Crosby Grant Email & Phone Number

Us

Managing cross-functional teams to build enterprise Enterprise Search and Discovery solutions after leading Enterprise API product teams for 2 years. Hired and developing 8+ cross-functional individuals in critical roles. Driving adoption of Product Management, Agile, and SAFE practices across multiple FRS Banks. Developing product vision, roadmap, metrics and monitoring systems to iteratively improve product development. Key Achievements:• Generated $1.5M in annual savings by recommending and implementing organizational changes.• Delivered $10M in annual value increases by identifying and executing product-led growth initiatives.• Reduced development time 17% with an enterprise-wide API solution, driving multi-year efficiencies across distributed software development teams and integrating into the technology stack for a major public launch.• Generated $1M with a new chargeback business model that paves the way for additional revenue streams. • Helped 4 individuals secure promotions through direct training and mentorship.

Midvale, Ut, Us

Recruited by executives to grow a 20+ person global team (engineers and product managers in USA, Ireland and Latin America), and to drive the enterprise adoption of Product Management and Agile best practices. Grew the in-house marketing tech stack and product-led growth strategy utilizing a new automated Artificial Intelligence (AI) and Machine Learning (ML) driven AdTech stack. Instilled an entrepreneurial spirit to increase efficiency, predictability, scalability, and overall KPI health. Key Achievements:• Improved organizational efficiency and product alignment 30% by implementing Agile best practices. • Enhanced KPIs such as CTR by 7% and conversion rates by 5% due to improved ad targeting, leading to higher marketing effectiveness.

San Jose, California, Us

Led Product Management teams integrating eBay Advertising with Data Management Platforms (DMPs), Demand-Side Platforms (DSPs), and Supply-Side Platforms (SSPs) to address critical gaps in monetization. Conducted comprehensive financial analysis to identify unrealized revenue potential through iterative product development and industry partnerships. Partnered with the sales team to gather direct input from advertising customers, realign product direction, and focus the audience generation engine on key customer-demanded dimensions.Key Achievements:• Increased productivity 30% by restructuring and training agile product teams focusing on high-impact features.• Enhanced ad targeting and effectiveness, driving over $10M in revenue potential through product-led growth initiatives.• Increased ad targeting effectiveness by 20% through collaboration with advertisers, data partners, and key eBay leadership to implement integration strategies.

Seattle, Wa, Us

Led a cross-functional team of 16 building automated software to manage a $1B marketing budget. Directly managed performance marketing efforts for Amazon Canada with a $200M budget. Conducted efficiency analyses and implemented improvements to optimize automated marketing algorithms. Provided regular updates to Amazon leadership on the status of marketing efforts, ensuring alignment with organizational goals and financial objectives. Key Achievements:• Increased efficiency by 238 basis points across a $1B marketing budget.• Generated $70M of revenue potential by discovering and capitalizing on an opportunity in Google’s ad Quality Score algorithms.• Improved efficiency potential by over $20M by tightening bidding MAPE (mean absolute percentage error) from 7 cents per bid to 5 cents per bid.

Scaled revenue-generating marketing system and integrated with core Product Management to optimize the customer experience, driving $350K incremental revenue in the first year and substantial long-term growth. Recruited, trained, and mentored an Ad Operations team of 5. Led product development and marketing efforts for multiple product lines and established performance metrics to track and optimize marketing campaigns. Collaborated with internal and external stakeholders to align marketing strategies with organizational goals and market demands.Key Achievements:• Achieved 150% Compound Quarterly Growth Rate (CQGR) over 3 quarters by transforming the Pay-Per-Click (PPC) operation from "best-guess" manual bidding system into a data-driven, automated, and scalable operation.• Improved efficiency 38% and established key strategic differentiator for the company by creating a data warehouse and analytics group to integrate marketing with customer experience and product development.• Helped 2 individuals secure promotions through direct training and mentorship.