David Crothers Email & Phone Number

Burlington, VT, US

Longchaumois, FR

Oversee US business operations and work closely with our talented team to ensure the brand's sales plan is successful nationally. We aim modernize our sales channels development with an important focus on DTC sales growth. Direct reporting to Global CEO with sales targets, KPIs, customer acquisitions, trade, retail and consumer sales and marketing.

Longchaumois, FR

Stepped into national sales role to fill gap between CEO's while managing marketing responsibilities. Worked closely with sales agencies in the field to help manage leadership transition. Oversaw key accounts, specialty B&M retailers and maintained DTC growth in order to continue critical business operations.

Longchaumois, FR

I was brought on to overhaul Julbo’s US sales and marketing strategies. I launched Julbo’s US DTC sales plan and kickstarted the brands ecommerce business while assisting B2B retail growth. It was important to diversify Julbo’s sales channels so we focused on gaining brand visibility through events, athletes, social media and a robust digital marketing.

Climberism launched in 2009 and grew to be the online climbing media source for all of New England and beyond. Produced a bimonthly online digital magazine for over thirty thousand subscribers. Oversaw all content direction and digital and print marketing development until 2014 when Climberism was purchased by Height of Land Publication. I then worked.

Worked closely with world-class photographers across the world in order to select the best and compelling images for all print publications and social media campaigns.

Oversaw complete digital media and content development for all publications. Developed strategic outreach and web growth plans across multiple platforms. Managed social media with a focus on engagement and lead generation.

Digital media agency that specializes in online brand development, advertising management and e-commerce growth. Turnkey agency with a focus on creative design, digital outreach campaigns and marketing and social media support.