Charlie Roraback
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Charlie Roraback Email & Phone Number

SEM and Paid Media Consultant at Horizon Media
Location: Greater Hartford, United States, United States 8 work roles 2 schools
1 phone found area 860 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Direct phone (860) ***-****
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Current company
Role
SEM and Paid Media Consultant
Location
Greater Hartford, United States, United States
Company size

Who is Charlie Roraback? Overview

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Quick answer

Charlie Roraback is listed as SEM and Paid Media Consultant at Horizon Media, a company with 2219 employees, based in Greater Hartford, United States, United States. AeroLeads shows phone signal with area code 860 and a matched LinkedIn profile for Charlie Roraback.

Charlie Roraback previously worked as Account Supervisor at Horizon Media and Independent SEM Consultant at Self-Employed. Charlie Roraback studied at St. Lawrence University.

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Email format at Horizon Media

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Horizon Media

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Profile bio

About Charlie Roraback

Specialties: Entrepreneur, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing(SMM), social media strategy, digital and interactive marketing, ,search media buying & planning, business development.

Listed skills include Sem, Online Advertising, Digital Media, Media Buying, and 13 others.

Current workplace

Charlie Roraback's current company

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Horizon Media
Horizon Media
SEM and Paid Media Consultant
new york, new york, united states
Employees
2219
AeroLeads page
8 roles

Charlie Roraback work experience

A career timeline built from the work history available for this profile.

Account Supervisor

Current

New York, United States

Account supervisor of paid search advertising for the SharkNinja account.

Apr 2024 - Present

Independent Sem Consultant

Self-Employed
  • Develop and manage paid search and paid social initiatives as well as manage email and programmatic display for fashion, ecommerce, and retailers including Calvin Klein and Greenworks.
  • Drive new ideas and processes to improve performance of SEM/Social campaigns including account structure, bid strategy, creative, and identifying new opportunities for expansion.
  • Evaluate and "poke holes" in current methodologies to improve bidding strategies for improved profit.
  • Managed budgets… Show more
  • Managed budgets of 500k per month on performance-based initiatives through search engines like Google and Bing as well as social media platforms like Twitter and Facebook. Show less
Jan 2017 - May 2024

Account Supervisor

Degree Media

Connecticut

  • Manage and execute paid search and biddable performance media initiatives for multiple businesses including regional ski resorts, professional service providers, non-profit organizations, financial companies, and.
  • Oversaw 15-million-dollar yearly media budget to drive revenue towards ROAS goals.
  • Perform sales forecasting, implementation of A/B testing, and optimizing campaigns on Google, Facebook, and Bing.
  • Prepared monthly reporting, weekly status calls, and… Show more
  • Prepared monthly reporting, weekly status calls, and managed client relationships with vendors and partners as needed. Show less
May 2013 - Nov 2015

Senior Paid Search Strategist

Greater New York City Area

  • Managed paid search and biddable social media initiatives for LVMH fashion and beauty opcos, Nowness, AllSaints, and Colin Cowie Weddings.
  • Responsible for $200k/month in biddable media spend for 9 different clients on search engines and top social media websites.
  • LVMH accounts achieved a 110% YoY increase in total revenue with a 210% YoY increase in ROI. Increased social media and email subscriptions and traffic for non-revenue driving clients by 78%. As a result of hitting….
  • LVMH accounts achieved a 110% YoY increase in total revenue with a 210% YoY increase in ROI. Increased social media and email subscriptions and traffic for non-revenue driving clients by 78%. As a result of hitting.
  • Managed team of 3 consisting of strategist, analyst, and intern. Show less
Sep 2011 - May 2012

