CaI have the privilege and honor to head up an amazing team of talented and passionate designers, researchers, strategists, writers and design leaders at TD Bank. -
Founding MemberDesign Executive Council Aug 2024 - PresentSan Francisco, California, UsDesign Executive Council is the premier membership network of the world’s foremost design executives. Our members are the Heads of Design, VPs, SVPs, Chief Design Officers, and Board Members of the world’s most significant public companies and ventures. Through DXC, we drive each other to new heights, develop competitive advantages, and elevate strategic design leadership to the highest levels. -
Invited Industry InstructorNielsen Norman Group Nov 2004 - PresentSilicon Valley, California, Us -
Principal And Founder Of Xd StrategyXd Strategy Apr 2008 - PresentAs a consultancy, the current focus is on helping companies launch successful new products and services, or diagnosing removing the barriers that prevent them from delivering the user experience their customers most need and deserve. Prior to 2018, this consultancy was only active while I took time off between corporate roles, notably April, 2008 to Aug, 2008 and Oct 2010 to Jan 2011. Most of my work consists of User Experience strategy work, such as persona development, customer segmentation and user research, vision statement and concept development and testing, ethnographic field studies, and customer framework development. Since 2004, I also have occasionally taught courses on user research methods and UX strategy, primarily through the Nielsen Norman Group. Clients include: Oscillo Biosciences, Atlassian, Iterable, Apple, Invisalign, Web Enertia, 5PackCreative, SurveyMonkey, McAfee, Box.com, Amgen, UserZoom, Company.com, eHealthInsurance.com, Learning As Leadership, Wolters Kluwer, ZENxd, nextag; Allison & Genna, Center’D; FriendsTips, KallOut, and Altura Ventures.
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Senior Director Of DesignMcafee Oct 2020 - Apr 2022San Jose, California, Us -
Interim Vp Of Product DesignSurveymonkey Aug 2019 - Dec 2019San Mateo, California, UsWhile the current VP of Product Design (Erica Tjader) was out on maternity leave, I was covering for her on an interim basis. -
Lecturer, School Of Computing And DesignCalifornia State University, Monterey Bay Jan 2019 - Jun 2019Seaside, Ca, UsCo-teaching the Senior Computer Science Capstone course for the Spring 2019 semester. -
Vp Of Design, Research And Enterprise ServicesCapital One Dec 2015 - Feb 2018Mclean, Va, UsAs VP of Design, Research and Enterprise Services in Capital One's Digital division, I headed up all user research efforts company wide. In addition, I led the design teams focused on identity, security, API Development, and our mobile Wallet/Commerce design team. I was proud to be a part of an amazing list of talented innovators and game changers in design, content and research. -
Chief Design OfficerIntel Corporation Jul 2015 - Jan 2016Santa Clara, California, Us(Continuation of position under McAfee, acquired by Intel and eventually rebranded as Intel Security)I was responsible for user-centered design and research efforts across all consumer and mobile projects on all platforms (Web, Windows, Mac OS, iOS, Android, and IoT) from ideation through delivery and beyond. As a part of Intel, my team was responsible for enlarging that important intersection among secure computing, great user experiences, and rapid advances in technology, as predicted by Moore's law over the past 50 years. With the explosion of new industries such as the Internet of Things (IoT), understanding and accounting for the human side of the equation is more important than ever. My team sought to deliver great user experiences in a world that offered seemingly unlimited new ways to connect, compute and achieve, while simultaneously providing usable security, personalized levels of privacy, and seamless management and protection of identity. -
Chief Design Officer & VpIntel Corporation Feb 2011 - Jun 2015Santa Clara, California, UsChief Design Officer and VP at Intel Security (aka McAfee) for the Consumer Division. Responsible for user-centered design efforts across all projects from ideation through delivery and beyond. Determine processes for best gathering user requirements, own user needs definitions, establish UX success metrics, and make strategy/experience recommendations for getting users to more effectively move through the product lifecycle. -
Sr. Director Of User Experience DesignMove.Com, Inc. Aug 2008 - Oct 2010Santa Clara, Ca, UsI headed up the User Experience Design function at Move, Inc., which owns several properties, including move.com and REALTOR.com, the number one consumer website in the real estate space. Move, Inc., the leader in online real estate, is the essential resource for consumers seeking the information and connections they need before, during and after a move. The talented team of Designers, Researchers, UI Coders, and Content professionals that I led was responsible for a complete re-architecture and redesign of the REALTOR.com website and the design of the number one iPhone app in the real estate category. -
