Karla Cruz

Karla Cruz Email and Phone Number

Associate Director - Consumer Cross-Cultural Marketing Integrator @ Eli Lilly and Company
San Antonio, TX, US
Karla Cruz's Location
San Antonio, Texas, United States, United States
Karla Cruz's Contact Details

Karla Cruz work email

Karla Cruz personal email

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About Karla Cruz

Karla Cruz is a Associate Director - Consumer Cross-Cultural Marketing Integrator at Eli Lilly and Company. She possess expertise in research, teamwork, microsoft excel, leadership, public speaking and 6 more skills. Colleagues describe her as "I’ve had the pleasure of working with Karla Cruz over the last two years. I highly recommend her for marketing and market research roles. Here are some examples of her strong capabilities and contributions that I’ve observed from our time together: • Expertise in Customer Support and Market Research: Karla demonstrated her expertise by leading the customer support program and demo device strategies, effectively communicating market research insights and collaborating with the US brand… Show more"

Karla Cruz's Current Company Details
Eli Lilly and Company

Eli Lilly And Company

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Associate Director - Consumer Cross-Cultural Marketing Integrator
San Antonio, TX, US
Karla Cruz Work Experience Details
  • Eli Lilly And Company
    Associate Director - Consumer Cross-Cultural Marketing Integrator
    Eli Lilly And Company
    San Antonio, Tx, Us
  • Eli Lilly And Company
    Senior Global Ebglyss Brand Manager- Strategy And Launch Readiness
    Eli Lilly And Company Feb 2022 - Present
    Prepared affiliates for launch by developing solutions, including brand book, interactive visual aid, implementation guide, global claims, etc.Created the global customer support brand strategy playbook by leveraging customer market research insights, competitive landscape analysis, and affiliate guidelines, resulting in solutions that help patients get started on their medicationFostered an internal winning mindset, by leading bi-monthly affiliate calls and playing a key role in affiliate launch meetings where I presented innovative marketing solutions to over 50 affiliate members
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  • Eli Lilly And Company
    Senior Associate, Olumiant Market Research
    Eli Lilly And Company Jan 2021 - Feb 2022
    Indianapolis, Indiana, United States
    Served as the primary market researcher for US Alopecia Areata (AA), preparing the US market for launch through comprehensive HCP messaging and dialogue research, segmentation analysis, and target list prioritizationCreated a belief bridge by synthesizing research, leading workshops, and partnering with the HCP and Omnichannel team to create an engagement mapLed the consumer message testing and creative campaign work streams; uncovered deep emotional and cultural insights resulting in animatics that outperformed norms
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  • Eli Lilly And Company
    Associate, Taltz Market Research
    Eli Lilly And Company Jan 2018 - Feb 2021
    Indianapolis, Indiana, United States
    Designed and executed the first biologic coordinator tracker, providing insights actionable guidance to enhance our customer experienceHelped transform consumer tracking across the immunology business unit by optimizing and standardizing consumer trackers, resulting in richer brand and competitor insights that could be compared across brands
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  • Eli Lilly And Company
    Associate - Immunology Market Research
    Eli Lilly And Company Jul 2016 - Jan 2018
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  • The University Of Texas At San Antonio
    Student Mentor
    The University Of Texas At San Antonio Mar 2015 - May 2016
    The University Of Texas At San Antonio
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  • Eli Lilly And Company
    Hcp Oncology Marketing Intern
    Eli Lilly And Company May 2015 - Aug 2015
    Indianapolis, Indiana Area
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  • Nordstrom
    Customer Service Representative
    Nordstrom Sep 2012 - Mar 2015
    San Antonio, Texas Area
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  • The University Of Texas At San Antonio
    Supplementary Instructor
    The University Of Texas At San Antonio Aug 2014 - Dec 2014
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  • Best Buy
    Wireless Consultant
    Best Buy Jun 2011 - Sep 2012
    San Antonio, Texas Area
    View

Karla Cruz Skills

Research Teamwork Microsoft Excel Leadership Public Speaking Bilingual English/spanish Microsoft Word Event Planning Customer Service Interpersonal Communication Abilities Sales

Karla Cruz Education Details

  • The University Of Texas At San Antonio
    The University Of Texas At San Antonio
    Business Management

Frequently Asked Questions about Karla Cruz

What company does Karla Cruz work for?

Karla Cruz works for Eli Lilly And Company

What is Karla Cruz's role at the current company?

Karla Cruz's current role is Associate Director - Consumer Cross-Cultural Marketing Integrator.

What is Karla Cruz's email address?

Karla Cruz's email address is cruz@ue.cn

What schools did Karla Cruz attend?

Karla Cruz attended The University Of Texas At San Antonio.

What are some of Karla Cruz's interests?

Karla Cruz has interest in Human Rights, Education, Arts And Culture, Environment.

What skills is Karla Cruz known for?

Karla Cruz has skills like Research, Teamwork, Microsoft Excel, Leadership, Public Speaking, Bilingual English/spanish, Microsoft Word, Event Planning, Customer Service, Interpersonal Communication Abilities, Sales.

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