Laura C. Email & Phone Number

Foster City, California, Us

Chief of Staff to Global Head of Communications and lead Business Strategy & Operations team for Visa's communications functionLead annual planning, budgeting, and goal setting processes for global Communications function; facilitate quarterly operational reviews with Leadership Team and functional reporting for Visa leaders and Board of Directors; facilitate global agency reviewsLead development and execution of annual employee engagement strategy and action plan by working closely with Communications leaders; develop processes and templates for driving team organization and efficiencyLead Global Communications Town Halls, leadership meetings, and training and learning & development for communications employees; lead governance and compliance processes in partnership with Marketing including public speaking and brand & reputation risk reviews; oversee audit requirements Manage Communications org design in partnership with People Team to modernize Communications at Visa and bringing in skills for the future of communications

Foster City, California, Us

Led global enterprise communications for sales employees; led communications for company-wide sales and cultural transformation initiative including managing overall plan and execution, coordinating cross-functionally across Visa, including Communications, Product, Regional, Business Unit, and Transformation partnersOversaw communications and presentations for SVP, including Board of Directors meetings, annual global leader strategy offsite, leadership team presentations, GSCO team meetings, and sales and commercial operations leader meetingsMember of core team supporting Visa’s annual global leader strategy offsite (350+ top leaders); lead planning and execution including agenda, content development, and liaising with executive presenters and their teamsManage GSCO team operations including monthly global operations calls, weekly leadership calls, team offsites, and bi-weekly reporting to Visa executive leadershipLed GSCO goals and performance reporting; provide quarterly updates to offices of the CEO and President

Foster City, California, Us

Operations lead for President; led and supported planning and reporting for key initiatives including goals, Board reporting, bi-weekly executive pipeline report and business reviews with regions and Business Unit functionsSupported design and development of Visa’s global business performance ecosystem including ongoing production, communicating updates, user support, and driving adoption via trainings and enhancements Supported company scorecard development, reporting, and publishingLed content development for external and internal engagements developing talking points and presentations (global and regional client forums, senior client councils, internal leadership calls, investor meetings, employee events, and more)Managed market visits for the President in partnership with local and regional leaders including development of agenda, executive pre-read, client briefings, and presentation materials

Foster City, California, Us

Led internal and client communications for Chief Marketing Officer including client sponsorship events and meetings (Olympics, Super Bowl, FIFA), internal and executive strategic meetings, investor events, Board of Directors meetings, industry events and employee Town Halls; developed briefing documents, talking points and scripts, PowerPoint slides and video editingManaged communications and events for Brand & Marketing function of 600+ employees including global offsites and ongoing brand strategy content series; supported employee communications for brand transformation initiativeManaged CMO market visits (in-person and virtual) including agenda, executive pre-read, and presentation materialsSupported functional operations including bi-weekly updates to Visa leadership, Marketing performance and goals reporting, and annual financial planning processPartnered with Insights & Analytics team to manage internal reporting and documentation of core analytics and success metrics, including campaign KPIs and results, brand health research and brand and company rankingsOversaw new hire onboarding program for Brand & Marketing employees and brand training for employees and external partners worldwide

Foster City, California, Us

Manage communications and events for the Marketing & Communications function and CMO, in addition to driving and supporting other functional activities with the Strategy & Planning team.

Foster City, California, Us

Manage communications and events for the Marketing & Communications function and CMO, in addition to driving and supporting other functional activities with the Strategy & Planning team.

Foster City, California, Us

EA to Global Head of Communications and Media Coordinator for Global Communications Team. Provided assistance to teams as needed around major initiatives and events including sponsorship activations, product launches, executive speaking engagements, financial inclusion initiatives and internal comms.

