Christian Rohrer

Christian Rohrer Email and Phone Number

VP, Experience Design @ TD
Carmel-by-the-Sea, CA, US
Christian Rohrer's Location
Carmel, California, United States, United States
About Christian Rohrer

User Experience Design and Research Executive with 20+ years experience running design and research organizations at top tech companies serving customers through web, mobile, Cloud and SaaS.Formal education in Computer Science (Bachelor's), Human-Computer Interaction, Cognitive Science, Education and User Interface Design (PhD). Managed teams ranging from 5 to 75 and outside services budgets up to $700,000 per year. Specialized in attracting and retaining diverse and balanced UX and Product talent and developing them to reach their full potential. Authored a popular framework for understanding user research methods for the Nielsen Norman Group (https://www.nngroup.com/articles/which-ux-research-methods/) and created a method for scoring ease-of-use for any product or service (https://www.nngroup.com/articles/pure-method/). Have been an Invited Industry Instructor for the Nielsen Norman Group continually since 2004.Specialties: Strategy, Design Thinking, User Experience Design, User Research, Strategic Design, User Experience Organizations and Leadership, Executive Decision Making, Product Innovation, New Markets, Market Research, Lean UX, adopting Agile, Lean and UX methodologies.

Christian Rohrer's Current Company Details
TD
VP, Experience Design
Carmel-by-the-Sea, CA, US
Christian Rohrer Work Experience Details
  • Td
    Vp, Experience Design
    Td
    Carmel-By-The-Sea, Ca, Us
  • Td
    Vp, Experience Design
    Td May 2022 - Present
    Toronto, Ontario, Ca
    I have the privilege and honor to head up an amazing team of talented and passionate designers, researchers, strategists, writers and design leaders at TD Bank.
  • Design Executive Council
    Founding Member
    Design Executive Council Aug 2024 - Present
    San Francisco, California, Us
    Design Executive Council is the premier membership network of the world’s foremost design executives. Our members are the Heads of Design, VPs, SVPs, Chief Design Officers, and Board Members of the world’s most significant public companies and ventures. Through DXC, we drive each other to new heights, develop competitive advantages, and elevate strategic design leadership to the highest levels.
  • Nielsen Norman Group
    Invited Industry Instructor
    Nielsen Norman Group Nov 2004 - Present
    Silicon Valley, California, Us
  • Xd Strategy
    Principal And Founder Of Xd Strategy
    Xd Strategy Apr 2008 - Present
    As a consultancy, the current focus is on helping companies launch successful new products and services, or diagnosing removing the barriers that prevent them from delivering the user experience their customers most need and deserve. Prior to 2018, this consultancy was only active while I took time off between corporate roles, notably April, 2008 to Aug, 2008 and Oct 2010 to Jan 2011. Most of my work consists of User Experience strategy work, such as persona development, customer segmentation and user research, vision statement and concept development and testing, ethnographic field studies, and customer framework development. Since 2004, I also have occasionally taught courses on user research methods and UX strategy, primarily through the Nielsen Norman Group. Clients include: Oscillo Biosciences, Atlassian, Iterable, Apple, Invisalign, Web Enertia, 5PackCreative, SurveyMonkey, McAfee, Box.com, Amgen, UserZoom, Company.com, eHealthInsurance.com, Learning As Leadership, Wolters Kluwer, ZENxd, nextag; Allison & Genna, Center’D; FriendsTips, KallOut, and Altura Ventures.
  • Mcafee
    Senior Director Of Design
    Mcafee Oct 2020 - Apr 2022
    San Jose, California, Us
  • Surveymonkey
    Interim Vp Of Product Design
    Surveymonkey Aug 2019 - Dec 2019
    San Mateo, California, Us
    While the current VP of Product Design (Erica Tjader) was out on maternity leave, I was covering for her on an interim basis.
  • California State University, Monterey Bay
    Lecturer, School Of Computing And Design
    California State University, Monterey Bay Jan 2019 - Jun 2019
    Seaside, Ca, Us
    Co-teaching the Senior Computer Science Capstone course for the Spring 2019 semester.
  • Capital One
    Vp Of Design, Research And Enterprise Services
    Capital One Dec 2015 - Feb 2018
    Mclean, Va, Us
    As VP of Design, Research and Enterprise Services in Capital One's Digital division, I headed up all user research efforts company wide. In addition, I led the design teams focused on identity, security, API Development, and our mobile Wallet/Commerce design team. I was proud to be a part of an amazing list of talented innovators and game changers in design, content and research.
  • Intel Corporation
    Chief Design Officer
    Intel Corporation Jul 2015 - Jan 2016
    Santa Clara, California, Us
    (Continuation of position under McAfee, acquired by Intel and eventually rebranded as Intel Security)I was responsible for user-centered design and research efforts across all consumer and mobile projects on all platforms (Web, Windows, Mac OS, iOS, Android, and IoT) from ideation through delivery and beyond. As a part of Intel, my team was responsible for enlarging that important intersection among secure computing, great user experiences, and rapid advances in technology, as predicted by Moore's law over the past 50 years. With the explosion of new industries such as the Internet of Things (IoT), understanding and accounting for the human side of the equation is more important than ever. My team sought to deliver great user experiences in a world that offered seemingly unlimited new ways to connect, compute and achieve, while simultaneously providing usable security, personalized levels of privacy, and seamless management and protection of identity.
