Cindy Walker Email & Phone Number

Redmond, Washington, Us

Leading the team responsible for attracting retaining, delighting and engaging console gamers on the Xbox platform through our newest consoles Xbox Series X|S, best-in class content subscription in Xbox Game Pass, the only all-in-one way to get into console gaming with Xbox All Access, and accessories like our award-winning Xbox wireless controller.My team also works closely with our engineering developers to bring new software features for the Xbox Platform experience to life with users as well as our mobile experiences with the Xbox Console app and Family Settings App. Our team also looks after Xbox All Access marketing, integrated deeply into our console acquisition promises and tied tightly to our subscription service Xbox Game Pass.In addition to product positioning, messaging and launch support, our team of 17 is focused on acquiring and retaining customers, being Xbox brand stewards and working closely with our third party partners in publishing and accessories.

Redmond, Washington, Us

Team Lead on the newly revealed Xbox Series X, which will set the bar for power, speed, performance and compatibility when it launches in Holiday 2020 alongside Halo Infinite. Power Your Dreams.

Redmond, Washington, Us

From Oct 2015 to Oct 2017, managed a Portfolio Planning org that adopted Global Partnerships in Jan of 2015. Over 18 months, our team grew to six FTE managing all aspects of Business Planning and Insights for the Global Marketing Org as well as landing significant marketing value for Xbox through brand partners across all LOB’s with very low investment. Our team is also responsible for regional event strategy (including US Event Marketing) and support across Studios org as well as Xbox Fanfest. In addition, I serve as Marketing Lead for our two largest global strategic events - E3 and X0. Includes objective/goal setting, content planning and direction, Leadership meetings, end-to-end marketing and success measurement. Thanks to deep collaboration across teams, we’ve seen success across all measures for the brand and organization, with common KPIs (views, engagement) improving significantly YoY. Starting Oct 2017, business management moved to a different leader and I picked up day to day oversight of the vendor and v-team responsible for leading a pilot marketing initiative in Lifestyle and Pop Culture, driving high ROI programs to build equity with new audiences through related talent and pop culture moments.All aspects of my role require healthy cross-team relationships, deep gaming industry and brand knowledge, an insatiable curiosity for information and learning, detail-oriented organization and a serious work ethic.

Redmond, Washington, Us

Managed team of four full time Product Managers responsible for delivering triple-digit million dollar revenue in both FY14 and FY15 across first-party games and Xbox Live services. Lead portfolio and product strategy and planning for both LOB’s, including pricing and assortment recommendations, lifecycle management and planning, new product business cases and forecasting. Created targeted, engaging demand generation campaigns for AAA 1st Party game and Live Service as brand/franchise stewards for 1PP games and Live Gold Value Prop in the US. Drove deep integration with retail sales and marketing teams to maximize consumer experience and sales. Lead US Consumer Events strategy and planning.

Redmond, Washington, Us

Work with strategic third-party publishers to promote, market and sell their key titles on Xbox gaming platforms [360 and X1]. Set strategies, create programming and curate relationships that make Xbox a trusted and preferred partner. Ensure regional teams have assets and focus necessary to drive local success. Key partners included Rockstar, WB, CDProjekt Red, Capcom

Redmond, Washington, Us

Own end-to-end development and execution of demand generation marketing plans for 1PP titles in the USLaunched six games over three years resulting in more than 5M units sold and over $200M in retail ST Rev.Managed over $20M in demand generation budgets to +/< 1% of targetsIdentify target audiences and relevant product stories for each to drive interest and awarenessEvent Activation lead content producer for Xbox US Consumer Events - San Diego Comic Con, PAX Prime, PAX East and New York Comic Con. Curated and approved content, platform activation and promotion, amplification of experiences across our digital owned channels and driving on-site logistics in partnership with our Global Events team. Worked with both internal studios as well as 3PP developer partners and strategic Entertainment teams to create engaging and interactive experiences for our fans.Work closely with Global Product Managers for each title to ensure strategic consistency in positioning, messaging and measurement Foster healthy and collaborative relationships with a myriad of Global and US based teams including Platform, LIVE, Marcom, Consumer Engagement, Media Planning and Retail Marketing to influence campaign direction, budgetary considerations and retail executions for each titleLeverage multiple data sources [NPD, MS Sales] to derive bottoms-up fiscal year forecasts for launch and sustain titlesSupport channel and category retail teams via asset distribution, demonstration coordination, pitch decks, launch events and contingency planning

Redmond, Washington, Us

Managed and grew business of 4.5M prepaid (retail) LIVE Gold members, which delivered over $170M in revenue and $92M in gross margin in FY10.Managed global prepaid P&L by strategically building plans and policies around in-market discounts, bundles and rebates to deliver revenue & GM targets.Global forecasting, including comprehensive model for top 7 regionsSet long term strategy and management of global prepaid (retail) LIVE Gold subscription offers Supported LIVE regional leads (26 countries) as it pertains to their localized retail strategies and needsWorked hand in hand with LIVE Global Marketing Partners to drive best practices, set brand look at retail and research/test offers to determine ideal strategies for LIVE connection and upgrades.

Co-chair for the PromaxGAMES Board of Governors, responsible for driving connection, community and content across the Gaming Marketing community and industry.

Chicago, Il, Us

Developed and implemented annual local marketing plan that communicated the national brand plans and positioning that helped to achieve the local market volume and gross profit plan. Managed team of three full-time marketing employeesOversaw all aspects of market development, brand building, retail programming, new product launches, alliance negotiation and activation, media plans and marketing budgets for the eight states comprising the Northwest Market Area for fifteen brand lines.Responsible for the administration and management of annual budget of $13M.Developed annual local media strategy plan with media partners for radio, print and OOH.Gain alignment on all national marketing programs with regional teams, chain accounts and nearly 100 distributors by fostering positive working relationships as well as customized plans for each DMA as needed.

Us

• Retail Sales Support• Forecasting• Specialty Retailer ownership & support• Event Production and Demonstrations• Game Development & Production• International Sales & Distribution

• Brand Marketing• New Product Launches• Retail Marketing• Media Planning• Venue & Team Sponsorship Activation• Retail Sales• Team Leadership• New Business Development• Creative and Asset Development• Agency Management

• Asset creation and Marketing Copy Development• Ideation and Execution of Partner Promotions• Event Marketing• Promotional item procurement• Community Relations• Retail Activation