Roxana Torrente Cardenas

Roxana Torrente Cardenas Email and Phone Number

Communications Professional | City of Weston @ City of Weston
Weston, Florida, United States
Roxana Torrente Cardenas's Location
Fort Lauderdale, Florida, United States, United States
Roxana Torrente Cardenas's Contact Details

Roxana Torrente Cardenas work email

Roxana Torrente Cardenas personal email

n/a
About Roxana Torrente Cardenas

With a 6-year career spanning communications, marketing, and public relations, I thrive at the intersection of strategy, creativity, and storytelling. From managing multi-channel marketing campaigns across North America to spearheading civic engagement initiatives for the City of Weston, my passion lies in connecting people to brands, ideas, and communities.Industries I've worked in:Local GovernmentHealthcareNonprofit SectorElectronic Distribution eCommerceWhether crafting impactful content, managing community events, or leading PR projects, I’m driven to make every message count. My goal has always been to use my skills and network to bridge gaps and bring communities closer together. Let’s connect to collaborate on meaningful projects.

Roxana Torrente Cardenas's Current Company Details
City of Weston

City Of Weston

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Communications Professional | City of Weston
Weston, Florida, United States
Roxana Torrente Cardenas Work Experience Details
  • City Of Weston
    City Of Weston
    Weston, Florida, United States
  • Municipal Technologies Llc
    Communications Specialist (City Of Weston, Florida)
    Municipal Technologies Llc Nov 2024 - Present
    Palm Beach Gardens, Florida, Us
    Support all communications and outreach activities for the City of Weston. Work within the Communications Department to develop and disseminate information about City programs, events, and services to inform and engage the community. Create and manage multimedia content, coordinate civic engagement programs, and assist with public outreach during events and emergencies.
  • Rutronik Electronics Worldwide
    North America Marketing Manager
    Rutronik Electronics Worldwide Oct 2022 - Nov 2024
    Ispringen, De
    Leading marketing and communications efforts for Rutronik's North America region. Thought leader driving brand awareness through traditional and modern digital means.
  • Glory To God Ppec Center
    Marketing And Communications Coordinator
    Glory To God Ppec Center Oct 2020 - May 2022
    Miami, Florida, Us
    Managed all communications and marketing efforts including social media strategy, print media, and advertising for Pediatric Center for kids with disabilities. Created social media campaigns for Instagram, Facebook, and Tiktok as well as developed content for each social platform. Responsibilities:• Write and edit copy for different business’ projects (print, brochures, web, and social media).• Create monthly content calendars for social media platforms including graphics and copy.• Design marketing materials including pamphlets, business cards, website content, and more.• Serve as spokesperson for events in collaboration with the city of Miami (includes press interviews).• Analyze project results and evaluate metrics to provide recommendations to management.• Implement changes and updates to main website (Wordpress).• Oversee contractors such as consultant in charge of paid google campaigns (PPC) and photographers. • Brand activation for events and implementation.Key Accomplishments: • Increased social media followers by over 300% and total engagement by 200%.• Successfully coordinated events with the City of Miami police and fire departments including press coverage in multiple local channels. • Increased social media leads by 100%.
  • American Heart Association
    Marketing And Communications
    American Heart Association Nov 2019 - Aug 2020
    Dallas, Texas, Us
    Develop and implement the organizations' media and communications strategies as well as marketing programs to promote community engagement for multiple annual events and campaigns to advance the organization's mission and market priorities. Responsibilities: • Write press releases, media alerts, and well-researched articles and distribute to key media outlets.• Lead the development and editing of advertising, print and digital collateral, social media, and email marketing content including videos and ads.• Work closely with different internal teams for messaging to produce different communication and social media content.• Develop creative social media campaigns for 20+ corporate sponsors and to reach internal goals.• Create social media and communications strategies and schedule for annual events.• Attend fundraising events to capture live and static content for digital platforms.• Gather analytics, evaluates campaigns' effectiveness and present findingsKey Achievements: • Assisted with Heart's Month media placements that recorded 244,699,385 impressions: collaborating with local and national outlets including: Univision, WPLG, NBC, Telemundo, CW and others.• Helped create Heart Month's social media campaigns and posts that recorded 172,000+ impressions through Facebook, Instagram, and Twitter.• Part of the team that raised a record-breaking amount of over $1 million dollars in donations for the Broward Heart Walk.• Aid in gathering more than 25 VIP unpaid social media ambassadors for 2019-2020, the highest for the South Florida market.
  • Rave Digital
    Lead Sales Coordinator
    Rave Digital Jan 2019 - Nov 2019
    Parkland, Florida, Us
    • Assisted in revamping overall sales strategy and marketing efforts for Rave Digital. • Analyzed results of campaigns by compiling quarterly campaign reports.• Coordinated logistics efforts for events and trade shows including creation of marketing materials.• Engage in B2B sales of E-commerce, CRM, and Digital Marketing services.• Served as the primary point of contact for new leads and clients.
  • Rave Digital
    Account Manager
    Rave Digital Oct 2016 - Dec 2018
    Parkland, Florida, Us
  • Keller Williams Realty, Inc.
    Operations And Marketing Manager
    Keller Williams Realty, Inc. Jan 2016 - Sep 2016
    Austin, Tx, Us
  • Paseos Tours Inc
    Marketing Intern
    Paseos Tours Inc Jan 2016 - Jul 2016
  • City Of Coral Springs
    Front Office Associate
    City Of Coral Springs Jun 2014 - Jun 2016
    Coral Springs, Florida, Us
  • Academia Dental
    Schedule Coordinator
    Academia Dental Aug 2015 - Jan 2016

Roxana Torrente Cardenas Skills

Marketing Strategy Account Management Customer Relationship Management Microsoft Office Sales Communication Cold Calling Digital Marketing Social Media Marketing Real Estate Email Marketing Branding And Identity Advertising Lead Generation

Roxana Torrente Cardenas Education Details

  • Florida International University - College Of Business
    Florida International University - College Of Business
    General
  • Broward College
    Broward College
    Marketing Management

Frequently Asked Questions about Roxana Torrente Cardenas

What company does Roxana Torrente Cardenas work for?

Roxana Torrente Cardenas works for City Of Weston

What is Roxana Torrente Cardenas's role at the current company?

Roxana Torrente Cardenas's current role is Communications Professional | City of Weston.

What is Roxana Torrente Cardenas's email address?

Roxana Torrente Cardenas's email address is ro****@****sys.com

What schools did Roxana Torrente Cardenas attend?

Roxana Torrente Cardenas attended Florida International University - College Of Business, Broward College.

What are some of Roxana Torrente Cardenas's interests?

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What skills is Roxana Torrente Cardenas known for?

Roxana Torrente Cardenas has skills like Marketing Strategy, Account Management, Customer Relationship Management, Microsoft Office, Sales, Communication, Cold Calling, Digital Marketing, Social Media Marketing, Real Estate, Email Marketing, Branding And Identity.

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