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Innovative senior executive and entrepreneurial business leader with experience spanning from digital media startups, private equity portfolio companies and franchise organizations, to leading and transforming teams of 800+ in Fortune 50 companies. Delivering dynamic leadership and consulting services connected across core disciplines of P&L ownership, strategy, sales, marketing, product, organizational development and operations.As EVP-Local Markets, responsible for sales execution and sales enablement of Valpak’s 500+ nationwide local sales force, with P&L responsibility for 138 company-owned and franchise markets. Transformed and expanded the channel through talent acquisition and implementing modern sales tools, training, playbooks and processes. As Senior VP-Sales, led YP’s $380M West region of 680 sales professionals, responsible for digital and print media sales.Led product, marketing & sales at AT&T’s internal startup, pioneering local search & digital media in the early dot-com days. Instrumental in developing online & mobile products that grew to $1B in digital ad revenue.As CMO, led $30M advertising & rebranding effort for Yellowpages.com, launching the award winning, “Need something?” ad campaign including TV, online, mobile, outdoor, radio & events. Brand awareness grew from 54% to 82%. Peaked as #25 ranked U.S. website with 39M unique visitors. Led sales enablement and operations for AT&T’s 4,000+ advertising salesforce, helping transform the sales channels, retooling sales training and compensation, introducing Salesforce.com / CRM, modernizing sales tools, introducing the ad campaign performance management model and establishing a new digital-only sales channel.Private Equity, M&A and startup experience in leading the transformation of Valpak for Platinum Equity, along with the formation of the Yellowpages.com joint venture between SBC & BellSouth, including the acquisition integration of Silicon Valley tech company Ingenio. Following the Valpak assignment, contracted by Platinum Equity to accelerate the commercial transformation of United Site Services. PE experience also includes representing AT&T in the carve-out of AT&T’s interactive and advertising business units, including due diligence data assembly and in-person management presentations with PE firms TPG and Cerberus, and then running Sales Operations and West Region sales for Cerberus.Frequent spokesperson & representative, including testifying on behalf of AT&T in Washington D.C. to the Senate Subcommittee on Antitrust regarding competition on the Internet.
Neighborly®
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President - Mr. Rooter, Corporate Markets | Kkr Portfolio CompanyNeighborly® Aug 2024 - PresentWaco, Texas, Us
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AdvisorAgentz Jul 2023 - PresentSan Francisco, Ca, Us -
Consultant | Platinum Equity Portfolio CompanyUnited Site Services Aug 2023 - Jul 2024Westborough, Ma, UsTeaming with portfolio company executives and Platinum Equity principals to develop and install new commercial GTM strategy, including channel design and choreography, seller responsibilities, staffing allocations, SOP playbooks, compensation plans, commercial KPI’s, dashboards, market plans and strategic sales campaigns. Providing coaching and support to commercial executives - working across departments to ensure alignment and collaboration to “get stuff done”. -
Executive Vice President - Local Markets | Platinum Equity Portfolio CompanyValpak Nov 2017 - Jan 2023St Petersburg, Florida, UsRecruited by Platinum Equity to join the Valpak senior leadership team to inspire and execute the company transformation. Functionally led local sales and market development with P&L responsibility for 138 owned and independent franchise markets with 500+ local sellers across North America. Drove key strategic programs, including building nationwide enterprise sales organization, acquiring and developing talent, establishing best practice playbooks and processes, implementing sales enablement disciplines, executing CRM / Salesforce adoption, expanding consumer audience reach through increased distribution and frequency, and introducing new products to leverage existing salesforce and gain additional market share.Valpak is a pioneer in the direct mail advertising and database marketing space, providing print, digital advertising and data based solutions across the U.S. Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive. Open the Neighborhood!™ -
Senior Vice President, Sales | Cerberus Capital Portfolio CompanyYp Marketing Solutions Jan 2013 - Aug 2017Atlanta, Ga, UsSenior leader for online, mobile and print media sales for YP, formerly AT&T Interactive and Ad Solutions. YP is North America's largest local search, media and advertising company with relationships spanning over 600,000 businesses. Led $380M annual digital and print advertising sales for YP’s 680-person West Region, including strategic planning, resource allocation, channel design and development, forecasting, guidance on product strategy and marketing, curating winning culture and achieving revenue goals. Managed key products, including Yellowpages.com, search engine marketing, websites, mobile and online display, social, video, direct mail, email, search engine optimization and print yellow pages performance advertising. -
Vice President-Sales Operations At At&T Advertising SolutionsAt&T Dec 2009 - Jan 2013Dallas, Tx, UsLed sales enablement efforts, modernizing the local advertising sales channels and managing the Sales Operations organization of 800+ employees. Responsible for nationwide advertising sales strategy and planning, training and leadership development, sales systems and processes, compensation, field operations support, analytics and go-to-market innovations. Participated in AT&T’s spin off of its advertising and interactive business units with responsibilities for coordinating with AT&T M&A leads, due diligence data assembly, and management presentations with both TPG Capital and Cerberus Capital Management. -
Chief Marketing Officer-Vp At At&T Interactive|Yellowpages.ComAt&T Jul 2004 - Dec 2009Dallas, Tx, UsFounding CMO responsible for senior leadership and end-to-end marketing at YELLOWPAGES.COM, LLC, a digital media and local search joint venture between AT&T and BellSouth which later became AT&T Interactive. Scope included consumer and business marketing strategy and execution, web and mobile product development and management, site design and user experience, advertising, branding, communications, research, product marketing, ad products, pricing and channel management, growing to $900M+ in annual digital revenue. Launched the new YELLOWPAGES.COM site and brand identity and the “Need something?” national advertising campaign, winning a Silver ADDY for best overall national ad campaign. Brand awareness grew from 54% to 82%, and YELLOWPAGES.COM peaked as the #25 ranked U.S. website with 39M unique visitors. Testified on behalf of AT&T in front of the U.S. Senate Subcommittee on Antitrust in Washington, D.C. regarding competition on the Internet alongside Google, Yahoo! and Microsoft.
