Tracy Crouthamel Email & Phone Number

California, United States

Santa Clara County, California, United States

• Leading several product teams globally for all new go-to-market product launches and product growth phases, collaborating with our amazing teams in the USA, UAE, APAC, and EMEA. We focus on new product development.
• Energy and environment
• Medical technology
• MobilityOur teams have a difficult job ahead of them, but together we can build a successful future for Niterra and the world.

Santa Clara, California, United States

Brisbane, California, United States

• Product Manager and Product Marketing Manager for a portfolio of 4 international, class 3, medical devices with consumables. Led new product initiatives, go-to-market strategy, through to launch and end-of-life. Some.
• Conducted market analysis including competitive landscape, market trends, innovations and projections, user feedback, and customer focus groups
• Created and presented new product proposal including financial model, cost of goods, businesscase, product requirements, pricing strategy, key messaging, and go-to-market strategy
• Built product marketing strategy, branding, and all assets for devices while collaboratingcross-departmentally with Sales, Engineering, R&D, Clinical, Regulatory, and other teams
• Collaborated with and enabled Sales Team by building pitch decks, competition cards,incorporating feedback, and creating friendly sales competitions and sales promotions
• Created product marketing assets for digital, print, tradeshows, and sales teams

LAZ Parking @ Oakland International Airport, Oakland, CA

Strategic marketing plan and proposal for 4 locations in New York and New Jersey for LAZ Parking

LAZ Parking @ Oakland International Airport, Oakland, CA

• Led small team, managed marketing budget, strategy, planning, and execution in travel and real estate industry (B2C regional market). LAZ Parking, under contract to Oakland International Airport and Port of Oakland.
• Marketing strategy, plan and budget representing $38M in annual revenue using market andcompetition research, with high-performing direct reports
• Hired and managed relationships across all partners including media buyers, digital,traditional and branding agencies, web developers, videographers, graphic designers,promotional product and print houses, public.
• Created and executed 9 multichannel campaigns over 2.5 years inclusive of video, email,paid and organic search, social media, print and digital ads, direct mail and press releases
• Analyzed, reported, and presented executive summaries to stakeholders and clients
• Increased average transaction value +$10, lead 403% increase in email subscribers, built andlaunched brand strategy leveraging market research and customer feedback

Livermore, CA Relocated To Stockton, CA May 2019

• B2B international marketing for an industrial equipment manufacturer. Headquarters moved from Livermore to Stockton. I secured a role as Marketing Manager at OAK after REMco relocated.
• Reported directly to president, built marketing plan including tradeshow event marketingstrategy focusing on lead generation and nurturing in highly niche market
• Decreased website bounce rate from 82.5% to 54% through complete redesign of 103Google-indexed pages including website and data migration to WordPress creatingcompany's 1st CMS organizing 37 years of assets online with.
• Wrote and proposed marketing plan, budget, and digital strategy

Miami/Fort Lauderdale Area

• Global marketing production and execution for Fortune 50 companies in B2C insurance industry
• Saved 1⁄4 million dollars annually (73% YOY) by launching email communications for top clientincluding POS opt-in, email record retention and print default to keep regulatory compliance
• Initiated and led marketing asset repositioning and design for Jaguar, Enterprise and BMWspearheading aggressive 40% expansion into a new vertical market
• Helped hire 2 marketing coordinators, onboarded, trained, developed top-talent
• Executed on time and budget in an agile environment across 7 departments and 3 vendorsfor all marketing channels including email, print, SMS and web for T-mobile, Samsung,Google Fi and Xfinity representing more than.

Miami/Fort Lauderdale Area

• B2B sales and account management for South Florida market
• Prospected, won, managed 19 new B2B accounts across 14 industries for print andmarketing while consulting with C-suite decision makers on marketing and event strategy
• Earned and grew $150K book of business from scratch in newly defined sales territory

State College, Pennsylvania, United States

• Hired, trained, and coached team of direct reports
• Led 2 most profitable quarters

State College, Pennsylvania, United States

Pennsylvania, United States

Worked retail full-time and found an amazing mentor. He guided me through the process of how to navigate college as a first generation college student and grow a career. I continued to work full-time throughout college (education 100% self-financed) and graduated with full honors at top 5% of my class in December 2013. I'm passionate about mentoring others.

Bachelor Of Arts - Ba, Media Studies, Anthropology, 3.7

Graduated top 5% of class with honors 1st generation college graduate Education 100% self-funded

International Studies, 3.5