  • Intel Corporation
    Chief Design Officer & Vp
    Intel Corporation Feb 2011 - Jun 2015
    Santa Clara, California, Us
    Chief Design Officer and VP at Intel Security (aka McAfee) for the Consumer Division. Responsible for user-centered design efforts across all projects from ideation through delivery and beyond. Determine processes for best gathering user requirements, own user needs definitions, establish UX success metrics, and make strategy/experience recommendations for getting users to more effectively move through the product lifecycle.
  • Move.Com, Inc.
    Sr. Director Of User Experience Design
    Move.Com, Inc. Aug 2008 - Oct 2010
    Santa Clara, Ca, Us
    I headed up the User Experience Design function at Move, Inc., which owns several properties, including move.com and REALTOR.com, the number one consumer website in the real estate space. Move, Inc., the leader in online real estate, is the essential resource for consumers seeking the information and connections they need before, during and after a move. The talented team of Designers, Researchers, UI Coders, and Content professionals that I led was responsible for a complete re-architecture and redesign of the REALTOR.com website and the design of the number one iPhone app in the real estate category.
  • Ebay, Inc.
    Director Of Customer Intelligence - Product
    Ebay, Inc. Jul 2007 - Apr 2008
    San Jose, Ca, Us
    This position oversees three key areas: User Experience Research, Product Health and New Opportunities. * User Experience Research includes all Design Research informing User Experience Design and Product Teams, using ethnography, participatory design, survey research, persona development, and usability studies.* Product Health is a comprehensive program designed to drive strategic product direction and resource allocation. It uses surveys, true-intent studies, advanced in-page analytics, site logs/web analytics, and qualitative insights. Outputs are both for specific product teams, as well executives (synthesis and dashboard readout).* New Opportunities is a blend of Market Research and User Experience Research focusing new market segments and product opportunities. These are often far-reaching, off-the-roadmap type of explorations that combine the best of market analysis, early concept design and testing, ethnographic field insights, and business assessment.
  • Ebay, Inc.
    Director Of User Experience Research
    Ebay, Inc. Aug 2004 - Jun 2007
    San Jose, Ca, Us
    Oversee all research affecting the product site experience on eBay Marketplaces.
  • Yahoo! Inc.
    Director Of User Experience Research
    Yahoo! Inc. Feb 1999 - Jul 2004
    Sunnyvale, Ca, Us
    Began as Individual Contributor (Usability Engineer) and transitioned into management and eventual leadership of the user research team at Yahoo! During my time at Yahoo!, we grew significantly, both in team size, as well as the ranges of research methods we employed and shared with industry colleagues. I also co-founded the Yahoo! Research Council, an internal body whose goal was to advise the company on how to best utilize insights from user research, market research, and data analytics.
  • Network Computer Inc. (Now Liberate)
    Ethnographic Field Researcher
    Network Computer Inc. (Now Liberate) Jun 1998 - Dec 1998
    Ethnographic field research contractor for Network Computer, Inc. (now Liberate), a manufacturer of server software and (formerly) TV-based Internet appliances. Conducted a large-scale field study of 40 households who incorporated the use of this WebTV-like appliance into their homes for a period of time. I evaluated the user experience and focused on how they learned to use these as a family unit (which formed the basis for my dissertation data at Stanford).
  • Viva International
    Principal And Co-Founder
    Viva International Jun 1996 - Jun 1998
    A small consultancy focused on international training, marketing, and technology based in Carmel, CA.
  • Stanford University
    Research Assistant And Teaching Assistant
    Stanford University Sep 1992 - Jun 1996
    Stanford, Ca, Us
    As part of my PhD program at Stanford, I served as a Research Assistant for professors James G. Greeno, Ray McDermott, Shelley Goldman, and Ed Haertel, focusing on ethnographic research in educational settings and educational testing and assessment. I also served as Teaching Assistant for professors Terry Winograd and David Kelley for 2 years, on interdisciplinary graduate courses in Human-Computer Interaction and Design, a pre-cursor to the d.school's current core curriculum.
  • Independent Consultant
    May 1991 - Sep 1992
    Training, Troubleshooting, and Development on UNIX and XENIX systems.
  • The Santa Cruz Operation
    Technical Support Engineer, Ii
    The Santa Cruz Operation 1988 - 1990
    Us
    Provided phone and in-person support for a range of customers using the UNIX and XENIX operating systems and development systems.

