Carol Romashko Email and Phone Number
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I am a results-oriented, modern product and marketing leader passionate about go-to-market strategy, content and communications, the buyer journey, revenue marketing, product management and product marketing. While B2B technology product marketing is my jam, I enjoy building the right commercialization approach, teams and marketing machines that help businesses and sales teams achieve their goals. With demonstrated achievements in B2B and B2C marketing, I am experienced in go-to-market planning, product marketing, brand management, channel/partner marketing, perpetual demand generation, sales enablement and marketing analytics. I am a strong presenter and enjoy leading workshops. I am also experienced in product management, business development and account management. Specialties: Account Based Marketing (ABM), Analysis, Brand Management and Rebranding, Buyer Personas, Channel Strategy, Communications, Content Marketing and Strategy, Demand Generation, Go-to-Market Strategy, Marketing Planning, Product Marketing, Product Management, and Sales Training.
The Ssi Group, Llc
View- Website:
- thessigroup.com
- Employees:
- 497
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Senior Vice President, MarketingThe Ssi Group, LlcColorado Springs, Co, Us
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Product Marketing, Content, And Go-To-Market StrategyEliciting Insights Jun 2020 - PresentBoston, Massachusetts, UsEliciting Insights' team of health experts brings strategic market insights to healthcare technology clients to expedite growth. -
Founder And Fractional CmoUpstream Marketing Llc Jan 2020 - PresentProven healthcare professional experienced in helping tech, services and analytics/IT companies achieve their revenue goals through customer-driven product marketing and go-to-market strategy. Upstream Marketing provides strategic, full stack product and marketing services to companies that prefer to outsource all or part of their marketing function. I enjoy building commercialization strategies and revenue marketing platforms designed to get results that impact the bottom line. Joined by other experienced marketing professionals on the Upstream Marketing team, we are passionate about product marketing, messaging and positioning, building great content, studying customers and their buyer journey, developing go-to-market strategy, building case studies, and launching products and companies. I am steeped in healthcare industry marketing and corporate strategy targeting the health system, physician practice, point of care, health plan, and life sciences markets, and am a quick study in other B2B industries. -
Vp Segment Marketing / Sr. Director, Revenue Cycle MarketingChange Healthcare Mar 2017 - Oct 2019Nashville, Tennessee, Us• Led strategic marketing for the combined $1+ billion provider revenue cycle management segment • Managed $1+ million marketing budget and team of 8 product marketers • Directed marketing planning, budgeting, product marketing, demand generation, sales enablement, and rebranding. • Launched buyer personas and value-based selling with provider sales teams.• Developed marketing strategies designed to meet the business goals of multiple general managers, product leaders and sales teams -
Sr. Director, Marketing - Mckesson Technology SolutionsChange Healthcare Oct 2015 - Mar 2017Nashville, Tennessee, Us• Prior to the merger with Change Healthcare, led product marketing and demand gen for McKesson’s $680+ million revenue cycle services business unit (3-4 directs).• Improved marketing’s contribution to pipeline, sourcing 53% of won revenue.• Improved inbound lead quantity by 162% and inbound lead won revenue by 172%.• Achieved 30X Marketing ROI ratio (up from 7x in previous year).• Improved lead gen by connecting marketing strategy to the buyer journey and developing a content-driven marketing engine.• Crafted account-based marketing (ABM) program, managed key channel partner programs, and created account segmentation models with sales to improve their targeting.• Our team was a Sirius Decisions ROI Award Finalist in 2016.
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Director Of MarketingMedassets Aug 2011 - Jul 2015Alpharetta, Ga, Us• Provided strategic product marketing for revenue cycle management (RCM) software and value-based care analytics and consulting solutions.• Contributed to 28% growth of $275 million RCM segment in 3 years.• Led development of annual marketing plans in support of 20+% growth in bookings YOY.• Developed integrated marketing plan for value-based care solutions, generating $2.3 million in opportunities and nearly $400,000 in closed sales in 6 months.• Collaborated on the launch of the new corporate brand identity, which lifted employee satisfaction from 70% to 77%. -
Sr. Marketing Manager, RelayhealthMckesson Feb 2008 - Aug 2011Irving, Texas, Us• Developed go-to-market strategies and upstream product marketing for $180 million RCM division.• Launched 10+ new products; rebranded and marketed 35+ solutions across 4 product lines.• Conducted market research and win/loss/competitive analysis to improve positioning and messaging.• Improved product launch execution by developing new processes, sales guides and product profiles. -
Director Of MarketingBillian Publishing, Atlanta Business Media Division. Pink Magazine, Pink Street Llc. Jun 2006 - Nov 2007• Developed partnerships and alliances with women’s organizations, corporations and media in order to increase brand awareness, subscriptions and readership. • Managed B2C co-marketing programs and business reply campaigns, coordinated multiple events and developed sales and marketing materials.
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Director Of Business DevelopmentGsemarket, Llc. Nov 2004 - Aug 2006• Led B2B business development efforts, increasing demand, revenue and number of clients.• Doubled demand and tripled revenue through SEO, paid search advertising, PR and trade shows.• Reduced A/R collections by 93% within first 6 months. -
Marketing Services ManagerWorldspan (Now Travelport) May 2000 - Nov 2004• Led a team of Sr. Market Managers to conduct upstream technology product marketing, support business case development, and conduct market planning in the Americas, Asia and Europe. • Product manager for the MIDT data product line ($25M annual revenue). • Previous roles included Sr. Market Manager, Sales Trainer and Account Executive (with a $30M portfolio).Worldspan is now Travelport GDS.
Carol Romashko Skills
Carol Romashko Education Details
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Emory University - Goizueta Business SchoolMaster Of Business Administration - Mba -
Texas A&M UniversityBiomedical Science
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The Wharton SchoolMckesson Leadership Development
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Emory University - Goizueta Business SchoolBusiness Of Healthcare Series
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Mit Sloan School Of ManagementArtificial Intelligence In Health Care
Frequently Asked Questions about Carol Romashko
What company does Carol Romashko work for?
Carol Romashko works for The Ssi Group, Llc
What is Carol Romashko's role at the current company?
Carol Romashko's current role is Senior Vice President, Marketing.
What is Carol Romashko's email address?
Carol Romashko's email address is cr****@****ets.com
What is Carol Romashko's direct phone number?
Carol Romashko's direct phone number is +167836*****
What schools did Carol Romashko attend?
Carol Romashko attended Emory University - Goizueta Business School, Texas A&m University, The Wharton School, Emory University - Goizueta Business School, Mit Sloan School Of Management.
What are some of Carol Romashko's interests?
Carol Romashko has interest in Education, Health.
What skills is Carol Romashko known for?
Carol Romashko has skills like Product Marketing, Strategy, Competitive Analysis, Product Management, Marketing Strategy, Leadership, Crm, Business Development, Management, Cross Functional Team Leadership, Marketing, Strategic Planning.
Who are Carol Romashko's colleagues?
Carol Romashko's colleagues are Travis Shelton, Cynthia Dunning, John Holladay, Pappu Sharma, Brian Deweese, Cyndie Garcia, Stan Claypool.
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