Head Of Business Development, Sales, & Marketing
Orangeville Ontario
PEOPLE RECRUITED• Recruited 5 new highly trained employees (sales & service roles). • Web & Designer from my network at 40% savings from regular fee. PARTNERSHIPS • Created partnership with GoodLife Fitness which allowed Giddy Yoyo access to GoodLife’s 1,000,000 plus members.• Created a relationship with ProEcuador which is the Government of Ecuador. Made many new contacts in the Cacao and Coffee industry which created a lot more ease and peace of mind for the company.PRODUCT SOURCED• Sourced Goji Berries, BulletProof, Raspberry powder, Peruvian Golden Berries, Wheatgrass for better quality and value. ** Also Sourced GY new Organic Chlorella • Savings of $84,000 on foil wrappers for chocolate bars. Saved roughly $.012 per foil wrapper.• Increased profit by $2.50-$3.00 USD per unit on Love Butter sales by sourcing new glass jars. (5,000+ units sold 2015)• Sourced new plastic bags for maca, lucuma and mesquite saving 25% over existing product. SHIPPING COSTS • reduced shipping costs 3 times in less than two years. 3rd reduction was 16% resulting in an additional savings of $9000.00. 1st year savings alone was $5000.00 in shipping. E-COMMERCE• Set up shop pages for US/International and Canada with ShipStation. • Total Sales online since the opening of online store is over $1,000,000.00 gross at the end of October 2015.• E-commerce allowed Giddy YoYo to begin accepting USD online. This amounts to over 30+% more from US shoppers. OPERATIONS• Brought in Webgility software to connect and unify all systems, revenue streams, and expenses so Giddy YoYo could have better perspective, make better decisions, and run all operations from a single software saving time, energy and money.• Setup and managed all SEO and Online Marketing which has been very successful. Giddy YoYo pulls on 15 times on Google search first spot of the first search page.•Solved complex shipping issues with US customs.