Craig Simmons Email & Phone Number

Nashua, New Hampshire, Us

San Mateo, Ca, Us

• Oversaw creation and rollout of proprietary SSHB+SSP to Rakuten O&Os across all media formats (banner, native, video) and environments (mobile, desktop, CTV)• Grew Rakuten O&O media monetization from $8 million to $68 million across both direct and programmatic sales channels• Manage, coach and mentor team of product managers responsible for creating media-related technologies and offerings across programmatic and direct sales including audience insights, measurement & validation, CTV interactive ads, sponsorships, audience segmentation, retail media, and ad verification.• Directed and broadcasted vision of products utilized/created/sold for 20+ engineers, 10+ ad operations, 20+ commercial sales

San Mateo, Ca, Us

• Directed 15+ engineers (on- and off-shore) to launch Rakuten SSHB & SSP system complete with rules engine, reporting, support for all major formats, 20+ integrated demand sources, auto-scaling (i.e. processing 800+ mm ad requests/day)• Launched in-house media planning tool from scratch to include full workflow mgmt., integrated reporting systems, email notifications and automated-contract creation for IOs• Managed a team of 3 product managers for net-new media business within RakutenAdvertising• Selected amongst my peers to lead culture working group in Seattle office

Playa Vista, Ca, Us

Owned product leadership of both in-house and acquired DSP (“Chango”) before transitioning to owning strategy and tactical management of Rubicon’s PMP marketplace tool (“Orders”). Responsible for concepting and building audience forecasting / guarantees, viewability, internal sales tracking tools, advanced PMP troubleshooting and a complete re-design of Rubicon’s PMP deal making system. Takes a strong data driven approach to all product decisions and was responsible for managing 25+ engineers and technical product managers across teams.

Playa Vista, Ca, Us

Operating with start-up like agility, I was responsible for roadmap management and overall product direction of Rubicon’s in-house DSP. Under my leadership, we built advanced PMP troubleshooting tools, viewability support, video, mobile-app, native and digital out of home targeting while explicitly focusing on user experience and design. Responsible for market research and gathering requirements, from internal stakeholders and clients alike, for the 10+ engineers on our team.

Emeryville, Ca, Us

Worked with legal, marketing, sales and engineering teams to develop strategies, improve operations and build tools to support our offering around bot fraud, viewability and ad verification. Also created training programs and supporting documentation for those offerings as well as negotiated contracts with 3rd party vendors.

Reston, Va, Us

Worked with clients directly on campaign set-up and initial implementation. Implemented and managed well over 50 clients in Q4 2011 and Q1 2012, contributing over $1.2 million in top line revenue.Heavy cross-over in implementation/ad operations, finance and client services.

Atlanta, Ga, Us

Responsible for organizing a charitable fundraiser for 3,000+ participants. Managed a planning committee of about 30 members. $550 K was raised under my leadership.

Atlanta, Ga, Us

In my two year tenure, the Task Force trained over 400 event chairs on how to run a successful relay, which included intense training on every element of event planning.