Director Of Customer Intelligence - ProductEbay, Inc. Jul 2007 - Apr 2008San Jose, Ca, UsThis position oversees three key areas: User Experience Research, Product Health and New Opportunities. * User Experience Research includes all Design Research informing User Experience Design and Product Teams, using ethnography, participatory design, survey research, persona development, and usability studies.* Product Health is a comprehensive program designed to drive strategic product direction and resource allocation. It uses surveys, true-intent studies, advanced in-page analytics, site logs/web analytics, and qualitative insights. Outputs are both for specific product teams, as well executives (synthesis and dashboard readout).* New Opportunities is a blend of Market Research and User Experience Research focusing new market segments and product opportunities. These are often far-reaching, off-the-roadmap type of explorations that combine the best of market analysis, early concept design and testing, ethnographic field insights, and business assessment. -
Director Of User Experience ResearchEbay, Inc. Aug 2004 - Jun 2007San Jose, Ca, UsOversee all research affecting the product site experience on eBay Marketplaces. -
Director Of User Experience ResearchYahoo! Inc. Feb 1999 - Jul 2004Sunnyvale, Ca, UsBegan as Individual Contributor (Usability Engineer) and transitioned into management and eventual leadership of the user research team at Yahoo! During my time at Yahoo!, we grew significantly, both in team size, as well as the ranges of research methods we employed and shared with industry colleagues. I also co-founded the Yahoo! Research Council, an internal body whose goal was to advise the company on how to best utilize insights from user research, market research, and data analytics. -
Ethnographic Field ResearcherNetwork Computer Inc. (Now Liberate) Jun 1998 - Dec 1998Ethnographic field research contractor for Network Computer, Inc. (now Liberate), a manufacturer of server software and (formerly) TV-based Internet appliances. Conducted a large-scale field study of 40 households who incorporated the use of this WebTV-like appliance into their homes for a period of time. I evaluated the user experience and focused on how they learned to use these as a family unit (which formed the basis for my dissertation data at Stanford).
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Principal And Co-FounderViva International Jun 1996 - Jun 1998A small consultancy focused on international training, marketing, and technology based in Carmel, CA.
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Research Assistant And Teaching AssistantStanford University Sep 1992 - Jun 1996Stanford, Ca, UsAs part of my PhD program at Stanford, I served as a Research Assistant for professors James G. Greeno, Ray McDermott, Shelley Goldman, and Ed Haertel, focusing on ethnographic research in educational settings and educational testing and assessment. I also served as Teaching Assistant for professors Terry Winograd and David Kelley for 2 years, on interdisciplinary graduate courses in Human-Computer Interaction and Design, a pre-cursor to the d.school's current core curriculum. -
Independent ConsultantMay 1991 - Sep 1992Training, Troubleshooting, and Development on UNIX and XENIX systems.
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Technical Support Engineer, IiThe Santa Cruz Operation 1988 - 1990UsProvided phone and in-person support for a range of customers using the UNIX and XENIX operating systems and development systems.
Christian Rohrer Skills
Christian Rohrer Education Details
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Stanford UniversityCognitive Science -
University Of California, Santa CruzComputer And Information Sciences -
Bullard High School
Frequently Asked Questions about Christian Rohrer
What company does Christian Rohrer work for?
Christian Rohrer works for Td
What is Christian Rohrer's role at the current company?
Christian Rohrer's current role is VP, Experience Design.
What is Christian Rohrer's email address?
Christian Rohrer's email address is christian.rohrer@td.com
What is Christian Rohrer's direct phone number?
Christian Rohrer's direct phone number is +183186*****
What schools did Christian Rohrer attend?
Christian Rohrer attended Stanford University, University Of California, Santa Cruz, Bullard High School.
What are some of Christian Rohrer's interests?
Christian Rohrer has interest in Kayaking, Yoga Authors, Barbara Kingsolver, Eckhart Tolle, Jk Rowling, Cycling, Basketball, Triathlons, Hiking, Sports.
What skills is Christian Rohrer known for?
Christian Rohrer has skills like User Experience, User Experience Design, User Centered Design, User Research, User Interface Design, Usability Testing, User Interface, Usability, Strategy, Market Research, Mobile Devices, Human Computer Interaction.
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