Charlie Roraback Email & Phone Number

New York, United States

Account supervisor of paid search advertising for the SharkNinja account.

•• Develop and manage paid search and paid social initiatives as well as manage email and programmatic display for fashion, ecommerce, and retailers including Calvin Klein and Greenworks.• Drive new ideas and processes to improve performance of SEM/Social campaigns including account structure, bid strategy, creative, and identifying new opportunities for expansion.• Evaluate and "poke holes" in current methodologies to improve bidding strategies for improved profit.• Managed budgets… Show more •• Develop and manage paid search and paid social initiatives as well as manage email and programmatic display for fashion, ecommerce, and retailers including Calvin Klein and Greenworks.• Drive new ideas and processes to improve performance of SEM/Social campaigns including account structure, bid strategy, creative, and identifying new opportunities for expansion.• Evaluate and "poke holes" in current methodologies to improve bidding strategies for improved profit.• Managed budgets of 500k per month on performance-based initiatives through search engines like Google and Bing as well as social media platforms like Twitter and Facebook. Show less

Connecticut

• Manage and execute paid search and biddable performance media initiatives for multiple businesses including regional ski resorts, professional service providers, non-profit organizations, financial companies, and offline retailers.• Oversaw 15-million-dollar yearly media budget to drive revenue towards ROAS goals.• Perform sales forecasting, implementation of A/B testing, and optimizing campaigns on Google, Facebook, and Bing. • Prepared monthly reporting, weekly status calls, and… Show more • Manage and execute paid search and biddable performance media initiatives for multiple businesses including regional ski resorts, professional service providers, non-profit organizations, financial companies, and offline retailers.• Oversaw 15-million-dollar yearly media budget to drive revenue towards ROAS goals.• Perform sales forecasting, implementation of A/B testing, and optimizing campaigns on Google, Facebook, and Bing. • Prepared monthly reporting, weekly status calls, and managed client relationships with vendors and partners as needed. Show less

Greater New York City Area

• Managed paid search and biddable social media initiatives for LVMH fashion and beauty opcos, Nowness, AllSaints, and Colin Cowie Weddings.• Responsible for $200k/month in biddable media spend for 9 different clients on search engines and top social media websites.• LVMH accounts achieved a 110% YoY increase in total revenue with a 210% YoY increase in ROI. Increased social media and email subscriptions and traffic for non-revenue driving clients by 78%. As a result of hitting… Show more • Managed paid search and biddable social media initiatives for LVMH fashion and beauty opcos, Nowness, AllSaints, and Colin Cowie Weddings.• Responsible for $200k/month in biddable media spend for 9 different clients on search engines and top social media websites.• LVMH accounts achieved a 110% YoY increase in total revenue with a 210% YoY increase in ROI. Increased social media and email subscriptions and traffic for non-revenue driving clients by 78%. As a result of hitting performance benchmarks client budgets grew by 52% for 2012. • Managed team of 3 consisting of strategist, analyst, and intern. Show less

• Account manager on paid search accounts for CubeSmart, and Moo.com • Assisted with account spending $1million/month in paid search advertising campaigns on Google and MSN. Day to day responsibilities included forecasting spend and revenue by client, ensure client accounts paced accurately toward monthly budgets, and identified new opportunities outside of paid search channels.• Helped largest client achieve a 120% YoY increase in reservations which represented 70% of all new business… Show more • Account manager on paid search accounts for CubeSmart, and Moo.com • Assisted with account spending $1million/month in paid search advertising campaigns on Google and MSN. Day to day responsibilities included forecasting spend and revenue by client, ensure client accounts paced accurately toward monthly budgets, and identified new opportunities outside of paid search channels.• Helped largest client achieve a 120% YoY increase in reservations which represented 70% of all new business bookings online or offline. Also was able to increase revenue and traffic for three other clients by between 30-50% resulting in 20-30% growth in yearly digital media budgets. • Managed paid search team consisting of 1 analyst.• Assisted with creation of RFP materials and accompanied Managing Director on new business pitches. Show less

• Coordinated paid search efforts for FedEx and ExxonMobil accounts as well as assisted with PepsiCo and Showtime accounts.• Account team managed over $3 million/month in paid search advertising campaigns on Google, Yahoo!, and MSN. • Part of team that restructured FedEx PPC campaigns to align with FedEx Office rebrand which resulted in monthly revenue growth of 300% over a nine-month period. • Assisted with social media integration with other OMD agency partners including… Show more • Coordinated paid search efforts for FedEx and ExxonMobil accounts as well as assisted with PepsiCo and Showtime accounts.• Account team managed over $3 million/month in paid search advertising campaigns on Google, Yahoo!, and MSN. • Part of team that restructured FedEx PPC campaigns to align with FedEx Office rebrand which resulted in monthly revenue growth of 300% over a nine-month period. • Assisted with social media integration with other OMD agency partners including successful launch of FedEx in Google-Twitter alpha test. Managed YouTube promoted videos with budgets of over $200k and helped develop mobile app launch marketing plan.• Responsible for on-boarding and training all new Paid Search coordinators as well as lead bi-weekly coordinators meeting to provide additional training and learning opportunities. Show less

• SEO/SEM analyst for 10 Genentech opcos, 14 Eli Lilly opcos, Abbott Labs corporate, OK Cable, and GTO corporate.• Built, analyzed, and tested SEM and PPC campaigns with over $100k in paid search spend.• Built weekly media summaries based on SEM and PPC performance along with budget reports and keyword performance analysis.

• Co-Author and co-inventor of business method patent application for social currency system consisting of reputation system and points economy.• Wrote company business plan and built financial model based on traffic assumptions, potential revenue sources, and operating costs. • Created investor presentation materials and pitched potential angel and VC investors. Successfully raised $760,000 of seed investment capital.• Oversaw development for technology & content departments… Show more • Co-Author and co-inventor of business method patent application for social currency system consisting of reputation system and points economy.• Wrote company business plan and built financial model based on traffic assumptions, potential revenue sources, and operating costs. • Created investor presentation materials and pitched potential angel and VC investors. Successfully raised $760,000 of seed investment capital.• Oversaw development for technology & content departments including hiring and managing a team of 7-10 independent contractors in the US and Ukraine for programming and database work and 200 freelance writers for text content. Ensured team deadlines and deliverables were met.• Directed QXT’s marketing efforts via development of proprietary social currency system and social interaction metrics, managed marketing campaigns including paid search and social media initiatives and developing targeted advertising system integrated with QXT's social currency, a reputation system and points economy. • Negotiated strategic technology partnerships with Sun Microsystems and Regan Technologies and engaged in consultation with Fleishman-Hillard's Youth and Mobile Agency. Show less

Education record

High School