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AI is forcing a reversal of the SaaS acronym. From Software-as-a-Service to Service-as-a-Software.AI is redefining business models by integrating deeper, vertical solutions tailored to specific industries, rather than remaining broad, horizontal enterprise tools.With the rise of AI, workers are creating a fusion of the software and labor market. This is going to create massive opportunities and also challenges for all.My expertise lies in customer and user driven B2B, B2C, and B2B2C SaaS products, integrating Generative AI, and ML/LLM into sales, marketing, media and consumer workflows, and implementing elegant UX/UI designs, which create customer satisfaction and increased revenue.I am presently a Sr. Product Manager at Disney Streaming, building the next-generation, direct-to-consumer streaming experiences.I was previously a Sr. Product Manager at T-Mobile, developing responsible, secure, and private Generative AI use-case products, including customer support intelligent digital assistants, and optimizing internal workflows using GenAI and Natural Language Processing.At Microsoft and Nexstar Digital I have over 15 years of experience in building and managing B2B and B2C SaaS products that leverage AI, Generative AI and ML/LLM technologies. I deliver customer-driven UX/UI-focused products, and work cross-functionally and cross-team. I am excited about creating and delivering innovative and engaging digital products that solve real customer problems and generate revenue growth. Link Tree:https://linktr.ee/cronshawMy Resume Podcast:https://davidcronshaw.com/davids-conversational-resume/Projects:- @Chatmosa - https://chatmosa.com “Chatmosa is Real-Time Interactive Podcasting & Collaboration”- GenAI Video - text to video, text to movie, image to video etc.- Personal Digital Assistants
Disney Streaming
View- Website:
- disneystreaming.com
- Employees:
- 2635
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Senior Product Manager - Subscriber And Lifecycle EngagementDisney StreamingLos Angeles, Ca, Us
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Senior Product ManagerDisney Streaming May 2024 - PresentNew York, Ny, UsSenior Product Manager at Disney Streaming Services.• Contract with Professional Search Group.
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Co-Founder/ProductChatmosa Jan 2024 - PresentEl Segundo, Ca, UsChatmosa - https://chatmosa.com is real-time interactive podcasting.About: Chatmosa is an interactive productivity application designed for traditional broadcasters and podcasters to effortlessly create content through real-time audio conversations and AI-powered tools. Our mission is to cultivate vibrant communities around content by bridging the gap between traditional podcasting and interactive media. Problem & Solution: Media consumers rely heavily on podcasts and social audio to stay informed and inspired. Many people prefer real-time information and engagement, however producing podcasts takes too much time to be truly real-time, and social audio platforms often aren’t where my community is active. Plus, Zoom fatigue is a real challenge, especially for women facing biases related to age, race, weight, and the restriction of being tied to one place, unable to multitask. My co-founders and I built Chatmosa to be a mash-up of live streaming, social media, real-time collaboration, and bulk messaging, accessible across all devices, with future integration of Gen AI and AR/VR. This makes content creation and interaction seamless and instantaneous. Additionally, our unique multi-platform coordination provides exceptional data analysis and monetization opportunities. Revenue Model & Market: We built Chatmosa entirely in-house and launched our MVP this summer. Our revenue model is SaaS, based on consumption and subscription, licensed to businesses and their consumers. We’re aiming to capture a slice of the 33-billion-dollar market, targeting 82-million-dollars in the next five years.BOOK a CHATMOSA DEMO! https://b2bcalendar.chatmosa.com/https://bsky.app/profile/chatmosa.com@chatmosa.com -