Paid Search Account Manager

Steak
  • Account manager on paid search accounts for CubeSmart, and Moo.com
  • Assisted with account spending $1million/month in paid search advertising campaigns on Google and MSN. Day to day responsibilities included forecasting spend and revenue by client, ensure client accounts paced.
  • Helped largest client achieve a 120% YoY increase in reservations which represented 70% of all new business… Show more
  • Helped largest client achieve a 120% YoY increase in reservations which represented 70% of all new business bookings online or offline. Also was able to increase revenue and traffic for three other clients by between.
  • Managed paid search team consisting of 1 analyst.
  • Assisted with creation of RFP materials and accompanied Managing Director on new business pitches. Show less
Nov 2010 - Sep 2011

Paid Search Coordinator

  • Coordinated paid search efforts for FedEx and ExxonMobil accounts as well as assisted with PepsiCo and Showtime accounts.
  • Account team managed over $3 million/month in paid search advertising campaigns on Google, Yahoo!, and MSN.
  • Part of team that restructured FedEx PPC campaigns to align with FedEx Office rebrand which resulted in monthly revenue growth of 300% over a nine-month period.
  • Assisted with social media integration with other OMD agency partners including… Show more
  • Assisted with social media integration with other OMD agency partners including successful launch of FedEx in Google-Twitter alpha test. Managed YouTube promoted videos with budgets of over $200k and helped develop.
  • Responsible for on-boarding and training all new Paid Search coordinators as well as lead bi-weekly coordinators meeting to provide additional training and learning opportunities. Show less
Oct 2009 - Nov 2010

Associate Search Marketing Analyst

  • SEO/SEM analyst for 10 Genentech opcos, 14 Eli Lilly opcos, Abbott Labs corporate, OK Cable, and GTO corporate.
  • Built, analyzed, and tested SEM and PPC campaigns with over $100k in paid search spend.
  • Built weekly media summaries based on SEM and PPC performance along with budget reports and keyword performance analysis.
Jul 2008 - May 2009

Co-Founder And Coo

  • Co-Author and co-inventor of business method patent application for social currency system consisting of reputation system and points economy.
  • Wrote company business plan and built financial model based on traffic assumptions, potential revenue sources, and operating costs.
  • Created investor presentation materials and pitched potential angel and VC investors. Successfully raised $760,000 of seed investment capital.
  • Oversaw development for technology & content departments… Show more
  • Oversaw development for technology & content departments including hiring and managing a team of 7-10 independent contractors in the US and Ukraine for programming and database work and 200 freelance writers for text.
  • Directed QXT’s marketing efforts via development of proprietary social currency system and social interaction metrics, managed marketing campaigns including paid search and social media initiatives and developing.
Feb 2006 - Jun 2008
Team & coworkers

Colleagues at Horizon Media

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2 education records

Charlie Roraback education

High School

The Hotchkiss School
FAQ

Frequently asked questions about Charlie Roraback

Quick answers generated from the profile data available on this page.

What company does Charlie Roraback work for?

Charlie Roraback works for Horizon Media.

What is Charlie Roraback's role at Horizon Media?

Charlie Roraback is listed as SEM and Paid Media Consultant at Horizon Media.

What is Charlie Roraback's phone number?

AeroLeads has found 1 phone signal(s) with area code 860 for Charlie Roraback at Horizon Media.

Where is Charlie Roraback based?

Charlie Roraback is based in Greater Hartford, United States, United States while working with Horizon Media.

What companies has Charlie Roraback worked for?

Charlie Roraback has worked for Horizon Media, Self-Employed, Degree Media, Morpheus Media, and Steak.

Who are Charlie Roraback's colleagues at Horizon Media?

Charlie Roraback's colleagues at Horizon Media include Axmed Cabdullahi, Leslie Sieger, Abhishek Khare, Kevin Bulmer, and Michelle George.

How can I contact Charlie Roraback?

You can use AeroLeads to view verified contact signals for Charlie Roraback at Horizon Media, including work email, phone, and LinkedIn data when available.

What schools did Charlie Roraback attend?

Charlie Roraback studied at St. Lawrence University.

What skills is Charlie Roraback known for?

Charlie Roraback is listed with skills including Sem, Online Advertising, Digital Media, Media Buying, Social Media, Marketing, Web Analytics, and Digital Marketing.

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