St. Louis, Mo, Us

Provide strategic media relations, speaking and content development counsel to clients in multiple practice groups, including consumer technology, fitness and public affairs• Experience with top-tier, technology and trade media pitching announcements and events, including Mobile World Congress, South by Southwest, Consumer Electronics Show, eTail West and SAP’s annual customer conference,SAPPHIRE NOW. Primary clients include Visa, Fitbit, SAP and Hewlett-Packard Inc. • Key Accomplishments:o Secured coverage in top tier publications including Huffington Post, MTV.com and Outside Magazine for Fitbit products, events and sponsorshipso Provided communications support for Fitbit’s IPO, one of 2015’s top five IPO’s, handling media inquiries, top tier coverage reporting and pitching broadcast and fitness media to attend IPO evento Support Fitbit crisis communications by handling media requests and inquiries, tracking coverage and positioning Fitbit within the news cycleo Led outreach team for Visa Checkout partnership announcements with Best Buy, Williams Sonoma and other major national brands by developing target media list, handling outreach and tracking resulting coverage in key trades including Internet Retailer, PYMNTS.com and NFC Worldo Developed messaging and managed logistics and staffing for DC event supporting #ChipReady campaign to increase consumer awareness of enhanced security benefits of EMV chip technology and credit card liability shift. Worked with Visa Public Affairs and third party partners as well as handling pre-event briefing sheets and day-of walk through with brand ambassadors. CEO presence at event was featured by Visa Comms team.o Supported and staffed Team Visa Summit as part of their Olympic sponsorship o Provided strategic counsel and media relations support to Visa and Fitbit for speaking opportunities.

Paris, Fr

Service multiple clients across the healthcare, consumer, enterprise and clean tech practice groups providing strategic counsel for media relations, content creation, speaking and awards programs, conference planning and management of customer programsDeep familiarity with entirety of new business development lifecycle, with experience in brainstorming, content creation and client-facing pitch executionKey accomplishments include:o Secured regular briefings and coverage for clients in core trade publications and major outlets including NYT coverage for emerging high-end online retail client, byline in “CEO Perspectives" feature in Executive Insight for healthcare client, CEO byline in Intersolar conference edition of North American Clean Energy for clean tech client and Forbes briefing with major big data cliento Managed speaking program for major big data client with acceptances including Strata + Hadoop World, TDWI Solutions Summit, and DataBeat conferenceso Drafted multiple sections of 2014 PR plan for launch of healthcare IT brand subsidiary of Fortune 500 corporation

Washington, District Of Columbia, Us

Responsible for communications and coordination with external and intra-governmental partners including Nike,General Mills, the USDA and the American Alliance for Health, Physical Education, Recreation & Dance (AAHPERD) for First Lady Michelle Obama’s Let’s Move! and “Joining Forces” initiativesDeveloped and drafted communications plan for the I can do it, you can do it initiative to encourage enhanced accessibility to physical activity for developmentally disabled persons. Liaised with government and non-profit partners to ensure successful launch including drafting per-partner guidance based on available resources, exposure and expertiseResearched and briefed staff on the implications of the newly passed Affordable Care Act as it related to Council’s ongoing and upcoming programs and initiativesFacilitated coordination of messaging between HHS, corporate partners and celebrity ambassadors for National Physical Fitness and Sports Month in May and other monthly health and fitness observancesAuthored website and YouTube channel content ensuring compliance with strict government regulationsAssisted in planning of annual public Council Member meeting and logistics for VIP attendees to White House events

Organized marketing campaigns, communications and events for start-up fitness company along with studio management and operations including developing content for weekly marketing emails, coordinating partnerships with local businesses for community events, fitness blogger outreach and updating the studio website and content, including the Revolve blogCreated partnerships and design fitness events with non-profit organizations to bolster fundraising efforts with organizations such as Live Strong and the Leukemia and Lymphoma Society Other operational responsibilities included managing studio budget, staff schedules, instructor requests, guest inquiries and coordination of facilities maintenance

Vancouver, Bc, Ca

Managed sales associate teams of 3-5 members, tracked store performance metrics and had responsibility for budgetary planningOrganized store’s Community team, directing general store marketing efforts as well as managing the store during sales shifts, coordinating staff and servicing store guestsLed and coordinated grassroots outreach programs. Specifically targeted efforts in social media, sell-through strategy, run club and Ambassador programs, as well as designing weekly product notification emails sent to 1,500 customersDirected regional initiative to increase running apparel sales to 50% for all stores, maintaining a weekly sell-through goal of 12% by coordinating social media, visual merchandising and staff Served as store representative for national product and strategy calls

Master'S Professional Studies, Sports Industry Management

B.A., Foreign Affairs, Art History

Education record