Croom Lawrence Email and Phone Number
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Executive commercial leader serving Founders and CEOs of early stage Precision Medicine, Device, BioPharma, and Diagnostic companies. My specialty is leading cross functional teams to deliver analytically-driven commercial launches that exceed investor expectations.- Deliver integrated, omnichannel commercial plans that unify marketing, sales, service and e-commerce experiences- Develop breakthrough creative concepts, messaging platforms and personalized experienced grounded in performance marketing best practices- Use proven, analytical approach to quantify and predict commercial impact, set goals and exceed expectations- Activate AI-enabled sales/marketing cloud platforms to create efficiencies and deliver targeted, personalized conversion/ loyalty programs at scalePlease kindly reach out here on linked In.Commercial Expertise:Brand Strategy | Medical Communications | Digital Omnichannel Experience | Creative Advertising | Messaging and Content Mktg | DTC & B2B Lead Gen | Media and Analytics | PR and Earned Reputation | Sales Force Leadership | Account Management| Investor Relations | Revenue Leadership | AdMartech Therapeutic Experience:Immunology, Inflammatory Disease, Rheumatology, Dermatology, Oncology, Mental Health (Anxiety, Depression, Bi-Polar), Alzheimer's, Cardiology, Chronic Kidney Disease, Chronic Pain, Men’s Health/ Women’s Health/ Senior Health, Hemophilia, Influenza, Insomnia, Irritable Bowel Syndrome, Menopause, Multiple Sclerosis, Contraception, Restless Leg Syndrome, and others.Client Experience:Seagen, Alexion, AltheaDx, Ampel BioSolutions, Merck, Abbvie, Pfizer, Wyeth, Sanofi, Takeda, BMS, Ironwood, Anthem, Amgen, Biogen Idec, MedImmune, Emblem Health, Cancer Treatment Center of America, MD Anderson, Northwell, NMSS, Komen Foundation, Boys and Girls Club, Lymphoma & Leukemia Society, and others.
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Chief Commercial Officer (Cco)Hemostemix Inc.United States
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Co-FounderAcurist.Ai Oct 2024 - PresentAcurist.AI is an AI-powered commercial platform for health moonshots, founded to make important healthcare technology available and more accessible to those in need. AcuristAl has deep launch & growth expertise including sales, marketing, e-commerce, telehealth, online retail pharmacy, and digital at-home health services. Our initial product offering is focused on cognitive assessment and prevention strategies for individualswho want to maintain optimal brain health. -
Co-FounderHome Memory Screen Oct 2024 - PresentMCI Screen is the most accurate at-home memory test. MCI Screen detects Mild Cognitive Impairment (MCI) with 97.3% accuracy and answers: Is my memory normal for my age or affected by an underlying medical condition. -
Advisory Board MemberAmpel Biosolutions Jul 2023 - PresentCharlottesville, Virginia, UsAMPEL is an AI-Powered RNA Precision Medicine Company specializing in Autoimmune and Inflammatory diseases. -
Fractional Chief Marketing Officer (Cmo)Predictive Healthcare, Llc Aug 2022 - PresentAnnapolis, Md, UsPredictive Healthcare is a performance marketing agency for healthcare startups. Pioneer of the Supernatural Growth™ Engine aligning VC decision analytics, exit strategies and data-driven launch plans for healthcare startups grounded in performance marketing best practices. Predictive Healthcare works with world-leading scientists and innovators — from the CEO down — to transform care and create shareholder value.Brand Positioning | Brand Activation | Go to Market Plans | Omnichannel Customer Experience | Customer Segmentation | Total Addressable Market | Creative Advertising | Media Planning & Buying | Social Media | Digital Transformation | Technology Roadmap | Customer Journey | Entrepreneurship Canvas | B2B, DTC | AI/ML Personalization | Fractional ResourcesDisease Categories: Immunology, Inflammation, Rheumatology, Dermatology, Neurology, Cardiology, Oncology, Mental Health, and others. -
Svp, MarketingAltheadx Jul 2021 - Aug 2022San Diego, Ca, UsAltheaDx, Inc. is a commercial stage molecular diagnostics company specializing in the field of pharmacogenomics (PGx). Acquired by Castle Biosciences (NASDAQ: CSTL).Value proposition | Brand positioning | Launch readiness | Customer strategy | Tactical plan | Creative advertising | Omnichannel media | Public Relations | Press Releases | KOL Strategy | Celebrity spokesperson | Sales Visual Aid and Collateral | Salesforce UC’s | Lead Pipeline | Ad-mar tech platforms | Performance optimization | Budget, Forecast, P&L | People and Agencies -
Health Strategy Practice Lead, Us And GlobalMerkle Jul 2013 - Jul 2021Columbia, Md, UsMerkle Health is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. In 2016, the agency joined the Dentsu Aegis Network.Customer Experience Transformation | Performance Marketing | Brand planning | New product launch | Creative advertising | Digital experience | Customer segmentation | Conversion optimization | Advanced Analytics | Search Marketing | Personalization | AI/ML -
Sr Director, Customer Communications ArchitectIronwood Feb 2011 - May 2013Boston, Ma, UsLed HCP and Patient digital strategy to support the launch and rapid uptake of of Linzess, a novel MOA indicated for IBS/C. Digital Plan | Website, Email, Search, Display, 3rd Party Publishers | Audience Strategy | Marketing Innovation | Budget Approval | Forecast | Digital Media Plan | Creative Advertising | Primary Research | Conversion Optimization | Evolution Road | Co-Promote | Project Management | Critical Path -
Founder, CeoBrand Futures Group May 2010 - Jan 2012Led solution development for a marketing consultancy offering go-to-market strategy and campaign planning leveraging a network of technologists, data scientists, and creatives focused on customer experience and digital channel orchestration.
