Privately Held Fleet Maintenance Software (FMIS) & Consulting Services Company

Private Equity Investor: LLR PartnersAs CMO, I was tasked with filling our pipeline to hit our growth goals and elevate our brand. I led demand generation, events, graphic design, marketing ops, and product marketing functions. My mission was to help create alignment internally on our marketing strategy, to gain awareness among our ICP, drive differentiation, and build trust and preference for IntelliShift within the Mid-Market and Enterprise fleet management community.- Conceptualized and implemented a novel influencer/Subject Matter Expert program, driving brand awareness and thought leadership in a crowded market. The "Fleet Evangelist" became the face of our brand, our podcast host, speaker at events, influencer on sales calls, value-added consultant for clients, and influence our product roadmap. She also leveraged her network to influence and grow pipeline and speed up deal velocity. - Developed differentiated market positioning that propelled sales pipeline and growth, providing us with an edge against the largest players in the space. Clearly outlined our competitive alternatives, key unique attributes, the value of those, proof, customers who care, markets and situations where we win. - Established the company's first Customer Advisory Board, fostering strategic client relationships. We would get guidance on product roadmap, top of mind insights and intel into the day in the life of our clients, and nurture upsell opportunities and churn mitigation in exchange for influencing our product development, peer-to-peer networking, and early access to new products & features. - Built pipeline plan needed to provide enough coverage to hit our sales quota. Broken down by coverage needed for each sales team, by quarter, by marketing channel (Inbound, Outbound, Events, Parters).- Worked with LLR Value Creation Team and presented to the Board of Directors each quarter on our strategy and how marketing was incrementally contributing to the company's growth.

Private Equity Investor: ParkerGaleAs a member of the Executive Leadership Team, I was brought in to rebuild the marketing strategy to boost new business sales through direct and partner channels.- Created and implemented new marketing strategy designed to reinvent their presence in the marketplace, focused on demand gen and partner enablement.- Reorganized the marketing org to go from project focused generalists to results focused specialists with clear R&Rs.- Restructured inbound and outbound workflows to streamline process, eliminating non-essential steps, improving sales enablement

I was brought in to help build a successful outbound machine specifically focused on building pipeline for the Mid-Market and Enterprise sub contractor/construction market. I also advised FieldWire’s founders, sales leadership, and marketing team on their overall GTM strategy up to them being acquired by Hilti for $300M.

Private Equity Investors: Bregal Sagemount and Accel-KKRAs the executive leader, I was responsible for partnering with internal leaders to align on our GTM strategy, generating new business and existing customer pipeline to support direct & channel sales efforts, grow revenue, and reduce churn. After successfully contributing to GPS Insight's growth through two acquisitions, two private equity investments and culminating in a successful exit in 2021, I left to take on new challenges to leverage my experience in high-growth environments.- Sourced 85%+ of all new business revenue - Exceeded 2020 sales pipeline goal by 36% for >$75M ARR- Built best-in-class channel sales/marketing resource center that led to 97% YoY growth in ARR- Led two corporate rebrands- Led go-to-market strategy for new products from multiple acquisitions

As Marketer #1 and employee #11, I was brought in to start the marketing department from the group up. Over the course of several years, I gained deep experience in demand gen, product marketing, video, events management, marketing ops, budget management, and strategic planning. And grew the marketing department to as many as 10 full-time team members. - Created customer referral program resulting in deals that close at a 50% win rate. - Conducted customer journey mapping, design thinking, and jobs-to-be-done research resulting in industry leading NPS, new product innovation, improved processes, and reduced churn.- Secured 40+ awards for growth and innovation that helped attract Private Equity investment