Product Manager
Nashville, Tn, Us
• Worked closely with artists/managers/estates, and the label team, to define and execute marketing campaigns which serve to communicate legacy, reignite fan-bases, extend audience reach, and drive commercial results.• Worked with A&R during product development and release setup, to push through the production process (helping to conceive the concept / art direction with Creative Department)• Prospected to suggest and/or develop and execute A&R concepts, through Craft channels.• Acted as day-to-day project lead on assigned releases – ensuring that each project receives the appropriate level of marketing, advertising and publicity needed, to effectively drive revenue through physical sales, downloads, streaming, merchandise, and synch.• Managed deadlines and develop essential marketing material for each project – including sales sheets, biographies, press releases, online media kits, marketing plans, instant grat. tracks, social media, and editorial content, playlists, and advertising assets.• Created, builds, and maintains strong relationships with strategic partners (brands, media, influencers), and key stakeholders.• Continuously innovate to identify new revenue and promotional opportunities, including D2C offerings, merchandising, live initiatives, and strategic partnerships.• Worked alongside the Stream Team and Digital Marketing to strategize catalog streaming playlist initiatives, as well as drive content discovery and audience reach for the label and artists.• Collaborated with shared services department, and outside partners as appropriate, to develop marketing tools and strategies for each release, within set budget parameters.
