Christopher Tom Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Us

» Currently introducing SUPERVIVE (formerly Project Loki) to the world via a series of integrated marketing, community, and communications campaigns, reaching millions across creators, social channels, and media placements.» named the game :^)

London, England, Gb

» Led the global community, PR, influencer, social, and communications discipline for all of Improbable's game marketing teams & campaigns, including: the record-breaking, 4,000 concurrent player metaverse experience 'ScavLab;' the Early Access launch of Scavengers (from Midwinter Entertainment); and foundational work on Nightingale (from Inflexion Games)

Los Angeles, Ca, Us

» Led the global community & communications team (editorial, PR, social media, influencer management, community, video, spokesperson development, regional comms), as well as directing marketing channels and communications strategy for the launch & sustain of VALORANT, Riot's competitive, character-based tactical shooter and first new IP in a decade» Directed the end-to-end campaign of VALORANT's closed beta, acting as campaign lead for all marketing content leading to launch, including VALORANT's record-breaking closed beta Twitch Drops campaign - specifically: highest single-day, hours-watched record in an individual game category at 34 million hours watched in one day, and second-highest peak concurrent viewership of 1.7 million.» Built and led a 'credibility-first' communications platform for VALORANT's reveal-to-launch campaign, helping introduce and establish Riot Games as a technically-proficient, passionate FPS developer to an audience that previously had no interest in the company or its games

Los Angeles, Ca, Us

» Led the global communications team during a transition year, navigating League esports and its 13 regional leagues through disruptive organizational change while still pushing forward on some of Riot's biggest non-endemic media moments, including . . . · Riot Games' CEO presenting at the Olympic Esports Forum (hosted by the International Olympic Committee (IOC) and the Global Association of International Sports Federations (GAISF)) on the inclusion of esports in the Olympics · Announcing Mastercard as a first-of-its-kind, multi-year global partnership with League esports · League of Legends' North American Finals being a feature episode of Netflix's "7 Days Out," a documentary series from the creators of Chef's Table, following the final 7 days before a major, global event

Los Angeles, Ca, Us

» Directed a cross-disciplinary team (PR, editorial, video, channel, and content operations) of 11+, focused on identifying and solving the company's highest priority brand and communications challenges. These included developing our bench of executive-level spokespeople, standing up new channels to serve audience needs, tackling emergent global crises, and helping Riot Games reestablish trust with its players as a candid, authentic game studio» Developed, staffed, and launched the "Nexus," a global dev-to-player editorial platform to tell stories about how and why we make development decisions in League of Legends» Authored and established Riot’s core brand values; tracked critical brand perceptions and risks with regional offices, as well as leading efforts to address them» Led Riot Games’ first global, multi-channel media campaign, where we simultaneously celebrated our company's 10 year anniversary and hitting over 100 million monthly active players, driving select international media interviews with Riot’s co-founders, as well as filming a heartfelt "Thank You" video for fans» Responsible for the editorial direction & curation of the League of Legends game client, our 'front page' publishing platform visited daily by tens of millions of players around the world» Rebuilt League’s live video communications pipeline, with /dev diaries to develop Riot Games' senior spokespeople, and Riot Pls, our quarterly “State of the Union” video address with League’s Executive Producer

Los Angeles, Ca, Us

» Developed, managed, and implemented all global player-facing communications strategy related to game design and balance in League of Legends» Led the design and implementation of Riot's "International Design Communications Program," where regional offices sent local representatives to LA to be trained as game design communications experts (SMEs). Oversaw and directed a global network of 10+ SMEs as they provided regionally-focused communications for their local communities» Stood up League's first official recurring developer blog, allowing teams to discuss evergreen content in new and unique ways» Responsible for the writing and management of some of Riot's highest visibility communications, including their quarterly company-wide development roadmap (Riot Pls), the core design values of League of Legends, and the 2014, 2015, and 2016 Season Updates» Attended multiple industry events to speak on panels as a representative of Riot Games on League of Legends' communications strategy and approach to game design

Los Angeles, Ca, Us

» Developed, managed, and wrote all player-facing communications with League of Legends' Live Game Design team, including patch notes, developer blogs, and emergent crises» Pioneered and authored League of Legends' industry-leading patch notes to deliver comprehensive change communication (and context) to tens of millions of players around the world on a bi-weekly cadence» Led communications strategy for many of Riot Game's top issues, advising on player trust for upcoming features, content, events, and all things related to change within League of Legends

Los Angeles, Ca, Us

» Oversaw the editorial direction of ZAM Network (now Fanbyte), one of the world's largest gaming media networks dedicated to covering online/MMO gaming and its surrounding communities. Properties included Wowhead, Thottbot, Lolking, and Allakhazam» Managed and mentored a team of 5+ remote writers to consistently pursue new article leads and industry connections while maintaining a high content quality bar» Developed and executed a comprehensive editorial vision for ZAM in order to strengthen its community presence while continuing to preserve its unique identity within the industry» Cultivated one of the most diverse and content-rich editorial calendars in the history of ZAM with comparatively limited staff and resources» Covered live events and conventions during the year while producing long-form articles and managing ZAM’s editorial calendar throughout

Los Angeles, Ca, Us

» Consistently produced 2+ long-form articles a week and 5 news posts a day across a wide range of topics pertaining to online gaming and the games industry» Working remote, independently pursued industry relationships and traveled abroad in order to strengthen ZAM's editorial content

» Lonely Workaholics (formerly Nosh Film Group) was a short film and feature film production team with roots in Vancouver, Los Angeles, and Beijing» Crafted new and unique screenplays to be produced for film festivals, short films, demo reels, and feature films» Edited and creatively advised on scripts entering production

Ca

» Lead editor of Ace My Term Paper, an entrepreneurial essay editing website dedicated to teaching students the proper skills required to write a college essay paper» Edited 100+ essays per semester, each returned with unique, one-page critiques and tips as to how the student could improve, resulting in significant customer retention