Senior Product ManagerT-Mobile Jul 2023 - Oct 2023Bellevue, Wa, UsSenior AI Product Manager for the Digital Innovation Lab (InLab) at T-Mobile.InLab is the engine that drives innovation at T-Mobile Digital. The InLab mission is to develop and drive a culture of innovation, and create new, long-term digital-driven products and revenue streams. The team's focus is on AI and Generative AI use-cases for both internal teams and external customers.• 12+ month hybrid contract. Transitioned from T-Mobile following a strategic downsizing, due to economic conditions. Not performance based.• Focus on creating responsible, secure, and private Generative AI use-case proof-of concepts, including customer support chatbots and optimizing internal workflows using GenAI.• Conducted extensive company workforce optimization (WFO) interviews, to determine how to use AI and GenAI, to improve employee and organizational efficiency and decrease operational costs.• Developed secure Generative AI proof-of-concept products, including customer support intelligent digital assistants, and optimized internal workflows using GenAI technology.• Initiated a Beta T-Mobile OpenAI GPT Chatbot. The custom T-Mobile GPT answers questions about the latest T-Mobile devices, plans, deals & more. https://chat.openai.com/g/g-TImjbAtRW-t-mobile• Utilized OpenAI APIs, LLMs, embeddings, retrieval-augmented generation (RAG) and model fine-tuning.• Conducted market research, gathered requirements, and effectively coordinated cross-team efforts, demonstrating strong analytical and communication skills.Contract with Moodys Northwest Consulting. -
Senior Product ManagerOn24 Oct 2021 - Apr 2023San Francisco, Ca, UsON24 provides a leading B2B cloud-based Software as a B2B Service SaaS platform utilizing AI and ML, to make it easy to create, scale, and personalize engaging virtual and hybrid event and webinar experiences. The ON24 sales and marketing platform uses webinars and AI to drive engagement, generate 1st party data and deliver sales and marketing revenue growth.• Transitioned from ON24 following a corporate downsizing, due to economic conditions. Consistently recognized for outstanding performance and contributions to the ON24 product.• Product Manager lead, charged with rebuilding a legacy web-based administration. Worked cross-team and closely with UX team and successfully rolled out to SMB and Enterprise customers, a new and updated administration, on-time with zero support tickets and happy clients.• Enhanced the ON24 event creation workflow to use Generative AI to automate the event marketing content creation workflow, resulting in increased client satisfaction and enhanced NPS score by 10%.• Used strategic thinking, a customer focus, market trends and competitive research and analysis, to conceive and create a new Segmentation product, allowing clients to target content to specific event attendee personas. Resulted in over 100 new clients and elevated the customer satisfaction.• Collaborated and reported cross-function and cross-team with a team of UX designers, developers, testers, data scientists, analytics, marketers, product marketers, customer success, support, and sales to build and deliver new features. Utilized tools Jira, Confluence and SharePoint. -
Senior Product ManagerNexstar Digital Jun 2019 - Oct 2021New York, UsNexstar Media Group, Inc. is America’s largest local television and media company with 200 broadcast stations in 116 TV markets addressing more than 68% of U.S. television households. Nexstar Digital is the digital division of Nexstar Media Group, Inc. and a B2C SaaS content management system platform defining the future of local TV news with local web, mobile, app, tablet and connected devices on-demand and live streaming monetized platforms. Their local broadcast and digital platforms touch nearly 176 million unique users, consuming 1.18 billion page-views across 270 sites.This position was part of a 6-person product team and I owned the news content management system for the 270 local news sites, by increasing the monetization and improving the user experience.Nexstar Digital properties also include the digital properties of:- The Hill- NewsNation- The CW Network- Best Reviews• Sr. PM of product team that completely rebuilt a legacy content management system to a customized WordPress publishing system. Redesigned new frontend UX and successfully launched in only 6 months.• Performed in-depth interviews with product end-users, gathering and refining requirements to inform the development of a new feature set, resulting in a 20% increase in user satisfaction and a 15% reduction in support tickets within the first month of release.• Implemented native iOS and Android local news apps and OTT for 200+ stations. Built Video OTT apps for all Local TV, NewsNation and The Hill, boosting app revenue of 30%.• Owned the product vision and roadmap. Improved the overall TV station journalist as well as site user satisfaction, grew the digital revenue by 60%. -
Senior Product ManagerNexstar Digital Apr 2017 - Jun 2019New York, UsLAKANA (Nexstar Digital) was an Enterprise SaaS Content Management System for local tv broadcasters. Clients included: Cox Media Group, Spripps Media, Fox TV, Graham Media Group, Morgan Murphy Media, New Press & Gazette. Purchased by Nexstar Inc. in 2019.• This position was part of product team that owned the news content management system for local tv broadcasters local news sites.
