Recruit, hire and train local ambassadors in each designated Grassroots market. Coordinate with key stakeholders to create detailed Grassroots Marketing Plans. Develop and communicate Marketing Plans to ambassadors for implementation. Build and support a strong grassroots program that generates a buzz around CGI events through building relationships, distribution and word of mouth.

Create brand awareness and build lululemon communities. Develop strong community leaders at the store level. Connect key local athletes to the store. Strategize innovative, grassroots events that generate a buzz. Have fun.

Managed accounts and media purchased by WMG for clients with attention to detail in all reporting. Coordinated marketing and advertising strategies in conjunction to clients needs. Created press releases and marketing collateral for a targeted group of athletic media outlets.