Christian Rohrer Skills

User Experience User Experience Design User Centered Design User Research User Interface Design Usability Testing User Interface Usability Strategy Market Research Mobile Devices Human Computer Interaction Information Architecture Analytics Project Management Interaction Design Usability Engineering Product Innovation E Commerce Mobile Applications Branding And Identity Mobile Internet Mobile Design Wireframes Web Project Management Experience Design Ethnography Contextual Inquiry Design Thinking Heuristic Evaluation Web Analytics Data Visualization Web 2.0 Persona Design Strategy Participatory Design Information Design Card Sorting A/b Testing Accessibility Html 5 Visual Design Omnigraffle Rapid Prototyping Wire Framing Paper Prototyping User Scenarios Iphone Axure Task Analysis

Christian Rohrer Education Details

  • Stanford University
    Stanford University
    Cognitive Science
  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Computer And Information Sciences
  • Bullard High School
    Bullard High School

Frequently Asked Questions about Christian Rohrer

What company does Christian Rohrer work for?

Christian Rohrer works for Td

What is Christian Rohrer's role at the current company?

Christian Rohrer's current role is VP, Experience Design.

What is Christian Rohrer's email address?

Christian Rohrer's email address is christian.rohrer@td.com

What is Christian Rohrer's direct phone number?

Christian Rohrer's direct phone number is +183186*****

What schools did Christian Rohrer attend?

Christian Rohrer attended Stanford University, University Of California, Santa Cruz, Bullard High School.

What are some of Christian Rohrer's interests?

Christian Rohrer has interest in Kayaking, Yoga Authors, Barbara Kingsolver, Eckhart Tolle, Jk Rowling, Cycling, Basketball, Triathlons, Hiking, Sports.

What skills is Christian Rohrer known for?

Christian Rohrer has skills like User Experience, User Experience Design, User Centered Design, User Research, User Interface Design, Usability Testing, User Interface, Usability, Strategy, Market Research, Mobile Devices, Human Computer Interaction.

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