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Senior Product/Project ManagerPremiere Digital Services Feb 2015 - Sep 2016Los Angeles, Ca, UsPremiere Digital is a leader in converting content from major tv and studios into digital assets.Quiver Digital, is a division of Premiere Digital and is an innovative indie self-serve film distribution B2C Software as a Service SaaS video-on-demand platform. Aggregates Digital Store Platforms, iTunes, Netflix, Hulu, Amazon, Google Play, Microsoft, Sony, Steam, Vimeo, Dish, DirecTV, for the following video business models: SVOD, VOD, TVOD and AVOD. Developed an easy-to-use and self-serve, global film distribution service for independent filmmakers.• Product and Project lead for an innovative customer-focused indie self-serve film distribution software as a service/video-on-demand platform Quiver Digital.• Gathered feature requirements, market trends and competitive analysis and wrote functional specs, designed mockups, and maintained documentation as well as administered product training. Successfully launched the product on time.• Acted as Project Manager - Scrum Master and worked cross-functionally for offshore development team, managing 2-week agile dev sprints, and administered backlogs and ongoing bugs using standard scrum process and Jira.• Aggregated and input feature requests from numerous stakeholders and cross-functional teams and partners. Generated KPIs, organized A/B tests. The Quiver Digital product generated over $1M in sales the first year. -
Senior Program Manager | Apps, Media And Publishing | Global Entry PointsMicrosoft Sep 2013 - Sep 2014Redmond, Washington, UsSenior Program Manager with the team charged with the complete rebuilding of Global Portal MSN.com. Also Sr. PM for common features for Bing Apps - iOS and Android – News, Sports, Weather, Finance and Food & Drink.• Managed and developed 40+ MSN Global Entry Products (US and International MSN Home Pages) http://www.msn.com and common features for Bing Apps – News, Sports, Weather, Finance, Food & Drink, Health & Fitness.• Implemented US and 40+ Worldwide MSN Home Page modules using a standardized UX Design System, which included real-time modules for entertainment awards and sports events. Drove efforts that contributed to over 3.6 Billion Page Views per month and over 1 Billion Search Transfers to Bing. -
Senior Program Manager | Msn Mobile/Tablets EngineeringMicrosoft Apr 2012 - Sep 2013Redmond, Washington, UsSenior Program Manager for MSN /Bing, charged with optimizing MSN/Bing for display on mobile and tablets.• Managed the end-to-end specification, development/test process, for features displayed on the Global Mobile and Tablet optimized new MSN Portal. Utilized Cross-Team Collaboration, Customer Focused Innovation, Strategic Insight, and a Passion for Quality. • Defined, developed and released MSN mobile/tablet optimized Article Page, Photo Gallery Page and Video Page templates. Adaptively rendered on mobile, tablets and PCs.• Drove the end-to-end feature release, enabling Editors to embed Video Players, Live Video Streams and Photos, within the body of Articles.
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Senior Program Manager | Msn Video EngineeringMicrosoft Mar 2006 - Apr 2012Redmond, Washington, UsSenior Program Manager with the team charged with the design, development, release and partner relations for worldwide MSN Video Platform. http://video.us.msn.com/ http://news.msn.com/videos/• Designed, defined, developed and released 3 Video Player platforms: Flash, Silverlight and HTML5. Increased overall video streams by 40% Year-Over-Year.• Conceptualized and led the building of “Video Widget Framework” API which enabled video players and video galleries to be placed on pages, allowing them to all talk to each other. Resulted in an awarded US Patent.• Maintained Customer Support for 40+ MSN international markets and external video partners: foxsports.com telemundo.com, msnbc.com, ninemsn.com and other large video partners.
David Cronshaw Skills
David Cronshaw Education Details
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Uc Santa BarbaraElectrical And Computer Engineering -
Santa Barbara City CollegeElectronic Technology
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Uc Santa BarbaraElectrical And Computer Engineering
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Uc Santa BarbaraElectrical And Computer Engineering
Frequently Asked Questions about David Cronshaw
What company does David Cronshaw work for?
David Cronshaw works for Disney Streaming
What is David Cronshaw's role at the current company?
David Cronshaw's current role is Senior Product Manager - Subscriber and Lifecycle Engagement.
What is David Cronshaw's email address?
David Cronshaw's email address is da****@****n24.com
What is David Cronshaw's direct phone number?
David Cronshaw's direct phone number is +181827*****
What schools did David Cronshaw attend?
David Cronshaw attended Uc Santa Barbara, Santa Barbara City College, Uc Santa Barbara, Uc Santa Barbara.
What are some of David Cronshaw's interests?
David Cronshaw has interest in Online Video, Video Metrics, Mobile, Project Management, Video Advertising, Social Media, Program Management, Santa Barbara City College, Santa Barbara, Online Video Advertising.
What skills is David Cronshaw known for?
David Cronshaw has skills like Mobile Devices, Digital Media, Video, Product Management, Web Video, Program Management, Agile Project Management, Streaming Media, User Experience, Start Ups, Broadcast, Television.
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