Christopher Alba Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Category Management & Brand Development: - Managed over 50+ licensee partnership and negotiated license agreements for the Accessories, Footwear, Stationery and Pets sub-categories- Acted as brand ambassador for Marvel, guiding licensees through onboarding, business development, retail opportunities and marketing synergies for new content related product launches and evergreen programs and strategies- Analyzed sales forecast as part of conducting quarterly financial reviews - Effectively communicated with licensees, stakeholders, and counterparts to maximize licensing partnerships and resolve any internal or external concerns

Category Management & Brand Development:- Negotiated license agreements and managed licensee partnerships for the Home Décor and Pets sub-categories- Organized, directed, and reviewed all respective brand marketing tactics and strategies, and was responsible for administrative contract duties for all licensees within the Home Furnishings, Infant Home Furnishings, and Pets categories- Contributed towards 102% YOY growth for the Home Furnishings, Infant Home Furnishings, and Pets categories with 93% YOY growth for licensees and sub-categories personally managed- Actively collaborated with Product Development (PD), Integrated Retail (IR) and Franchise teams to drive brand initiatives and priorities, and to address retailer and market opportunities- Continuously collaborated and communicated with colleagues within other respective franchises and categories to maximize synergies and opportunities across any-and-all shared businesses- Liaised with internal stakeholders (i.e., Legal, Finance, International Labor Standards (ILS), Product Integrity (PI), Corporate Brand Management (CBM), Revenue Accounting, Brand Product Management (BPM)) to identify and drive solutions with and for licensee partnerships

Category Management & Brand Development:- Analyzed line of business to lead and support new contract, contract renewal, onboarding, marketing and business review discussions for the Pets and Dry Goods categories- Collaborated with PD, Branding/Packaging, and IR teams to drive Franchise initiatives and priorities and to address retailer and market opportunities- Worked closely with other business units (i.e., Studio Promotions, Corporate Alliances) to align on tactical executions and strategic plans to efficiently maximize licensees’ cross-Company partnershipsProject Management & Product Development:- Spearheaded the transition of product development and project management responsibilities for the Arts & Collectibles sub-category

Category Management & Brand Development:- Gathered data, analyzed line of business, and led contract renewal discussions for the Automotive sub-category- Assisted in the management of the Seasonal Décor sub-category by drafting deal point memos (DPMs), processing amendments, and managing the review process of licensee marketing collateral Project Management & Product Development:- Managed the development of over 1,600 products for the Arts & Collectibles sub-category, working closely with Licensees, Central Creative teams, and additional stakeholders to ensure products abided by Corporate Brand guidelines, aligned with Franchise initiatives and priorities, and appropriately targeted intended consumers- Partnered closely with Licensees and the BPM to streamline product development processes and workflow for the Arts & Collectibles sub-category

Category & Product Management:- Drafted, reviewed and revised DPMs for new contracts, renewals and amendments, and entered corresponding information into contract lifecycle management (CLM) system- Conducted market research and presented market trends and white space opportunities within the furniture, pets and seasonal décor product types- Developed decks for internal and external presentations (e.g., Licensee product line lists, retailer pitches, retail store checks)- Consolidated and maintained accuracy of licensee contact, product, and sell-in information; provided corresponding deliverables to cross-function teams (i.e., Franchise, PD, Synergy, Public Relations, IR)- Managed influx of product samples and handled organization of team storage spaceFranchise Support & Brand Development: - Provided Licensees with updates to Franchise initiatives, style guides and any additional corresponding assets and information- Supported and collaborated with Franchise team to produce and aggregate content, create editorial copy, and build strategies to organically grow social media account (@StarWarsLife Instagram)- Managed ad marketing submissions and approvals (i.e., promotions, social media content)

Woodland Hills, Ca, Us

- Managed accounts and relationships with over 30+ clients focusing on retention and up-selling to contribute to the long-term value of the agency’s book-of-business- Proactively identified and addressed customers’ concerns regarding account questions, insurances coverages, billing, and other general inquiries - Collaborated with mutual third parties to ensure efficient and swift customer service and processing times by creating, reviewing, and revising account documents and correspondences

Los Angeles, Ca, Us

- Aided store profitability through exceptional customer service, employee training, inventory control, loss prevention and continuous collaboration with colleagues and management to achieve store objectives and goals- Delegated cashiering and customer service responsibilities to appropriate team members and assisted in managing the merchandising of products on store floor- Trained, coached and supervised sales associates and cashier- Provided management with key insights and feedback of employee performance and store recommendations

Bachelor Of Science - Bs, Management

Minor, Quality Management & Assurance