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Vice President And Executive Director - Marketing, Product & SalesSmartpages.Com, Sbc Interactive Feb 2000 - Jul 2004Led Marketing, Product Management and Sales for SBC’s digital media start up, SMARTpages.com. Hired as Vice President of Sales and role expanded to include Marketing, Operations and Customer Service departments. Built nationwide sales team of 50 Internet managers in first 4 months and increased revenues 30% in the first 6 months. Responsible for SMARTpages.com website product and brand management, as well as all digital advertising products. Guided strategy and initiatives for overall company direction and business development as member of the senior leadership team.
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Director Of Sales OperationsSbc Directory Operations Inc Feb 1999 - Feb 2000Drove initiatives to enhance print and digital advertising sales across all four SBC directory companies – Pacific Bell Directory, Southwestern Bell Yellow Pages, Ameritech and Southern New England Telephone. Served in leadership role on SBC/Ameritech merger integration team, negotiating strategies for growth and efficiencies of the combined $4.1 billion ad sales organization. -
General ManagerPacific Bell Directory Sep 1995 - Feb 1999Led Yellow Pages advertising sales organization of 100 employees with responsibility for $145 million in annual revenue. Achieved 100% of revenue objective over the three-year cycle. Tripled net published revenue growth over the previous three-year period. Lead all Sales regions over the period in Customer Growth and recorded the highest Sales region employee satisfaction ratings in two out of three years. Appointed to the Bargaining Team for the development and negotiation of a new labor agreement and compensation plan for PBD’s $1.2 billion sales organization.
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Sales Manager - PremisePacific Bell Directory Jan 1992 - Sep 1995Managed an outside sales force of 12 advertising representatives, including hiring, coaching, training. Devised sales and marketing strategies to grow annual revenues in excess of $11 million. Received Executive Level Council of Leaders Award for top Premise Sales Management performance in the company.
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Sales Manager - TelemarketingPacific Bell Directory Feb 1990 - Jan 1992Developed and motivated an inside sales force of 12 advertising representatives. Responsible for $2 million in annual revenue. Received Presidential Level Council of Leaders Award for top Telemarketing Sales Management performance in the company.
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Advertising Sales RepresentativePacific Bell Directory Sep 1989 - Feb 1990Designed and sold Yellow Pages advertising to local businesses in the Orange County, CA area. Performed to 112% of sales objective.
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Manager - Sales SupportPacific Bell Directory Sep 1988 - Sep 1989Began professional career though Pacific Bell's Direct Management Hire (DMH) program. Managed sales market assignment process. Supervised clerical staff.
Matt Crowley Skills
Matt Crowley Education Details
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Usc Marshall School Of BusinessMarketing & Venture Management -
Uc IrvineEconomics
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Servite High SchoolCa
Frequently Asked Questions about Matt Crowley
What company does Matt Crowley work for?
Matt Crowley works for Neighborly®
What is Matt Crowley's role at the current company?
Matt Crowley's current role is Commercial Executive | GTM | Consultant | President | Head of Sales | Chief Marketing Officer | Digital Media Executive | Private Equity | Entrepreneurial P&L Leader | Accelerator | Coach | Mentor.
What is Matt Crowley's email address?
Matt Crowley's email address is mc****@****att.com
What is Matt Crowley's direct phone number?
Matt Crowley's direct phone number is +131423*****
What schools did Matt Crowley attend?
Matt Crowley attended Usc Marshall School Of Business, Uc Irvine, Servite High School.
What skills is Matt Crowley known for?
Matt Crowley has skills like Advertising, Advertising Sales, Online Advertising, Account Management, Digital Marketing, Leadership, Management, Marketing Strategy, Strategy, Sales, Salesforce.com, Digital Media.
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