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Vp, Health Strategy Practice LeadWunderman Thompson Health Nov 2004 - Jan 2011New York, New York, UsClients include: Abbvie, Amgen, Biogen Idec, MedImmune, GSK, BMS, Berlex, and Forest Labs -
Senior Digital Strategist | Omnichannel MarketingWyeth Pharmaceuticals May 2002 - Oct 2004New York, New York, UsLed digital/ omnichannel strategy planning and activation for new launch and mature brands including: Premarin, Alesse, Effexor, Flumist, and AltaceOmnichannel Plan | Audience Strategy | Website, Email, Search, Display, Content Integration | Budget Approval | Launch Plans | Brand planning | Digital Innovation | Agency Management | Celebrity Sponsor | Conversion Optimization | Revenue and Growth -
Digital Strategy Lead, Ebusiness Strategy & SolutionsMerck & Co. Apr 2001 - May 2002Led digital strategy for MerckSource.com as the leading patient portal to serve our educational mission and drive qualified leads to Merck's personalized health experiences.Website Development | Creative Advertising | Sales Rep Training | Personalization | Health Content | 3rd Party Partnerships | Go to Market Strategy | Research
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Sr Product Manager, Digital PlatformsMdvista, Health Portal, Ehealth Publisher 2000 - 2000Product strategy, content, technology and activation for MDvista, a robust personalized health portal.
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Marketing Manager | New Product Launch Strategy & InsightsMerck Sharp & Dohme, Latin America May 1996 - Dec 1999Supported rapid and efficient new launch pipeline for category leading brands to replace Vasotec/ Zocor revenue: Vioxx, Crixivan, Cozaar/ Hyzaar, Propecia, Singulair, Maxalt, and Fosamax.Primary Research | Budget Scenarios & Forecasting | Launch Plans | Creative Advertising | Pricing | Marketing Operations | Center of Excellence
Croom Lawrence Skills
Croom Lawrence Education Details
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Massachusetts Institute Of TechnologyArtificial Intelligence And Healthcare -
The Wharton SchoolBiopharma Value Creation
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University Of VirginiaPolitical Science And Government
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Thunderbird School Of Global ManagementInternational Marketing
Frequently Asked Questions about Croom Lawrence
What company does Croom Lawrence work for?
Croom Lawrence works for Hemostemix Inc.
What is Croom Lawrence's role at the current company?
Croom Lawrence's current role is Chief Commercial Officer (CCO).
What is Croom Lawrence's email address?
Croom Lawrence's email address is cl****@****adx.com
What is Croom Lawrence's direct phone number?
Croom Lawrence's direct phone number is +1 443-542*****
What schools did Croom Lawrence attend?
Croom Lawrence attended Massachusetts Institute Of Technology, The Wharton School, University Of Virginia, Thunderbird School Of Global Management.
What are some of Croom Lawrence's interests?
Croom Lawrence has interest in Social Services, Economic Empowerment, Environment, Science And Technology, Disaster And Humanitarian Relief, Arts And Culture, Health.
What skills is Croom Lawrence known for?
Croom Lawrence has skills like Integrated Marketing, Digital Strategy, Digital Marketing, Marketing Strategy, Strategy, Marketing, Analytics, Crm, Market Research, Advertising, Relationship Marketing, Online Marketing.
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