Colin Gallagher Email & Phone Number

California, United States

Campbell, California, Us

Santa Clara, California, Us

Managing product marketing for core storage systems, software, converged/hyper-converged, IoT and digital solutions portfolios.

Santa Clara, Ca, Us

Lead the outbound marketing activities for FlashStack, the industry’s fastest growing converged infrastructure offering. Managing joint marketing and go-to-market with Cisco. Driving product messaging, competitive positioning, naming, and field enablement with the goal of becoming the lead product in market. Produced cross-portfolio messaging and strategy for events.

Round Rock, Texas, Us

Lead the outbound marketing activities for the VxRail Appliances, the only integrated, preconfigured, turnkey hyper-converged appliances that extend and simplify VMware environments. Drive product messaging, competitive positioning, naming, and launch strategy and execution for the only jointly engineered EMC and VMware hyper-converged infrastructure appliances. Manage VCE and VMware marketing teams for HCIA.

Round Rock, Texas, Us

Lead the outbound marketing activities for the VMAX family of storage systems - a $4B product line. Drive differentiated messaging and product positioning as well as innovative marketing programs that drive demand. Communicate the VMAX value proposition sales teams and develop sales tools that support the selling process. Plan the launch of new products and releases and manage the cross-functional implementation of the plan.

Round Rock, Texas, Us

Drive strategy and execution for digital, social, communities and event marketing that nurture long-term relationships with enterprise storage customers on their terms. Lead the development of responsive assets, messages, outreach at a personal level and broad scale though content syndication gamification, product placement and mobile marketing. Foster the development and growth of communities where customers, partners and EMC personnel can connect though out all phases of the sales cycle. Drive business objectives though multimedia marketing with documented outcome-focused metrics.

Round Rock, Texas, Us

Drove the development and analysis of acquisition/partner strategy for new business opportunities at the divisional level. Provided oversight and support to product groups’ business development activities. Managed a team of 4 business analysts.Led the team developing and executing on requirments for enterprise storage hardware; drove the migration agenda for the platform; managed the development of business cases for and assessments of new product opportunities. Formulated tactics to support the growth associated with security and data mobility products, including M&A assessmentsPlayer/coach for team that built the business justification, technical assessment and strategic rationale for the $500M acquisition of Greenplum software; managed the development and launch of the first EMC Greenplum hardware appliance 90 days after acquisition close.

Round Rock, Texas, Us

Led team defining, developing and building next generation enterprise storage products to meet customer and business needs. Additionally drove the development and analysis of acquisition/partner strategy for new product opportunities. Managed a team of 12 senior product managers and business analysts.• Identified a new $14 market opportunity and successfully developed and executed on building a new product, VMAXe, to address this market, including developing pricing, product and positioning strategy to differentiate from current products• Defined the packaging strategy for the launch of Symmetrix VMAX, a highly successful $2B enterprise storage product, that increased market share by 4% while providing significant improvement to the business unit’s bottom line• Built relationships with strategic partners to drive an additional $30M in annual revenue; managed the analysis and process for divesting software products that were dilutive to corporate margins• Oversaw core team responsible for defining on-going pricing and packaging strategy for the product line that vastly simplified ordering while maintaining revenue neutrality

Round Rock, Texas, Us

Managed the product definition, business justification and product positioning of software and hardware features related to Symmetrix data migration and security. Met with customers, industry analysts and security experts to develop requirements, position offerings and formulate rationale.• Led the development of a core set of security features that positioned Symmetrix as the most secure storage array in the industry, including developing a successful business case to support the incremental investment• Developed strategy to simplify migration offerings; identified gaps in the product line; successfully proposed business and use cases for products to close them• Grew junior product managers into successful product leaders with solid use case and core message development techniques

Round Rock, Texas, Us

• Managed the life-cycle of multiple services offerings that generated $20 million in annual revenue• Planned and implemented offer launches, core positioning and messaging, sales training and marketing programs for new offers related to security and continuous data protection• Assessed market requirements, investigated new technologies, developed recommendations for technical direction for new offer development • Established market and pricing plans and strategies and roadmap plan-of-records for existing offers• Interfaced with all levels of organization including the executive management team as well as external customers

• Help set the company and product direction for a small start-up, enabling it to survive the dot.com bust and allow it to grow despite a lack of external funding• Developed market analysis and product plans to successfully address new customers for the company’s web-based credential and portfolio products and services• Evaluated segments for fit and return on investment; prioritized the segments; and developed strategies to effectively target them• Met and surveyed end-users and other consumers to develop “Go to market” strategies, including market targets, advertising methods and product positioning for new and re-launched products and services

Bsfs, Science And Technology In International Relations

Mba, High Tech Mba