Xavier Cruz Email & Phone Number

Bloomington, Illinois, United States

Chicago, Il

Greater Chicago Area

Chicago, Il

• Design and execute effective client marketing materials for a nationwide legal services firm, identifying and implementing new market trends when beneficial to the company to goals.• Develop marketing communications for use across myriad platforms, including social/digital media, email, direct mail, and B2B and partnership marketing.• Coordinate trade show presentations and strategize brand selling techniques, overseeing their implementation through planning and development. • Manage all aspects of customer-facing event planning, including managing team members and maintaining event websites. • Act as a liaison between the graphic production and marketing departments, coordinating their presentation strategies and selecting their demonstration techniques and follow-up communications.• Regularly assess the performance and ROI of marketing initiatives and identify ways to enhance future projects. • Perform market research using a broad range of platforms to support corporate sales initiatives. • Collaborate with internal stakeholders to develop and grow relationships with existing and potential clients.• Effectively work with third-party SEO and PR firms on current projects, reviewing analytics reports to deliver marketing and sales insights that lead to improved decision-making. • Engage with current and future clients through initial contacts, follow-up calls, post-marketing campaigns and new case feedback.• Consistently exceed business growth goals, resulting in numerous awarded projects and increased revenue.

Greater Chicago Area

Creative Counsel assists attorneys, insurance companies and corporate clients in creating persuasive, compelling presentations for effectively communicating important issues in high stakes environments such as trials, arbitrations, oral arguments and public hearings. We specialize in distilling complex data down into clear, concise visual aids and demonstratives that help your audience understand and remember your message.*Creative Consulting * Medical Illustrations * Custom Demonstratives * Mediation Submissions *Animations * X-ray Services * Photo/Video Services *Courtroom Technologyhttp://www.creative-counsel.com/

Chicago

• Providing clients with the service and guidance needed to create a wardrobe that exemplifies each client’s style. Guiding customers’ wardrobe selections to fit their lifestyle needs through styling advice, accessorizing, support of J.Crew Online purchases, and any other service related needs.• Building and expanding a lasting client base through consistent service, quality and attention to detail, and creating long-term relationships with clients. • Assisting in register support, in-store promotions, inventory control and inventory stock.

Chicago

 Implemented and managed daily workflow processes for social media programs, including projects that involved multiple departments and wide-ranging media outlets. Collaborated with colleagues to develop and oversee the operation of digital marketing campaigns, managing design, analysis, implementation, timelines, and deliverables. Expertly utilized Adobe InDesign, Illustrator, and Photoshop to design multiple marketing campaigns for print and digital media. Created strategic digital marketing campaigns for key clients resulting in record-breaking increases in traffic, revenues, and overall web exposure. Implemented SEO/SEM/PPC programs for clients.

Chicago, Il

 Successfully established and maintained relationships with a group of diverse and commercially sophisticated customers. Leveraged existing client relationships and industry partnerships to increase business and expand the scope of new prospects; additionally, cross-marketed with other departments in the company increase market share. Developed a deep understanding of client businesses to actively anticipate their needs and provide creative solutions, ensuring they reach their marketing goals. Served as liaison between clients, production staff, and the administrative office, and monitored the final outcomes of production and project delivery. Negotiated agreements and processed and responded to RFPs while collaborating with colleagues to develop pricing structures and verifying the accuracy of proposals before execution.

Chicago, Il

• Increased sales 100% and profits 75% from 2005 to 2010 by developing and maintaining relationships with new and existing clients. • Developed mastery of available services and technologies and presented solutions to clients demonstrating the company’s ability to meet their needs and goals.• Collaborated with account executives and production staff on development of proposals and presentations, and delivered presentations to clients; created customer projects with full-scale marketing campaigns.• Customized presentations to meet clients’ unique needs and desires and ensured that projects were delivered on schedule; translated clients’ needs into unique marketing campaigns and solutions which they adopted.

Bachelor Of Science, Merchandise Marketing

Activities and Societies: Alpha Tau Omega Fraternity

M.S., Computing & Digital Media

Interactive Communications

General Diploma, Regular/General High School/Secondary Diploma Program

Activities and Societies: Scholars, Golf, Student Council, Yell Leader, Weight Lifting,