828.Media is a modern media solutions company dedicated to empowering mid-sized agencies and independent brands with cutting-edge, data-driven strategies. Rooted in Detroit’s spirit of resilience and innovation, we transform media from a cost center into a profit-driving intelligence hub. We offer fractionalized media services, advanced audience targeting, and actionable insights to ensure our partners remain competitive in today’s complex landscape. At 828.Media, we pride ourselves on transparency, adaptability, and delivering measurable outcomes that help agencies and brands win bigger, more often, and smarter.

Just Global is an integrated marketing agency built to service the world’s most impactful brands at a time of global digital transformation. A modern powerhouse; an independent, global, and truly full-service agency built to deliver authentic, inventive experiences for its clients. With media, insights, and creative expertise all underpinned with data.

CORPORATE PROFILE: A $1.3B top 10, Global Media Agency with 8,000 employees. RESPONSIBILITY PROFILE: Report to the Worldwide CEO with responsibility for growing Midwest Operations and scaling NA business development with 8 and 9 figure clients. The Global CEO initially recruited me in 2010 and then again in 2018 to increase top line growth.ACHIEVED IN THIS ROLEGLOBAL / NATIONAL EXPANSION• To support overall worldwide growth, I identified opportunities to consolidate and drive new revenue. Led new engagement capture planning and led sales training. This resulted in a number of significant marquee label global/local wins.

CORPORATE PROFILE: A $9.6B Marketing Services Agency with 40,000 employees.

CORPORATE PROFILE: I reported to the CEO, Americas & Europe. I had 1,100 employees with 30 direct. I was responsible for leading and developing the company’s largest and most profitable client relationship. RESPONSIBILITY PROFILE: I was recruited and tasked to improve sales and deepen engagement within the largest marquee accounts. I interviewed key stakeholders, identified capable internal/external talent, and built a new team, reassigning or releasing unproductive team members. We evolved the business plan into a new scope, roles, and KPIs. I coached clients, direct reports, and maintained communication with the Board on milestones. Within 3 months, resolved primary issues and strengthened relationships, which maintained share value.ACHIEVED IN THIS ROLEGLOBAL / INTERNATIONAL / NATIONAL EXPANSIONS• Identified an opportunity to increase engagement within the GM account and built a specialist team, assigned central and local leads to each project, and crafted a strategic plan for each. This effort resulted in growth the first 2 months and continued until Chevy US dealers signed. This exceeded all revenue expectations as it contributed to an elevation in baseline revenue.RESTRUCTURING / BUSINESS TRANSFORMATION / RECRUITING & MENTORING• The CEO and Global Head of Talent tasked me upon my arrival to maximize productivity. Investigation revealed the need to improve alignment. I created, evangelized, and led restructuring, reallocating talent and redefining roles. Over the next 4 months, I recruited, trained, and mentored replacements for critical roles. This transformation delivered transparency, identified top performers, and became a Best Practice within the company.

REVENUE GROWTH / CUSTOMER ENGAGEMENT• To bolster revenue and secure long-term contracts, I assembled a team of 5 core leaders, built the business plan, and adjusted KPIs, communicating benchmarks. Together, we improved and established better processes and KPIs. This improved efficiencies, and client satisfaction scores increased every 3 months, which resulted in the coveted GM Supplier of the Year Award and bolstered the relationship with an eased contract renewal.BUSINESS TRANSFORMATION / KPI DEVELOPMENT• In an effort to improve top line revenue, I met regularly with a team of 25 direct reports who each developed a set of KPIs (built from master business plan), ultimately resulting in ~1,000 KPI’s to track in pursuit of new business. These benchmarks transformed operations, strengthened relationships, and won incremental business while improving morale and employee retention. This contributed to winning the Supplier of the Year award referenced above.MULTI-SITE OPERATIONAL IMPROVEMENT / EMPLOYEE CUSTOMER ENGAGEMENT• To improve client relationships, I conceived and led a Net Promoter Score survey for 500 clients to solicit feedback and identify ways to improve engagement. We analyzed this data by brand and region and used the information to make improvements (e.g. quality of product and team, timing turnaround, responsiveness, and key agency metrics). This led to an average 21% market improvement over 3 years, and an 8.5/10 advocate score. These metrics were then established as KPIs for all key client relationships.COST REDUCTIONS• I was tasked by the CEO to reduce media spending without sacrificing quality or overall performance. I formulated a 12-month plan, established a Global Head of Trading role to approve all spending, led trading workshops, and closely monitored KPI’s. Over 4 years, these efforts exceeded cost reduction goals by ~2X. Today, all large-scale global projects are closely managed.

CORPORATE PROFILE: A $1.3B top 10, Global Media Agency with 8,000 employees. RESPONSIBILITY PROFILE: Reported to the Worldwide CEO with responsibility for 2,200 employees, 30 direct reports, 25 offices, and growing APAC Operations and scaling business development with 8 and 9 figure clients. After 3 years of stagnant sales in the Asia Pacific region. I assumed control and segmented the region into sub regions, measured growth, vitality metrics, and industry reputation. Within one year, I recruited new talent and over the next 6 months, this effort transformed productivity and restored the firm’s reputation, ultimately achieving a #3 ranking and securing multiple marquee accounts with single year growth rate of 25% per independent source (RECMA).ACHIEVED IN THIS ROLEINTERNATIONAL EXPANSION• To increase market penetration, I targeted, recruited, hired, and mentored a business development team, centralized core functions, and advised on selling and marketing tactics. Within the first 4 months, this team secured business from Procter & Gamble across multiple Asia, & SE Asia regions, which attracted key prospects such as Coca-Cola and led an increase in the engagement. EBITDA GROWTH / MARKET SHARE CAPTURE / HIPO ENGAGEMENT / RETENTION• In the wake of the Transformation of the leadership team (above), leveraged economies of scale for cost reductions. We improved Third Party Referral Study results, HIPO engagement, and retention, as China, Australia and India achieved 20% top line growth. Profitability doubled industry standards, making the division the fastest growing and APAC’s fastest growing media agency per independent source (RECMA).

CORPORATE PROFILE: A $25M Global Communications Planning Agency with 200 employees. RESPONSIBILITY PROFILE: This Company was a start-up, I reported to the Board of Directors with an $11M OPEX, $500K CAPEX, $15.75M Revenue Goal and 150 employees with 20 direct. I managed clients’ advertising media investments and communications planning strategies.ACHIEVED IN THIS ROLEEVOLVED AGENCY MODEL & EFFICIENCIES• Clients were unsatisfied with previous agency partners’ lack of media agnostic position, Identified an opportunity to develop new communication planning agency & standards. Within 3 months, I completed the organizational framework, prospects, and identified key founding staff. This resulted in a purpose built network with the best in-market network resources; tailored to client needs. My team pitched and won 5 major clients based on these parameters, which generated double digit revenue and above average margin return in the first year. This led to an equity ownership agreement with Omnicom.